Every business needs to use marketing to grow, and auto insurance marketers are no exception when it comes to scaling sales efforts. As the auto insurance industry steadily recovers from the global pandemic caused by COVID-19, projections predict growth in 2021.
That said, it’s important to consider the opportunities of its growth for marketers and insurance carriers. There’s money to be made in the auto insurance sector and it would be quite unperceptive not to use this opportunity while it’s still present.
Many insurance carriers can fail to adjust to the needs of their customers. To put it bluntly, there’s no big drama when a customer switches from one carrier to another, it’s all part of the business.
To retain your customer base, however, it takes skill and years of experience. Here are some marketing ideas for insurance agents that can help you contact new leads and potentially find new partners to work with.
Expanding your partner network
Partnerships are invaluable, and this is especially true for the auto insurance affiliate networks where companies can recommend insurance carriers to their customers in case they cannot provide the services clients need. On top of that, you are more likely to build relationships and cooperate with reputable companies by being a part of an affiliate network rather than on your own. Needless to say, for businesses that operate in the same field, this is a win-win situation.
Referral programs alone don’t guarantee that your marketing campaign will be successful or that it is a foolproof strategy for generating leads. To ensure the best results, you should use additional marketing channels.
Building trust and broadening audiences
One thing that works great with partner programs is online reviews, as adding such a simple tool in a feedback section that users can interact with will work wonders. Frankly, new customers are more likely to convert if they see some real feedback.
Localized SEO strategies
More often than not, insurance carriers provide their services in certain areas or specific states. This means that these businesses are location-dependent to an extent. Adding such a simple thing as a description in your Google profile with address and service area can go a long way. Likewise, you can make SEO work for you by using keywords that are location-specific.
Bringing new customers
As long as there are roads and cars using them, auto insurance isn’t likely to see its end. Customers come and go, they buy new cars, and renew old services even after you’ve sold them insurance. If clients trust a carrier that was referred by a company chances, are that they will use their services again at some point. Being a member of an affiliate program can help with recommendations, and that’s one of the best auto insurance marketing ideas that you can opt for.
When it comes to generating new leads, there’s no “I” in the team of affiliate marketers. By joining a well-established affiliate network, it’s possible to attract new potential customers to your website. Joining forces can be beneficial for both solo agents and bigger insurance carriers. The referral strategy works in a way that makes prospects not only purchase policies but also promote your website while doing so. But what are the other advantages?
Regardless of what you have been told, using the services of an affiliate network or being a part of one is more cost-efficient than hiring a team of insurance agents. Additionally, you are paying mostly for confirmed and qualified leads, which results in fewer resources wasted on advertising. Being a part of an affiliate program saves valuable time on marketing that can otherwise be spent on working on new leads that you have already generated or acquired from other marketers.
High-quality of leads
Unlike purchasing leads from lead aggregators, affiliate networks allow setting your own commission rates. Thanks to this, you will know exactly how much you will spend on each new lead. Alternatively, rates set by other members make it clear how much you will get by selling your leads. Moreover, thanks to the referral program in place, customers already know what services your company offers, which negates the risk of acquiring unqualified leads.
Low ongoing costs
When you’re just starting your business or want to expand an existing one, affiliate marketing allows for scaling your efforts without blowing the entirety of your marketing budget in one go.
Although there are several different payment methods for the affiliates depending on the program, the most popular payment method across all verticals is paying for leads or sales. Knowing the commission rates beforehand can help you plan accordingly and calculate how much you can spend on your new lead generation program.
Joining a new affiliate network may seem a bit intimidating but there are a lot more positive aspects of becoming an affiliate than there are negatives. Becoming a part of an affiliate network can be quite beneficial in the long run, as you can see, but what makes our affiliate program any different?
As mentioned, the auto insurance vertical and the insurance industry are expected to grow this year, and it’s up to you to seize an opportunity and stay ahead of the curve. Contact us or learn more about the benefits of becoming our affiliate today.
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