The global shift to solar energy is unstoppable: solar energy has outpaced coal for the first time, driving 11% of the region’s electricity, a 1% ahead of coal. For affiliates, this means even more opportunities to monetize their traffic.
Speaking of which, it’s essential to choose the right affiliate program to successfully convert your leads while being sure you’re connecting them with a legitimate advertiser and a product they’re looking for.
Below are the best solar affiliate marketing websites and programs in 2025.
The Best Solar Affiliate Websites in 2025
1. Renogy
| Visits | Pages Per Visit | Time on Site (s) | Bounce Rate | Direct Traffic | Search Traffic | Paid Traffic | Referral Traffic | Email Traffic | Social Traffic | Direct Visits |
| 848,245 | 3 | 223 | 43% | 42.87% | 46.67% | 3.82% | 4.38% | 0.10% | 2.16% | 363,667 |
Renogy is a trusted provider of solar panels, battery storage, and off-grid energy solutions, with an affiliate program targeting eco-conscious customers.
The site demonstrates strong brand credibility with an impressive 42.87% organic search traffic. Their affiliate program provides at least 6% commission alongside discounts and incentive campaigns. Among the popular affiliate products like the 3000W Pure Sine Wave Inverter and 320W solar panels, Renogy is a strong choice for solar affiliates.
2. Tesla Solar
| Visits | Pages Per Visit | Time on Site (s) | Bounce Rate | Direct Traffic | Search Traffic | Paid Traffic | Referral Traffic | Email Traffic | Social Traffic | Direct Visits |
| 25,606,613 | 6 | 211 | 31% | 46.71% | 46.82% | 1.22% | 3.99% | 0.07% | 1.18% | 11,961,377 |
Tesla Solar is a premium solar provider known for cutting-edge technology like Powerwall and rooftop solar panels. With 25.6 million monthly visitors and 46.71% organic traffic, Tesla’s affiliate program is highly lucrative for marketers targeting high-end customers.
Tesla Solar stands out with its seamless energy ecosystem, integrating solar panels, battery storage, and EV charging solutions, so you have plenty of things to promote. Likewise, Tesla is one of the most recognizable brands in the world, with their products having an incredible conversion potential.
3. Go Green Solar
| Visits | Pages Per Visit | Time on Site (s) | Bounce Rate | Direct Traffic | Search Traffic | Paid Traffic | Referral Traffic | Email Traffic | Social Traffic | Direct Visits |
| 50,805 | 2 | 51 | 50% | 31.94% | 63.59% | 0.37% | 3.27% | 0.07% | 0.73% | 16,228 |
Go Green Solar specializes in DIY solar kits, offering affordable, user-friendly solutions. With 50,805 monthly visitors and 31.94% organic traffic, affiliates can tap into the prosperous market of homeowners looking for independent energy solutions.
Go Green Solar provides comprehensive support, including permitting assistance and installation guides, making it ideal for promoting DIY products.
4. Sunrun
| Visits | Pages Per Visit | Time on Site (s) | Bounce Rate | Direct Traffic | Search Traffic | Paid Traffic | Referral Traffic | Email Traffic | Social Traffic | Direct Visits |
| 954,222 | 3 | 116 | 51% | 57.58% | 27.22% | 3.61% | 10.59% | 0.09% | 0.92% | 549,455 |
Sunrun is one of the biggest residential solar panel and battery storage companies, with their website visited by almost 1 million visitors monthly, 57% of which come from search. They truly lead the U.S. residential solar market with over a million installations and flexible financing options, including leases with no upfront costs
Sunrun’s affiliate program is a great fit for affiliates promoting long-term solar investments. Affiliates can leverage Sunrun’s strong brand reputation and customer-friendly policies to drive conversions in the growing solar sector.
5. Blue Raven Solar
| Visits | Pages Per Visit | Time on Site (s) | Bounce Rate | Direct Traffic | Search Traffic | Paid Traffic | Referral Traffic | Email Traffic | Social Traffic | Direct Visits |
| 22,303 | 2 | 46 | 43% | 35.89% | 57.09% | 0.82% | 5.16% | 0.09% | 0.92% | 8,005 |
Blue Raven Solar provides high-quality residential solar installations through, with their main advantages being zero upfront costs and coverage for the first 18 months of solar loan payments. The installation process includes system design, permitting, and single-day installation, ensuring a hassle-free experience.
With over 10,000 five-star reviews and a commitment to clean energy, Blue Raven appeals to eco-conscious customers seeking long-term savings and property value increases. Affiliates can leverage its strong reputation and various customer incentives.
6. Powur Solar
| Visits | Pages Per Visit | Time on Site (s) | Bounce Rate | Direct Traffic | Search Traffic | Paid Traffic | Referral Traffic | Email Traffic | Social Traffic | Direct Visits |
| 37,868 | 13 | 682 | 35% | 75.44% | 19.12% | 0.00% | 4.83% | 0.02% | 0.59% | 28,566 |
Powur is a solar marketplace connecting customers with installation providers. Their program is attractive due to high commissions and a focus on cost-effective solar solutions.
Likewise, with over 30,000 successful installations and a commitment to preserving the Amazon rainforest through their “Doing Well By Doing Good” initiative, Powur stands out for its eco-friendly impact.
Solar Energy Trends That Might Affect Affiliate Income in 2025
| Technological Advancements | Innovations like bifacial solar panels, solar storage solutions, and more efficient inverter technologies are boosting performance and lowering solar panel costs, which increases the demand for solar panels and makes it easier to generate solar leads |
| Regulatory changes | Governments worldwide are ramping up incentives for solar adoption, influencing affiliate marketers to promote solar solutions with greater ease; for example, the looming FCC update might significantly affect solar lead generation for companies relying on ATDS calls and texts |
| Increased residential adoption | More homeowners are opting for solar energy systems, creating an opportunity for affiliates to target this growing market |
| Solar financing options | With the rise of flexible financing models, affiliates can target consumers interested in solar installations as well as those with limited budgets |
| Environmental awareness | A global focus on reducing carbon footprints is pushing solar energy to the forefront, creating more demand and opportunities for affiliate marketing |
How To Create a Website for Affiliate Marketing in The Solar Niche
Here’s a quick guideline on how to get started:
| Choose a website builder | Kick it off by picking a website builder that’s easy to use. WordPress shines for affiliate marketing, thanks to its flexibility, user-friendliness, and strong SEO features. If you’re just starting out, platforms like Wix or Squarespace are great beginner-friendly options too. |
| Pick a solar niche | Narrow down your focus within the solar industry — solar panels, solar energy savings, solar battery storage, or renewable energy solutions for homes — so you can target specific audiences. |
| Design a user-friendly website | Keep the design simple and professional. Focus on creating easy navigation for visitors to find valuable information, like product reviews, how-to guides, and comparison posts. |
| Share quality content | Develop content around solar products or services—reviews, tips, and how-to articles. Make sure your content is informative, engaging, and optimized for SEO to drive organic traffic. |
| Optimize for conversions | Use call-to-actions (CTAs) strategically to encourage visitors to click on your affiliate links. Test different layouts, buttons, and product placements to see what works best for your audience. |
| Join affiliate programs | Sign up for affiliate programs in the solar industry, such as Renogy, Tesla Solar, or Sunrun. These programs will provide you with affiliate links to promote products or services related to solar energy. |
Convert Your Leads into Profits with Profitise
Profitise is a high-ticket insurance and solar affiliate network that pays one of the highest prices for web and call leads and provides customizable JavaScript forms that qualify leads on the fly.
Here’s what you get with Profitise:
- Easy-to-embed JavaScript forms to generate quality traffic
- One of the highest per-lead rates in the insurance and solar industries
- The ability to sell your leads instantly
- Support from an affiliate manager
Sell insurance and leads with Profitise as an affiliate.
Frequently Asked Questions
What is the difference between affiliate marketing websites and programs?
If an affiliate marketing website belongs to the advertiser that also runs an affiliate marketing program, then there might not even be any difference in the context of affiliate marketing. However, an affiliate marketing website can also belong to affiliates who generate traffic using this website and then sell this traffic to advertisers through affiliate networks or direct partnerships.
Which website builder is best for affiliate marketing?
The best builders for affiliate marketing websites are WordPress, Wix, Squarespace, and other AI platforms. With most builders, you can drag-and-drop a basic affiliate marketing website in minutes to hours, getting ready to publish your first article and drive traffic the same day.
Is building a website for affiliate marketing expensive?
No, building a website for affiliate marketing is actually quite cheap. You can even build it for free using free website builders and plugins.
