This guide continues our affiliate marketing 101 series, where we guide you through the basics of home, life, auto, health, and solar affiliate marketing.
The United States is the leader in the global insurance market, with life insurance premiums valued at $672 billion. For affiliates, life insurance affiliate marketing means a stable stream of income they can capitalize on while solving people’s most burning issues.
Read on to learn everything you need to know about life insurance affiliate marketing.
Why Life Insurance?
Reason #1: Steady Demand
Insurance satisfies one of the most basic human goals — protection from unforeseeable situations. Unlike one-off purchases, insurance policies involve regular payments, which provides a steady passive income for affiliates.
Reason #2: High Commissions
Insurance companies usually offer high commissions to their affiliates, as they fully recognize the value of high-intent insurance leads. Many programs provide not only basic commissions but also some extra bonuses, such as sales volume bonuses.
Reason #3: Cross-Selling Opportunities
Insurance policies are concluded for a long period of time, unlocking recurring revenues for affiliates. Moreover, customers who have already purchased one insurance product are more likely to complement it with some other insurance.
Choosing the Best Life Insurance Affiliate Program
Selection of the best life insurance affiliate program is a key factor for success.
Pay attention to the following:
- The size and type of commissions
- The variety of insurance products
- The level of support for affiliates
- The image of the insurance company
- Terms of cooperation
Popular Health Insurance Affiliate Program
USAA Life Insurance Affiliate Program
Catering to the military and their families, the USAA life insurance affiliate program offers:
- Competitive commission, up to $36 for each new client
- A wide range of marketing tools to promote products
As a USAA partner, you will get access to exclusive resources and a personnel manager who will help you at every stage of cooperation.
Policygenius Life Insurance Affiliate Program
Policygenius is a top player in the US insurance market, backed by investors like Google Ventures and Sequoia.
- Access to a broad array of insurance policies
- A chance to earn up to $120 for each successful sale
And a team of experts is always ready to answer your questions and help you succeed.
Gerber Life Insurance Affiliate Program
Gerber Life is known for its quality products for children and provides many insurance policies for the whole family. Their affiliate program is user-friendly and easy to follow.
- Automatic commission accrual: up to $25 for each successful sale
- Convenient tracking of results in your personal account 24/7
Ladder Life Insurance Affiliate Program
Ladder Life is an ideal choice for those looking for simple and affordable life insurance solutions. The company distributes a wide range of policies, from term insurance to universal life, to meet the different needs of its customers.
- High monthly payments of up to $75 for each sale (received by direct deposit or check)
- A broad array of marketing tools for consumers
Add the Ladder widget to your website and empower your visitors to calculate the cost of the policy on their own. This will push up the total number of sales and increase the credibility of your resource.
From Zero to the First Income: a Plan for Beginners in Insurance Affiliate Marketing
Step 1. Choose an Affiliate Program and Register
Pick the programs that catch your eye and review their terms. Then, fill out the registration form with your contact details and site info. Once you’re in, you’ll get access to promotional materials. Determine the insurance products you want to represent based on the interests of your audience.
Step 2. Create Thematic Content
Your chosen format depends on your audience and purpose: blogs are the best for in-depth explanations, videos for visuals, social media for lightning-fast communication, and websites for showcasing your business.
SEO will bring content to the top of search engines:
- Analyze your keywords carefully and make a list of relevant ones
- Add them in the headers, subheadings, and body text
Do not make the content purely informative, but add color: jokes, relevant statistics, interesting facts, and storytelling elements. Be 100% sure to put in an affiliate link.
Step 3. Promotion of Insurance Products
Effective promotion helps you reach a broader audience and achieve your goals, with plenty of strategies to explore.
| Social networks |
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| Email marketing |
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| Paid advertising |
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| Partnership with option leaders |
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Step 4. Tracking the Results
Tracking the effectiveness of each affiliate link is a key element of successful affiliate marketing. Most affiliate platforms provide special tools for monitoring statistics, such as Google Analytics, UTM tags, and CRM. Based on this information, you will see which marketing channels, creatives, and offers bring the most profit and which must be optimized.
Maximize Your Lead Sales with Profitise
Profitise is an affiliate network that offers one of the highest prices for insurance and solar web leads and phone calls. As an affiliate, you can sell your traffic quickly and generate more of it with customizable lead generation forms.
Here’s why Profitise is a go-to choice for insurance and solar affiliates:
- The biggest pool of insurance and solar advertisers to sell your leads
- The highest price per insurance and solar leads
- Around-the-clock support from an affiliate manager
- Free lead generation forms that can be embedded on a website in a few clicks
Join Profitise as an affiliate to grow your bottom line.
Frequently Asked Questions
Can a beginner with no experience make money online with affiliate marketing?
Joining an affiliate program is a great opportunity for beginners to earn money online without large investments. The most significant thing is the willingness to learn and perseverance.
How to start making money with affiliate marketing insurance
First, choose an affiliate program. Then, create top-notch content about insurance and promote it through various channels. Track the results, optimize your actions, and earn money.
How to use personalization in marketing campaigns
Personalization and relevant offers increase conversions. For example, young families should be offered calculations of childcare payments, pensioners should be offered calculations of pension payments, and entrepreneurs should be provided insurance amounts based on business income.
