This article continues our educational block about insurance pay per lead affiliate programs. For more information, check out our articles on auto, home, and life insurance pay per lead programs.
With over 25 million uninsured Americans, a health insurance affiliate career looks quite promising: there will always be health insurance seekers you can help while growing your bottom line.
As an affiliate, though, you know the first step: choosing the right affiliate program, the one that provides decent payouts while connecting your leads to relevant, reputable advertisers. Likewise, you might be looking for a program with tiered rewards, loyalty bonuses, and other perks.
Below are your best health affiliate programs.
eHealth Health Affiliate Program
eHealth is an online platform that helps people find and compare health insurance plans from different insurance companies.
Their affiliate program offers agents and websites the opportunity to earn commissions by recommending health products to their audience. eHealth partners with over 180 health insurance companies and offers access to over 10,000 products, ensuring you’ll find what you’re looking for.
eHealth Advantages
- A wide selection of plans from various national insurance companies for Medicare, small business, short-term care, dental, and vision insurance
- User-friendly interface with easy zip code search
- Personalized plan recommendations from licensed agents
- Multichannel customer support: chat, email, phone
eHealth Disadvantages
- Possible 2-week commission payment delays
- Limited availability of the general health insurance plan in 14 states
eHealth Key Features
- Competitive commissions – from $10 to $75 for each sale
- Transparent commission structure with a minimum payment of $50
- Cookie lifetime of 45 days
- Free access to affiliate tools, resources, and promotional materials
- Monthly payments via ACH and checks
- $15-$20 commissions for non-insurance products
USAA Health Affiliate Program
USAA offers affiliate programs for health insurance, security, banking, and some other products. The difference from other programs, however, is that USAA is geared specifically towards the military and their families.
USAA Advantages
- USAA’s strong brand recognition as a trusted company in the military community
- A wide range of products, including health insurance, car insurance, banking services, investments, and more
- Comprehensive support through free marketing materials and training
- Unique patriotic banners designed for the military
USAA Disadvantages
- Limited target audience as the health insurance affiliate program is only available to US military personnel and their families
- Strict guidelines that may limit the room for marketing
USAA Key Features
- Up to $25 for each qualified lead
- Cookie window of 30 days
- One-tier commission structure based on sales
- Permission to use links, banners, and social media advertising
- Monthly payments with no minimum payout threshold
- Reliable CJ Affiliate software for program management
Health IQ Health Affiliate Program
Health IQ is a Medicare-focused company that offers one of the most profitable health insurance affiliate programs, paying up to $150 per sale across a wide range of products.
Health IQ Advantages
- Offering a variety of insurance products for people who lead a healthy lifestyle, including runners, cyclists, HIIT athletes, and vegans
- The company has a high status among competitors and many years of experience in the insurance industry
- A simple and fast registration process that sets it apart from alternative health affiliate programs
- Guaranteed growth opportunities due to high commissions and a wide range of products
Health IQ Disadvantages
- Few marketing materials
- The minimum payout is $150
Health IQ Key Features
- Up to $150 per sale, which makes it one of the highest-paying health affiliate programs
- Cookie window of 30 days
- Monthly payouts
- Free marketing materials and statistics on your referrals, conversions, and revenue
- Access to special materials Health IQ Quiz and SharpSenior™ Quiz.
Allianz Care Health Affiliate Program
Allianz Care is a global health insurance provider offering health insurance services for individuals and employers and a health insurance affiliate program. Among the target audiences are expats, students, families, and companies that work and live abroad.
Allianz Care Advantages
- Well-known and trusted company with a wide range of products
- Global reach
- High commissions
Allianz Care Key Features
- Up to €30 per sale within a one-tier commission structure
- Monthly payouts, including PayPal
- Plenty of quality insurance products, including international health insurance
- Wide network of healthcare providers
- Multilingual customer support
How To Pick the Best Health Affiliate Program
To select the best affiliate program, you have to know your needs in the first place. The only constant is that you should probably enroll in several affiliate programs, especially if you are a bigger affiliate, to diversify the risk of relying on a single advertiser or network.
Here are the factors to consider when choosing your affiliate program:
| Traffic Requirements | Advertisers may require exclusive or shared leads or phone calls, depending on the program. Make sure you generate the right type of traffic for your affiliate program. |
| Demographic Restrictions | Affiliate programs may not accept traffic from adult or gambling websites or users from specific locations. Pressure the affiliate agreement not to be caught off-guard. |
| Payment Size & Structure | Not only should the commission size be reasonable, but the program should provide the payment structure you’re interested in. For example, you might want to enroll in a program with tiered rewards, sub-networks, loyalty bonuses, and other perks. |
Remember that there is no one-size-fits-all health insurance program that works for everyone. Make sure to explore the market and understand your marketing strengths and weaknesses to find the right program.
Grow Your Affiliate Income with Profitise
Profitise is a huge insurance and solar affiliate marketing network that unites hundreds of affiliates and advertisers while also helping with lead generation, routing, and conversion.
As an affiliate, you can sell health, life, home, auto insurance and solar leads to matching advertisers at the best market price. As an advertiser, you can buy the leads you need (cost, quality, location) from reliable affiliates.
Sign up as an affiliate or advertiser to start buying or selling leads with Profitise. For questions, contact us at info@profitise.com or call 888-400-4868.
Frequently Asked Questions
How many affiliate programs can I join?
There is no limit to the number of affiliate programs you can join. The more programs you pick, the more sources of income you will have.
However, for better organization and efficiency, it is recommended that you do not sign up for more than 3 programs. This will help you to focus on each of them and get the maximum result.
What is an insurance affiliate?
An insurance affiliate is a person or company that promotes the products and services of insurance companies in exchange for a commission for each policy sold.
Why choose PPL programs for health insurance agents?
Pay-per-lead (PPL) partnership programs are a great way for health insurance agents to increase revenue, expand their client base, and work flexibly. They require no upfront investment, making them accessible to agents on any budget. Instead, they offer agents access to a wider range of potential customers, which leads to more contracts and, consequently, more income.
