How Do Auto Insurance Affiliate Programs Work?

When done manually using regular marketing avenues, lead generation processes generate interest in your brand, but not all prospects may always be ready to buy your products quite yet. So, how do you curtail the process of maximizing your ROI and minimizing the time spent on working on the new leads?

The divide between quotes that are offered to clients by the insurance companies is still growing and it’s no wonder that it can be tricky to find new, better car insurance leads.

For consumers, the search for better deals is also quite intimidating. This is especially true in cases when potential clients are looking for better car coverage or quotes. With the agencies that are members of a wider affiliate network, consumers can expect a better variance between the quotes. This is ultimately better for both parties in consumers and the insurance agents.

Being a part of an insurance affiliate program can be lucrative for auto insurance agents, and companies alike. In short, becoming an affiliate enables you to manage, distribute, as well as monetize leads that you have. But how exactly do they work?

Firstly, we will have to break down exactly who is involved in the process of the affiliate network sale.


  1. Seller and service providers: The service providers in the auto insurance business can be either solo insurance agents or companies that offer insurance policies or other insurance-related services to the customers.

    In marketing, products can be pretty much anything, but when it comes to selling auto insurance it is mostly a service that brands sell. The seller doesn’t need to be directly involved in the marketing process, but that said, they can advertise their products.

    In the auto insurance field, being a seller often means that you will leverage the affiliates in some way to help you sell your services, be it a partnership that benefits both. or a simple marketing campaign aimed at bringing new clients.

  2. Advertiser or affiliate member: An affiliate member that is more commonly known as a “publisher” can be an entrepreneur or a marketing company that promotes and advertises products and services on the marketing platforms and basically leads the customer to your website via various channels.
  3. Client: The consumer is, perhaps, the main driving force of affiliate networks and marketing in general. Without their purchases or engagements with content, everything falls apart.

    Once the client purchases a quote or a policy, the service provider and all the affiliates involved in the sale process will share the profits. The same principle works for the leads that companies can purchase, in which case the affiliate gets a small commission while the publisher gets paid instead.

Next up, we should take a closer look at how a standard sale is being made.


  • At the very start of the affiliate chain, a client sees an ad on the website of one of your affiliates or partners. This can be anything from a simple animated banner to a fully-fledged video advert. 
  • Afterward, if they get interested in what they’ve seen they proceed to follow the link in the ad.
  • Then, the client is redirected a few times (usually more than once) through tracking links that are owned by your affiliates.
  • The customer makes a purchase on your website or engages with the content, contact form, or subscribes to a newsletter.
  • Then, the affiliate network records the details of the transaction, and afterward if the sale was made, it gets confirmed by the system.
  • At the end of the cycle, as long as all the data is verified as a legitimate sale, you are getting the commission in case you published the lead. Alternatively, purchasing the lead works the other way around while the original publisher gets a commission and other referral marketers that were participating in the sale also get a smaller cut.

How Car Insurance Affiliate Programs Pay

How do affiliates get paid after introducing the seller to the customer or a potential client? Aside from earning commissions on the new customers, it is also possible to earn by introducing new potential prospects to our network. By choosing a pay-per-lead affiliate plan you are getting paid for each new lead that you bring with you. Conversely, for the affiliate to get paid, the consumer doesn’t always have to purchase a quote or a policy.

  • Paying Per Click. The program “pay per click” mainly focuses on redirecting prospects and potential clients from the platform to the company’s website that provides insurance services. The trick for the affiliate here is to make the client interested enough so they will go from their site to the seller’s site. This payment method usually works best on websites with high traffic.
  • Paying Per Sale. This is the most basic structure of an affiliate network in which the vendor or publisher pays a certain percentage of the sale price for the product or the service. The only difference here being is that the sale has to be made in order for the affiliates to get a kickback.
  • Paying Per Lead. A slightly more complex payment method involves persuading a potential prospect to visit a dealer’s website and complete a certain action. The action could be anything from filling a simple contact form, or subscribing to a website’s blog updates.

Depending on the type of lead you bring into the network you can earn commissions as long as the leads that you have are qualified and pose interest to the marketplace. 

To state it simply, there are quite a few perks involved in joining a car insurance affiliate program compared to being a solo auto insurance provider … so why choose Profitise?

What You Can Achieve As An Affiliate

Being a progressive auto insurance affiliate program, Profitise strives for constant improvement of our systems by adding only the best and newest elements while expanding the existing features and their functionality, like with built-in LMS and IVR modules.

After being approved as an affiliate you can gain access to our cutting-edge technology that will allow you to find new qualified leads within minutes. The state-of-the-art lead management system makes lead procurement an almost effortless task. 

In addition, using an LMS can be imperative to your marketing campaign since it keeps track of all your leads that are available to you at any given moment. Moreover, our lead database can be accessed from any device.

Our lead management system was made to be embeddable with as many popular platforms as possible. However, if your lead system is based on call leads you may choose something that will distribute the workload among your agents. IVR-compatible lead management systems might be fairly difficult to find, especially at a reasonable price. Fear not, if your business works with call leads, Profitise has a great solution designed to solve most of your problems.

On top of the regular features like filters and customizable search options, there’s also lead tracking built into our LMS. With this subtle, yet highly convenient option, spotting the issues with your marketing and sales campaigns becomes simple. What’s great about it, though, is that it can automatically trace the leads through multiple channels in our database. 

At the end of the day, it is important to remember that the auto insurance business always grows and the only call you can make as an insurer is to stay behind or ahead of the curve.

Sign up as an affiliate now with Profitise to get all the perks and benefits of being in a team of professionals.


Get articles delivered directly to your inbox.