This article concludes our educational block about insurance pay per lead affiliate programs. For more information, check out our articles on health, home, and auto insurance pay per lead programs.
The life insurance market is slowly but steadily growing, a little over 1.5% per year, providing plenty of selling opportunities for life insurance companies and affiliates that generate traffic for them.
Speaking of life insurance affiliate marketing, enrolling in a pay-per-lead life insurance affiliate program is one of the best ways to monetize your online presence. Among the major benefits is that affiliate programs usually provide free marketing materials and tracking software, making it easier to promote products and services and get due revenues on time.
But then again, it’s crucial to choose reliable life insurance affiliate programs that provide the expected payouts, quality creative materials, and a large pool of advertisers so you have enough relevant partners to sell your traffic.
Read on to:
- Learn everything you need to know about life insurance affiliate programs
- Find a list of the top life insurance affiliate programs
Without any further ado, let’s dig right into it.
What Is a Pay-Per-Lead Affiliate Program for Life Insurance Affiliates?
A pay-per-lead life insurance affiliate program describes a marketing model between advertisers and affiliates in which affiliates receive a flat revenue for every lead they generate for their advertisers. If the affiliate network manages the process (which is usually the case), it also takes a small commission.
For affiliates, the biggest advantage of pay-per-lead affiliate programs is that they receive their payments even if the leads don’t convert. At the same time, this doesn’t mean you can generate low-quality or irrelevant leads – only qualified leads are paid.
The lead qualification criteria vary depending on the affiliate program. These may include the lead’s location, age, gender, income, marital status, and other details that predict how likely the customer is to convert and their check.
Pay-per-lead life insurance affiliate programs pay less than pay-per-sale programs, but affiliates don’t depend on the advertiser’s sales skills. As long as you generate quality traffic, you get your revenues and only depend on yourself.
How To Earn With Pay-Per-Lead Life Insurance Affiliate Programs
Step 1 – Choose Your Affiliate Program
In addition to the payment model and size, pay-per-lead programs differ in cookie duration, accepted traffic, and some other factors. For example, if the cookie validity period is 7 days and the lead contacts the insurer a month after clicking the affiliate link, the affiliate will not receive the commission.
Step 2 – Build Volume
Start slowly and build volume over time as you verify that your leads are happy with the recommended products or services.
To build volume, make sure you are targeting the right audience in the first place. The average age of a life insured is 43, while 60% are married, 76% own property, and 71% work full-time.
Even basic information can give you food for thought, but you can go further by employing lead tracking software that automatically collects and interprets customer data. Some affiliate networks provide such software for free.
Step 3 – Enroll In Several Affiliate Programs
Depending on how many leads you generate and your risk tolerance, you may need more than one affiliate program to diversify risks and sell your traffic faster. On the other hand, if your volume is low, you may be content with one affiliate program.
Your Best Life Insurance Pay-Per-Lead Affiliate Programs
Ethos Life
Ethos Life Insurance Agency runs one of the most rewarding affiliate programs, paying up to $55 per life insurance lead. However, they rigorously screen affiliate traffic, prohibiting leads from cold emails and other less relevant users.
| Commission Size | Cookie Duration |
| $20 to $55 per lead | 7 days |
Pros
- Wide range of insurance products
- Access to free marketing templates
- Quality affiliate program for life insurance training
- Convenient registration
Cons
- Possible additional transaction verification
Among the supported payment methods are PayPal, check, bank transfer, direct deposit, and ACH transfer.
Bestow
Bestow is a company that works with leading USA insurers, providing digital term life insurance policies and running an affiliate program. All affiliates can get access to free link tracking software, ensuring the correct attribution.
| Commission Size | Cookie Duration |
| $20 per lead | 30 days |
Pros
- Specifical focus on term life insurance
- Nationwide coverage
- Free tracking software and customizable landing pages
Cons
- Only term life insurance products are available
- A limited number of affiliate leads for which you can get rewards
You can join the Bestow pay-per-lead life insurance program through Impact or FlexOffers affiliate networks.
Allstate
Allstate is one of the largest insurers in the United States. The company offers auto, home, life, business, and other insurance and runs an affiliate program that pays up to $20 per lead.
| Commission Size | Cookie Duration |
| Up to$20 per lead | 30 days |
Pros
- Nationwide coverage
- Reputable brand
- Plenty of insurance products to promote
Cons
- Strict approval process
Allstate allows you to generate several types of insurance leads at the same time, which means you can maximize your customer lifetime value. For example, a customer who is happy with Allstate health insurance may want to get a life insurance policy as well.
Why You Need a Pay-Per-Lead Affiliate Program
Choosing the right pay-per-lead affiliate program will help you generate more leads and sell them at the highest possible price. One way to maximize your income is by selecting a program that provides tracking software and customizable creative materials – this way, you will ensure safety, save time, and get an idea of what marketing strategies work best for your advertisers.
Remember, you don’t have to invest a dime to join an affiliate program besides the effort you will put into making content. Facing no risk, you can find reliable advertisers for your traffic and even create sub-affiliate networks with some of them.
Sell Your Life Insurance Leads at the Best Price
Profitise is one of the biggest affiliate networks for life, health, home, and auto insurance affiliates and advertisers. From the largest pool of partners to free tracking software to creative materials to around-the-clock support, you’ll get it all to squeeze the most out of your campaigns.
Register as an affiliate or an advertiser to buy or sell qualified insurance or solar leads.
Frequently Asked Questions
What is a pay-per-lead affiliate program for life insurance affiliates?
A pay-per-lead affiliate program for life insurance affiliates is an agreement between an insurance company and a marketer, under which the latter receives remuneration for generating qualified leads for the former.
How do you pick a profitable affiliate program?
To select a program that allows you to achieve maximum earnings, you should consider several aspects: payment model (per lead or sale), commission amount, and cookie duration. This is the time during which the affiliate can receive a reward for a potential customer’s targeted action.
What do I need to join an affiliate program?
To join an affiliate program, you should submit an application on the company’s website or the affiliate platform. In the application form, you should specify the specifics of your business and the promotion channels you plan to use. After the application is accepted (it may take a few days), you will be able to participate in the program.
