With over a trillion dollars written in premiums annually, the U.S. insurance market is one of the biggest sources of prospects to tap into. Whether you run a health insurance, life insurance, auto insurance, or home insurance business, you can turn your lead generation funnel into a goldmine if you are flexible and creative.
Alas, many marketers rely solely on time-tested lead generation, unwilling to keep pace with the changing demands of the day. In doing so, they miss out on thousands of online leads that could have doubled, tripled, and quadrupled their bottom line.
Without a doubt, creative ideas for generating insurance leads online can revolutionize your business, refreshing your vision of how you can generate insurance leads and increasing your effectiveness in specific avenues of online marketing.
Without any further ado, let’s dig into the best ways to generate insurance leads online.
1. Create Value For Your Community
Creating a value-driven community should be the backbone of your strategies. With added value, the world is your oyster. Without a superior value proposition, you will struggle to generate insurance leads online and sell them at a competitive price.
Here are some ideas on how to instill a customer-centric approach in your brand:
- Tell a compelling personal story. Most customers buy from brands they can relate to, so a compelling personal story is undoubtedly one of the best ways to generate insurance leads. What’s your unique story? Were you defrauded by an unscrupulous insurance agent and then decided to change the industry? Bring in your personality. Let people know who you are and what brought you here. Many of them will relate.
- Share customer success stories. Nothing can impress customers more than firsthand evidence of success from someone who has already tried your product. Success stories will educate prospects and help them overcome the fear of the unknown.
- Create value for society. By advertising insurance services, you help people gain peace of mind, but what if you add some social value? Social campaigns can have a captivating effect on your audience. Start small and see if it resonates with your audience.
- Do not ignore black swan events. The insurance field isn’t isolated from the rest of the world, so you must react to black swan events. For example, if a hurricane or a tornado hits your state, you can donate to the cause or support the victims.
- Tap into social media. With different levels of trust in insurance companies among social media users, you must be careful with your choice of social platforms. But one thing is certain: social media is too powerful to ignore. From testimonials to the lowdown on the brand, prospects search for all types of feedback on social media platforms. Let them find what they’re looking for.
At the end of the day, creating a loyal community boils down to creating value rather than sprinkling ads and marketing hooks around your content.
We at Profitise are committed to growing our affiliates so they can generate more insurance leads online for those willing to buy insurance leads online. Register with us to get access to our tailor-made creative materials and expert assistance every step of the way.
2. Showcase Your Products Using Extended Realities
Forecasted to rise to $300 billion by 2024, extended realities – virtual, augmented, and mixed reality – are one of the hottest trends out there. So why not take advantage of it?
Imagine your customers could interact with your products and services in a revolutionary 3D environment that combines real-world and digital elements. Real-time demonstration powered by augmented or virtual reality would set you apart from the competition, allowing you to generate more leads online.
3. Answer Relevant Questions On Quora
Quora is the world’s leading question-and-answer site with over 300 million monthly active users, incredible trust, and tons of untapped lead gen potential. Promoting on Quora is simple: search for insurance-related questions and provide your best answers with reinforcing links.
4. Entertain Your Audience With Interactive Content
In a niche as monotonous as insurance – let’s not be delusional: insurance is quite boring – entertainment is of tremendous value.
Interactive content is the king of entertainment. It is quite resource-demanding, but if you can create this content, do it. Interactive galleries, quizzes, calculators, assessments, infographics, promotions, contests, etc. – start with what you know best and expand with what works best.
5. Create FOMO – Fear Of Missing Out
Brought to public awareness by the crypto revolution in 2017, FOMO still works like a charm, appealing to the human nature of feeling scared about missing out on an opportunity others have already taken advantage of.
Here’s how to generate leads with FOMO:
- Set a strict time limit for your offer
- Promote your limited offer with an influencer
- Add testimony to your sales page
People are eager to jump on the bandwagon when they:
- Feel safe about the product or service in question
- Think they will get a better deal than other shoppers if they buy the product now
6. Walk Your Prospects Through the Sales Funnel With Email Marketing
As old as the world itself, email marketing can still make a difference, especially if you can tap into the mind of your recipients with striking messages.
For your marketing campaign, take into account:
- The type of campaign: news, promotion, guide, sales pitch, etc.
- The audience you’re talking to: status (prospects or clients), age, gender, etc.
7. Join an Affiliate Network
Profitise is an affiliate network that offers one of the highest prices for insurance and solar web leads and phone calls. As an affiliate, you can sell your traffic quickly and generate more of it with customizable lead generation forms.
Here’s why Profitise is a go-to choice for insurance and solar affiliates:
- The biggest pool of insurance and solar advertisers to sell your leads
- The highest price per insurance and solar leads
- Around-the-clock support from an affiliate manager
- Free lead generation forms that can be embedded on a website in a few clicks
Join Profitise as an affiliate to grow your bottom line.
