Whether you are an auto, home, life, or health insurance affiliate, you must be willing to increase your bottom line safely and productively. This can be done in various ways, from selling clicks to leads to calls.
But what would be the most profitable for you – clicks, leads, or calls? Let’s dive into popular health insurance affiliate programs’ sales models and check their viability under different circumstances.
The four basic payment models in affiliate marketing are:
You can combine several payment models to experiment, explore, diversify, and ultimately increase your revenue or – if you are a small-scale affiliate – stick to a single model that works best for you.
Cost-per-click brings you money whenever users click on your image, text, and video ads. However, while profitable for health insurance affiliates, the CPC model is frowned upon by some merchants because it doesn’t motivate publishers enough to attract high-intent leads.
With CPI, you earn a commission every time someone sees your ads. Quality-wise, CPI is just as ineffective as CPC, not guaranteeing the conversion. Sometimes you have to get thousands of views to convert a single lead.
Unlike health insurance affiliates, who can get paid regardless of whether their customers convert, advertisers must account for every cent spent. For advertisers, paying for clicks and impressions is riskier than buying leads or paying a commission off of sales.
But that doesn’t mean CPC and CPI don’t have value. These low-cost models effectively increase brand awareness, acquainting customers with the brand’s product or service.
Cost-per-lead is one of the best payment models because it cultivates the result-oriented approach in affiliates and delivers high-intent leads to advertisers. After all, what qualifies a lead is up to the affiliate program – it can be any data set, including the customer’s email address, phone number, location, and many other demographics and psychographic factors.
It goes without saying, not all leads are equal. Email signups, trial signups, consultation calls, and other leads all require different marketing strategies and sales techniques, which should be accounted for when you choose your health insurance affiliate program.
Along with cost-per-lead, cost-per-sale is the most effective model for advertisers and affiliates. Establishing a direct connection between sales and payouts allows advertisers to get the best value for their money while keeping affiliates motivated to generate conversion-prone leads.
Cost-per-lead may seem inferior to cost-per-sale since CPL doesn’t guarantee conversion. But here’s the catch: whether the lead buys from the merchant depends on how effectively the merchant works the lead, which the affiliate has no control over. And if so, then why should an affiliate be dependent on the advertiser’s sales skills?
Many affiliates and advertisers consider CLP to be the best affiliate model for health insurance affiliate programs. Advertisers get high-intent leads that are a step away from making a purchase; affiliates get a decent payment for the purchase-prone leads they bring.
Qualified or unqualified, there are only two types of leads you can generate and sell:
Depending on the position in the sales cycle, leads can be qualified or unqualified, which factors in their price.
The qualification process may vary depending on the marketing strategy. For example, it may start with creating lead-nurturing content, polls, and price calculators and end with offering the advertised product or service.
Profitise’s health insurance affiliate program can help you generate more leads and sell them to advertisers at the highest possible price at the moment of the sale.
As a health insurance affiliate with Profitise, you get access to:
On top of that, Profitise grants you access to tons of ready-made creative materials – email templates, public feeds, banners, customer registration forms, etc. – that you can use as-is or in combination with your own ads to gain more leads.
To launch your affiliate health insurance program with Profitise,
It’s as simple as that.
Have questions? Reach out to our experts at firstname.lastname@example.org.
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