Creativity doesn’t thrive under tight deadlines, limited resources, and a legal stranglehold, all three describing a seemingly uncreative and overly restricted insurance field. However, some advertisers still find a way to make life-changing profits, tapping into untapped revenue sources, growing their audiences, and increasing their ROI.
We have 5 creative auto insurance advertising ideas that will:
- Double your sales
- Increase your brand awareness
- Establish yourself as a leader in the niche
Too good to be true? Not at all. These auto insurance advertising ideas have proven effective with our advertisers, and you can employ them too, doubling your sales with no risk and barely any investment.
Go The Extra Mile With Your Content
Whether you are an auto, life, health, or home insurance business, your content is the bedrock of your success – at least as long as you generate leads yourself (you can also buy leads, which we’ll discuss in the next chapters).
Your content should be relevant, original, and well-timed. For that, do the following:
- Connect on a personal level. Get to know your audience well. Who are they? What types of cars do they prefer? What are their pain points? The more questions you ask, the easier it will be for you to spot their innermost desires. People do not want to buy insurance for the sake of buying insurance – they want to feel safe, loved, have more freedom, or feel superior to their peers. Make sure to appeal to their deepest desires and motives.
- Keep it simple. Your leads don’t want to comprehend complex terms and concepts – they want a simple and effective solution within their budget. In this regard, lingo, long sentences, and ambiguity would hamper their experience. Don’t try to show that you own the topic – of course, you do, but that’s beyond the point. Instead, make sure your leads relate to it, or at least don’t have a headache after reading your sales pitch.
- Be diverse and experiment. Build your content strategy around your unique selling point – why your product is the best for this specific customer – and constantly experiment with new types of content. Start with classic blog posts, guides, and infographics and expand to 3D tours, interviews, giveaways, quizzes, price calculators, and other engaging content.
Rework Old Ideas
You are tracking your marketing performance, aren’t you? If so, then you already know what works and what underperforms. Good. Now, you can revitalize old ideas with new approaches, techniques, and features.
Here are some auto insurance advertising ideas that you can rework:
- Add hooks to emails. Many of your auto insurance customers are businesspeople. They don’t always have time for long reads, but they may settle for a single, weekly email on the juiciest insurance news. For example, you can send ‘this week’s offer, advice, or freebie.’ On top of that, you can incorporate an email signature displaying your contact info and links to your website, social media, and business offers.
- Chat on social media. Instead of being salesy all the time, try to just solve customers’ issues and answer questions in a friendly manner. This will help you grow reliable and establish yourself as an expert in what you do.
- Publish a book on auto insurance. If you have enough expertise to write a book, do it. Amazon has very few books on insurance topics, so you can fill this gap while facing no competition. Besides, even if your book doesn’t become a bestseller, it will undoubtedly be a helpful reference that adds credibility in the eyes of your customers.
The bottom line is that you may only need minor changes to repaint the big picture.
Buy Auto Insurance Leads
Buying leads is the best strategy for agents and agencies unwilling to generate traffic independently.
When you buy auto insurance leads, you
- Get high-intent leads that are deep in the sales funnel
- Increase brand awareness, especially if you buy from several different companies
- Save money that would otherwise be spent on marketing
To maximize the conversion rate, you can buy qualified auto insurance leads who are one step away from making a purchase. They’ve already asked for a quote or at least left their contact info, so it usually takes a single persuasive conversation to convert.
What downside is there to buying auto insurance leads? You have to partner up with a reliable seller that can assure a steady stream of qualified leads at an affordable price.
Buy Live Calls
If qualified web leads bear high intent, qualified live calls are double that good, as these are people on the verge of making a purchase. They may even call you to streamline the final details before buying the product in question.
But not all live callers are unique. Some companies sell callers to several merchants at the same time, significantly decreasing the conversion chance for any particular merchant. So here you go again: choosing a reliable supplier of live calls is paramount.
Buy and Sell Insurance and Solar Leads with Profitise
The Profitise affiliate network might become your best place to monetize insurance and solar leads or – if you’re an advertiser – purchase high-intent leads for your business.
Here’s what Profitise offers:
- Selling or buying insurance and solar leads at the best price
- Connecting to the biggest pool of insurance and solar advertisers and affiliates
- Customizable lead generation forms
- Around-the-clock support from an affiliate manager
Sign up as an affiliate or advertiser to start selling or buying leads with Profitise. For questions, contact us at info@profitise.com or call 888-400-4868.
