The auto insurance industry continues to grow, with global gross premiums expected to reach $940 billion by the end of 2025. It’s clear that drivers are constantly looking for better, more lucrative car insurance – and you can benefit from these natural desires.
To succeed with auto insurance affiliate marketing, you need to know how to do it and also have some inspiration. So why don’t you explore these 5 successful auto insurance affiliate marketing websites to get the ball rolling?
TOP Auto Insurance Affiliate Marketing Websites
Everquote
| Visits | Pages Per Visit | Time on Site (s) | Bounce Rate | Direct Traffic | Search Traffic | Paid Traffic | Referral Traffic | Email Traffic | Social Traffic | Direct Visits |
| 2,629,467 | 3 | 82 | 0.41 | 20.88% | 10.17% | 6.63% | 61.17% | 0.03% | 1.12% | 549,119 |
EverQuote is a high-traffic auto insurance marketplace with a robust affiliate program that inspires publishers to drive leads. The site attracts more than 2.6 million monthly visits with an average of 3 pages per visit and 1,5 minutes on-site, indicating great engagement for an affiliate marketing website.
With an impressive 61.17% referral traffic, EverQuote shows that publishers often use it in their work. Direct traffic and organic search also contribute to the platform’s success. The traffic distribution of this website shows you the opportunity to earn payouts by driving qualified insurance shoppers. Given its strong referral-based traffic model, publishers may find EverQuote one of the best websites for affiliate marketing.
Smart Financial
| Visits | Pages Per Visit | Time on Site (s) | Bounce Rate | Direct Traffic | Search Traffic | Paid Traffic | Referral Traffic | Email Traffic | Social Traffic | Direct Visits |
| 1,117,379 | 4 | 213 | 0.49 | 39.69% | 16.49% | 0.65% | 42.38% | 0.05% | 0.75% | 443,446 |
Smart Financial is an auto insurance affiliate marketing website that bridges the gap between consumers and insurers, offering a lucrative way to convert traffic into commissions. This site is easy to navigate, so users can compare various offers and connect with providers within minutes.
Smart Financial features lead capture forms, quote comparisons, and other analytical tools, boasting over 1 million monthly visits. Those are great engagement rate numbers for comparison platforms.
Smart Financial’s traffic distribution is quite balanced. More than 42% of its visitors come from referral traffic, showcasing it as a strong affiliate-driven medium. Direct traffic follows closely at almost 40%, with 16.49% coming from organic search.
Compare.com
| Visits | Pages Per Visit | Time on Site (s) | Bounce Rate | Direct Traffic | Search Traffic | Paid Traffic | Referral Traffic | Email Traffic | Social Traffic | Direct Visits |
| 529,635 | 6 | 144 | 0.44 | 35.00% | 58.16% | 0.44% | 6.03% | 0.04% | 0.33% | 185,381 |
Compare.com is a powerful comparison site that gathers different insurance services, including car insurance. The platform attracts over 529,000 monthly visitors, with users spending an average of 144 seconds on the site and viewing an impressive 6 pages per visit, an impressive engagement rate for this type of website.
Compare.com secures 58.16% of its traffic from organic search, proving its strong presence in search engine rankings. Their 35% direct traffic signals strong brand recognition and user loyalty. Referral traffic also plays a crucial role, while low rates of paid traffic suggest a preference for organic growth over advertising.
All these stats make Compare.com one of the best website platforms for affiliate marketing. It is a profitable website for insurance affiliates, offering a user-friendly interface that boosts conversions.
Gabi.com
| Visits | Pages Per Visit | Time on Site (s) | Bounce Rate | Direct Traffic | Search Traffic | Paid Traffic | Referral Traffic | Email Traffic | Social Traffic | Direct Visits |
| 60,716 | 3 | 161 | 0.48 | 54.83% | 25.56% | 0.84% | 18.30% | 0.10% | 0.36% | 33,290 |
Gabi.com allows users to effortlessly compare insurances to find the one that suits their needs. For affiliates, they provide an opportunity to earn commissions by connecting users with personalized insurance quotes.
With 60,716 monthly visits, the site sees decent traffic numbers, with users spending an average of 161 seconds and viewing 3 pages per visit. They are highly driven by direct traffic, which accounts for 54.83% of total visits. Referral traffic is also notable.
Progressive.com
| Visits | Pages Per Visit | Time on Site (s) | Bounce Rate | Direct Traffic | Search Traffic | Paid Traffic | Referral Traffic | Email Traffic | Social Traffic | Direct Visits |
| 27,313,241 | 6 | 236 | 0.4 | 60.76% | 29.85% | 2.23% | 6.65% | 0.08% | 0.43% | 16,595,715 |
Progressive.com is one of the leading insurance providers in the U.S. and the most popular option on our list. The site receives over 27.3 million monthly visits, with users spending an average of 4 minutes there.
Progressive’s dominant direct traffic (60.76%) and robust search presence (29.85%) make it a top choice for auto insurance affiliate marketers. Overall, Progressive is a prime opportunity to earn affiliate commissions.
Auto Insurance Trends That Might Affect Affiliate Income in 2025
| AI-Powered Insurance Pricing & Personalization | Personalized AI recommendations are a common practice for increasing user engagement and conversion rates. |
| Expanding Regulatory Oversight | Considering U.S. regulatory changes that have already happened in 2025 in various spheres, it’s worth being alerted to the latest updates in your niche. |
| Rise of Usage-Based & Pay-Per-Mile Insurance | Telematics-based insurance, where rates depend on driving behavior, is becoming more common. With increasingly more drivers looking for saving opportunities, promoting usage-based insurance can be a lucrative traffic monetization strategy in 2025. |
How To Create a Website for Auto Insurance Affiliate Marketing
| Choose a Website Builder | Start by selecting an affiliate marketing website builder. WordPress is a popular choice for affiliate marketing due to its high customization, SEO-friendly features, and scalability potential. For beginners, platforms like Wix or Squarespace can become a great alternative website builder for affiliate marketing, offering easy drag-and-drop functionality and pre-built templates. |
| Pick an Auto Insurance Niche | The auto insurance market is large, with dozens of sub-niches, so narrowing your focus helps you stand out. For instance, you can focus on insurance for young drivers, cheap insurance, eco-friendly car insurance, luxury car coverage, etc. Each sub-niche has a slightly different target audience with different needs. You need to consider this while developing an auto insurance affiliate marketing website. |
| Design a User-Friendly Website | The next stage is to create an affiliate marketing website. Keep the design clean, professional, and easy to navigate. Add categories like reviews, how-to guides, comparison tables, saving tips, etc. Ensure that you create a straightforward path to affiliate offers. |
| Share Quality Content | Create valuable, SEO-friendly content that informs, educates, and engages your audience. Catchy viral content is one of the main keys to creating an affiliate marketing website that converts. |
| Optimize for Conversions | Use a clear call-to-action (CTA) and strategically place clickable buttons encouraging users to perform a targeted action. Test different layouts and CTAs to find out what works with your specific audience. Create comparison tables to simplify the evaluation process. |
| Join Affiliate Programs | Join several affiliate programs that suit your sub-niche. Try Profitise, Liberty Mutual, USAA, Allstate, and Next Insurance. |
Maximize Your Lead Sales with Profitise
Profitise is an affiliate network that offers one of the highest prices for insurance and solar web leads and phone calls. As an affiliate, you can sell your traffic quickly and generate more of it with customizable lead generation forms.
Here’s why Profitise is a go-to choice for insurance and solar affiliates:
- The biggest pool of insurance and solar advertisers to sell your leads
- The highest price per insurance and solar leads
- Around-the-clock support from an affiliate manager
- Free lead generation forms that can be embedded on a website in a few clicks
Join Profitise as an affiliate to grow your bottom line.
Frequently Asked Questions
How to create a website for auto insurance affiliate marketing
Build a conversion-focused platform with interesting day-to-day content. Optimize your platform with the best SEO practices and provide high-converting CTAs with affiliate links throughout the content. You can also use paid ads if your current affiliate programs allow it. Partner with proven affiliate networks and choose a program that suits your marketing needs and audience.
Where can I create a website for affiliate marketing?
You can build an affiliate marketing website with WordPress, Wix, or Squarespace. WordPress offers flexibility and strong SEO features, while Wix and Squarespace are beginner-friendly options. You may also try Shopify and Webflow.
Which website builder is best for affiliate marketing?
WordPress is scalable, with dozens of integrations and robust SEO features, whereas Wix and Squarespace are simpler yet still customizable.
