When done manually using regular marketing avenues, lead generation processes generate interest in your brand, but not all prospects may always be ready to buy your products quite yet. So, how do you curtail the process of maximizing your ROI and minimizing the time spent on working on the new leads?
The divide between quotes that are offered to clients by the insurance companies is still growing and it’s no wonder that it can be tricky to find new, better car insurance leads.
For consumers, the search for better deals is also quite intimidating. This is especially true in cases when potential clients are looking for better car coverage or quotes. With the agencies that are members of a wider affiliate network, consumers can expect a better variance between the quotes. This is ultimately better for both parties in consumers and the insurance agents.
Being a part of an insurance affiliate program can be lucrative for auto insurance agents, and companies alike. In short, becoming an affiliate enables you to manage, distribute, as well as monetize leads that you have. But how exactly do they work?
Firstly, we will have to break down exactly who is involved in the process of the affiliate network sale.
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- Seller and service providers: The service providers in the auto insurance business can be either solo insurance agents or companies that offer insurance policies or other insurance-related services to the customers.In marketing, products can be pretty much anything, but when it comes to selling auto insurance it is mostly a service that brands sell. The seller doesn’t need to be directly involved in the marketing process, but that said, they can advertise their products.In the auto insurance field, being a seller often means that you will leverage the affiliates in some way to help you sell your services, be it a partnership that benefits both. or a simple marketing campaign aimed at bringing new clients.
- Advertiser or affiliate member: An affiliate member that is more commonly known as a “publisher” can be an entrepreneur or a marketing company that promotes and advertises products and services on the marketing platforms and basically leads the customer to your website via various channels.
- Client: The consumer is, perhaps, the main driving force of affiliate networks and marketing in general. Without their purchases or engagements with content, everything falls apart.Once the client purchases a quote or a policy, the service provider and all the affiliates involved in the sale process will share the profits. The same principle works for the leads that companies can purchase, in which case the affiliate gets a small commission while the publisher gets paid instead.
Next up, we should take a closer look at how a standard sale is being made.
- At the very start of the affiliate chain, a client sees an ad on the website of one of your affiliates or partners. This can be anything from a simple animated banner to a fully-fledged video advert.
- Afterward, if they get interested in what they’ve seen they proceed to follow the link in the ad.
- Then, the client is redirected a few times (usually more than once) through tracking links that are owned by your affiliates.
- The customer makes a purchase on your website or engages with the content, contact form, or subscribes to a newsletter.
- Then, the affiliate network records the details of the transaction, and afterward if the sale was made, it gets confirmed by the system.
- At the end of the cycle, as long as all the data is verified as a legitimate sale, you are getting the commission in case you published the lead. Alternatively, purchasing the lead works the other way around while the original publisher gets a commission and other referral marketers that were participating in the sale also get a smaller cut.
How Car Insurance Affiliate Programs Pay
How do affiliates get paid after introducing the seller to the customer or a potential client? Aside from earning commissions on the new customers, it is also possible to earn by introducing new potential prospects to our network. By choosing a pay-per-lead affiliate plan you are getting paid for each new lead that you bring with you. Conversely, for the affiliate to get paid, the consumer doesn’t always have to purchase a quote or a policy.
- Paying Per Click. The program “pay per click” mainly focuses on redirecting prospects and potential clients from the platform to the company’s website that provides insurance services. The trick for the affiliate here is to make the client interested enough so they will go from their site to the seller’s site. This payment method usually works best on websites with high traffic.
- Paying Per Sale. This is the most basic structure of an affiliate network in which the vendor or publisher pays a certain percentage of the sale price for the product or the service. The only difference here being is that the sale has to be made in order for the affiliates to get a kickback.
- Paying Per Lead. A slightly more complex payment method involves persuading a potential prospect to visit a dealer’s website and complete a certain action. The action could be anything from filling a simple contact form, or subscribing to a website’s blog updates.
Depending on the type of lead you bring into the network you can earn commissions as long as the leads that you have are qualified and pose interest to the marketplace.
To state it simply, there are quite a few perks involved in joining a car insurance affiliate program compared to being a solo auto insurance provider … so why choose Profitise?
The Biggest Pool of Auto Insurance Affiliates and Advertisers and Embeddable Lead Generation Forms
Looking for an auto insurance affiliate program, you’re looking for two things: either sell your leads at a higher price or buy leads that match your ideal customer at the lowest price. With Profitise, you can always get the long end of the stick.
Here’s what Profitise offers to auto insurance affiliate marketers:
- Selling or buying insurance and solar leads at the best price
- Connecting to the biggest pool of insurance and solar advertisers and affiliates
- Customizable lead generation forms
- Around-the-clock support from an affiliate manager
Sign up as an affiliate or advertiser to start selling or buying leads with Profitise. For questions, contact us at info@profitise.com or call 888-400-4868.
Frequently Asked Questions
What are the advantages of an auto insurance affiliate program?
Auto insurance affiliate programs are a win-win for affiliates and advertisers. As an affiliate, you can instantly sell your leads at a fair market price to relevant advertisers; as an advertiser, you can instantly buy the leads you need.
As an alternative to running an auto insurance affiliate program, you can partner directly with advertisers or affiliates, but then you don’t get the diversity you need and therefore may not be able to sell your traffic quickly or buy the leads you need at your target price.
What do you need to join an auto insurance affiliate program?
To join an auto insurance affiliate program as an affiliate, you need to be able to generate leads that match the advertiser’s criteria. In practice, this means you need to generate auto insurance leads of certain demographics and in certain volumes through your website, blog, or social media.
How much do auto insurance affiliate programs pay?
Auto insurance affiliate programs pay from a few cents to $50 and more per lead, depending on the lead quality, exclusivity, intent, freshness, and other factors. The most expensive auto insurance leads are live transfer calls – callers that are connected to the advertisers in real-time – while the cheapest leads are shared leads, aged leads, and other low-intent or hard-to-get policy seekers.
