It’s no secret health insurance is widely popular, and even more so in the post-COVID world: well over 200 million people across the United States have secured a health insurance policy, with no deceleration in sight.
For health insurance businesses, this translates into ever-growing revenues from health insurance lead generation, including the ability to capitalize on the 15% of the insured who are dissatisfied with their current policy and over 25 million uninsured.
And you can acquire health insurance leads, too, if you’re employing effective lead generation strategies that surpass the competition and accurately target your ideal buyer.
Read on to discover the most potent sources for health insurance sales leads and how to use them.
Source: GIPHY
How To Get Health Insurance Leads with Internet of Things
With wearables like fitness trackers and smartwatches winning the hearts of billions, health insurance advertisers can connect their products to health-related data on the screen. For example, as a health insurer, you can promote using historical and real-time health data when choosing a policy, including discounts and special offers to fit applicants.
With mobile phone users long surpassing PC users, it doesn’t take a crystal ball to predict the everlasting trend toward smart devices, accessories, and contraptions alike that can monitor health in real-time and issue alerts when necessary.
How To Get Health Insurance Leads with Email Newsletters
Email marketing proves instrumental in acquiring clients through direct messaging, leading to a steady influx of qualified health insurance leads. It’s especially effective if you’ve segmented your email list by location, sales funnel stage, age, health conditions, and other factors affecting what content particular leads likely need.
Here’s how you can capture more leads for health insurance with your email campaign:
- Personalize. Transactional emails – the ones personalized for your health insurance prospects – are up to ten times more effective than generic ones. Tailor-made emails are just on the next level of conversion.
- Provide customers with treats and giveaways. One of the simplest tricks to attract the best health insurance leads is to send birthday and holiday emails with lucrative offers. You can also say that you forgot something important so that the prospect is enticed to open the email. Strive to make the prospect feel prioritized by leveraging every bit of personal information you have.
- Focus on mobile. In 2021, mobile devices accounted for 54.4% of the overall global website traffic, and it’s pretty clear where this trend goes. Make sure your emails – especially those with pictures, infographics, and other visuals – are as readable on mobile screens as they are on desktops.
- Brand your emails. Visual consistency is extremely important for a coherent brand identity, which in turn grants higher engagement and more health insurance leads for agents. Make sure your email branding matches your other marketing channels.
- Be consistent. To build a trustful relationship with your prospects, be consistent with everything you do, including emails. Develop a schedule and stick to it so that your customers will know when to expect upcoming emails.
Likewise, you can add email forms to your website so your on-site health insurance leads can sign up for your newsletters for omnichannel experiences. When people willingly subscribe, they are more inclined to make a purchase from you.
How To Get Health Insurance Leads with Social Media
Using social networks to generate leads for health insurance involves a combination of free and paid strategies. Brands can use free methods by consistently sharing informative and interesting content related to health insurance on platforms like Facebook, Twitter, and LinkedIn.
Source: SmartInsights
Build trust with your audience by responding to their questions and showcasing your expertise. Quality blog posts, infographics, and videos can grant you health insurance leads, especially if you know SEO (written content) and viral strategies (visual content).
Here are some statistics:
- 61% of consumers prefer brands that provide customized content
- Blogging drives 97% more links to websites
- Content marketing costs 62% less than traditional methods but generates three times more leads
To acquire even more health insurance leads, consider Facebook and Instagram ads. Craft ads that speak directly to the needs, demographics, and interests of your audience. Use the targeting tools on these platforms to reach the people who matter most.
How To Get Health Insurance Leads with SEO
Making your website discoverable on search engines is crucial for online health insurance lead generation. The primary goal is conducting thorough keyword research to optimize your site, ensuring it ranks high for relevant searches.
According to BrightEdge, 53.3% of all website traffic comes from organic search. The first position on Google search results garners 31.7% of total clicks, underscoring the importance of securing a top spot for effective health insurance lead generation.
Here’s how you can leverage your SEO potential:
- Research transactional keywords. Remember transactional emails? Transactional keywords work in a similar way, directing the user towards a purchase. Ranging from research-oriented (‘pros,’ ‘cons,’ ‘how to,’ etc.) to purchase-oriented (‘buy,’ ‘cheap,’ etc.), transactional keywords should be at the core of your content strategy. The greater the transactionality of the keyword, the more important it is. That said, high-transaction keywords are also the most competitive onesю
Satisfy your users’ search intent. The better you satisfy the users’ search intent – addressing their questions and needs – the more trustful you are according to Google’s search algorithm. To be helpful, you have to:- Perfectly understand your target buyers
- Correctly interpret the keywords
- Put it all together. Your SEO analytics will allow you to develop a content plan that incorporates titles, SEO descriptions, keywords, goals, and sub-goals for every piece of content you are going to produce.
How To Get Health Insurance Leads with Referral Marketing
There’s no valid reason to overlook traditional methods, and referrals from clients’ friends, family, or colleagues can be especially effective with proper motivation.
Here’s how to get health insurance leads with referrals:
- Partake in local events, health fairs, and workshops to foster engagement and build trust with potential referrers and referrals
- Collaborate with popular healthcare professionals and bloggers
But it’s even more important to advertise your referral program online.
First of all, make sure your referral program incentivizes both the referrers (people who invite referrals) and the referrals so everyone is motivated to act. For better engagement, provide tiers, special rewards, and loyalty bonuses. Make this game interesting.
How To Get Health Insurance Leads Over the Phone
Mastering the art of selling health insurance over the phone requires a thoughtful approach that goes beyond mere cold calling: elevating interactions from transactional to relational.
Here are the key strategies to get real-time health insurance leads for agents:
| Quality Leads via Digital Tools | Skip cold calls and use a website quoting tool. Potential customers can calculate prices and share contact details willingly, making it easier to engage with those genuinely interested in buying insurance. |
| Tailored Engagement | After obtaining qualified health insurance leads, shift focus to delivering a personalized sales experience. Initiate a conversation with the potential customer, encouraging them to express preferences, concerns, or doubts. |
| Polishing Communication Skills | Be mindful of your tone during phone calls — avoid being too aggressive or disinterested. Project professionalism and genuine interest by adjusting your voice — use the person’s name, ask about their well-being, and pose relevant questions about their situation. |
How To Get Health Insurance Leads by Improving Customer Experiences
Creating a seamless customer experience is crucial for retaining clients and avoiding potential business loss, as research indicates that 60% of customers may bounce after just one negative encounter.
Here’s how to get more leads for insurance agents by elevating customer experiences:
- Identify customer touchpoints: Make sure there’s a consistent, speedy, and reliable experience every time customers engage with your brand. This applies to everything from your website to how you handle customer service.
- Analyze and plan accordingly: After figuring out the touchpoints, analyze where you can improve the customer experience. Focus on eliminating unnecessary repetition and smoothing things over.
- Be proactive: Predict what customers might need and address issues before they become problems to show a commitment to constant improvement. This boosts customer satisfaction and has the potential to generate cheap health insurance leads.
- Make it personal: Use lead tracking tools to learn about customers and give them a personalized experience based on their preferences and buying habits. Personalization can grow sales by at least 10%.
Make Sure Your Website Is a Focal Point of Your Efforts
Here’s how you can do it:
- Put quality over quantity. Unlike leads buyers – who are mostly interested in cheap health insurance leads – you want to sell your leads at a high price, don’t you? If so, then focus on the quality of your content. Bring your expertise to the table and provide your readers with value. The more in-depth, detailed, and narrow-focused your content is, the more health insurance web leads you can attract.
- Diversify and entertain. Health insurance is dull, which means you have to go the extra mile to captivate your audience. Reinforce your website with galleries, slideshows, quote cards, infographics, charts, memes, gifs, videos, and visual tours. Add interactive content – live chats, surveys, quizzes, etc. – and a health insurance price calculator.
- Use CTAs wisely. Not only should you make your CTAs clear and visible, but you should also offer extra value to persuade users to proceed with your offer. The value proposition may include marketing insights, discounts, or anything else you deem valuable to communicate to the target audience.
A rule of thumb would be to put yourself in your clients’ shoes and try to understand what they value and prioritize. To generate more health insurance leads for agents, promote the best content you have.
Buy and Sell Insurance and Solar Leads with Profitise
The Profitise affiliate network might become your best place to monetize insurance and solar leads or – if you’re an advertiser – purchase high-intent leads for your business.
Here’s what Profitise offers:
- Selling or buying insurance and solar leads at the best price
- Connecting to the biggest pool of insurance and solar advertisers and affiliates
- Customizable lead generation forms
- Around-the-clock support from an affiliate manager
Sign up as an affiliate or advertiser to start selling or buying leads with Profitise. For questions, contact us at info@profitise.com or call 888-400-4868.
Frequently Asked Questions
What are the key sources for generating health insurance leads?
In principle, you can generate health insurance leads for free using your website, blog, social media, and other earned channels. Methods like referrals, collaborations, and participating in local events also play a crucial role in lead generation. However, in competitive industries like health insurance, it might be extremely challenging to acquire traffic organically, so smaller companies may also have to run paid advertising campaigns and buy leads (not to say these are bad acquisition strategies).
When choosing your lead generation strategies, make sure to factor in your expertise, experience, and unique selling proposition. Make sure the content you create resonates with the needs of your audience and is well-targeted.
Is it worth buying health insurance leads?
Whether buying insurance leads is worth it depends on your budget, marketing potential, and how sharp you are at converting leads with various degrees of intent. The average cost per lead (CPL) for health insurance ranges between $20 and $50, depending on lead quality, sourcing methods, and the provider’s reputation.
