Over the last decades, the number of Americans with some type of health insurance has increased by 19%, opening new horizons for businesses generating health insurance leads for themselves and external advertisers.
If you want to attract health insurance leads that convert into customers, read on. We will share innovative approaches and practical tactics to help maximize your lead generation and conversion rates with health insurance leads.
How To Get Leads for Health Insurance: 5 Effective Ways
With many companies fighting for the same potential customers, searching for exclusive health insurance leads is only possible when you understand their needs and wants. This knowledge should translate into a unique selling proposition that distinguishes your company from the competition.
Below are the top 5 marketing strategies for generating paid and free health insurance leads, both individual and group (such as group health insurance).
Email Marketing
As old as the Internet itself, email marketing is extremely effective in generating health insurance leads for your business, whether you process these leads on your own (for example, selling health insurance policies) or sell leads to external advertisers (for example, you’re a publisher related to health insurance).
Here’s how you can generate health insurance leads that convert with email marketing:
- Collect email addresses of potential customers—be sure not to send unsolicited emails—and segment your mailing lists to send relevant content to specific health insurance leads.
- Create engaging and informative emails that encourage people to open and read them. Use a clear call to action to encourage people to take a specific action, such as visiting your website or contacting you.
- Track the results of your email marketing campaigns and make adjustments to optimize performance. Use automated tools for targeted email campaigns that hit the right recipient at the right time.
In some niches, you might even try AMP emails to bring all the action to the email itself, including real-time product checking and purchases. With AMP emails, your leads won’t even have to leave the email letter to convert.
Remember that email marketing takes time and effort to build a list of purchase-prone health insurance leads. However, with patience and persistence, it can be a valuable tool for growing your health insurance business.
Telemarketing
Here are some tips to help you get the most out of telemarketing:
- Create a list of health insurance telemarketing leads who are likely to be interested in your products.
- Be confident and energetic in your calls. Clearly articulate your offer and encourage people to take action.
- Listen carefully to the needs of your health insurance leads and try to satisfy them to the fullest. Offer extra value like a free consultation or e-book.
Cold calls are hard but not impossible: the more you practice, the better you will become at this.
Social Media Marketing
Social media is a powerful tool for connecting with potential customers and generating health insurance leads.
With platforms like Facebook, Instagram, LinkedIn, and Twitter, you can:
| Use the Power of Content | Develop fascinating and useful content that educates and helps people: videos, infographics, and expert opinions on complex health insurance insurance concepts. |
| Become a Thought Leader | Publish informative and interesting content that demonstrates your expertise and service value. This will increase the trust in your brand among health insurance leads. |
| Connect to Relevant Communities | Joining health-related groups and communities is a great way to share your knowledge and experience with free health insurance leads. |
That said, every social media is different. This means you will likely have to adjust your lead generation strategies for various platforms: what works on Instagram and TikTok will not necessarily work on LinkedIn, and vice versa.
SMS Marketing
SMSs have some of the highest open-and-read rates among all marketing channels. In addition, it is a simple and affordable way of communicating with a target audience, since it does not involve expensive software or special skills.
Surprisingly, SMS marketing isn’t different from other forms of content marketing, with all basic principles holding true. An engaging SMS must contain the gist of the offering and strong motivation, like a discount.
Likewise, you can match SMS marketing with other marketing endeavors to ensure consistency across all touchpoints for potential customers. For example, you can send an SMS to clients walking near your insurance offices if you can read this information using your other technologies.
Affiliate and Referral Marketing
Affiliate marketing is one of the most effective channels to acquire health insurance leads that convert, especially if you want to scale or tap into untapped markets or demographics.
As an affiliate marketer, you can partner with publishers directly or through affiliate networks. Direct partnerships with publishers – website owners who promote your insurance products for a fee – are more profitable, but you must spend more time establishing and running this business.
On the contrary, partnering with an affiliate network means you will pay a small fee on every purchase made by affiliated health insurance leads, but you will save time and energy streamlining your partnerships.
In addition to affiliate programs, you can run a referral reward program, so your existing customers (referrers) bring new customers (referrals) in exchange for a commission. This works similarly to affiliate marketing, but here, you are in charge of the process.
Buying Health Insurance Leads
If you do not have much time for organic traffic acquisition, you can buy health insurance leads from publishers, marketplaces, and affiliate networks. Purchasing health insurance leads for agents will save you time and budget on marketing campaigns, delivering the required leads instantly to your doorstep.
Health Insurance Leads For Sale at Profitise
When buying health insurance leads, you want to be sure you’ll get the leads you pay for in the desired quantity via the requested transfer method (for example, leads can be delivered to your CRM system or live operators).
With Profitise, you get all these advantages: quality leads at your target price via the chosen delivery method, all to ensure you get the best bang for your buck as an advertiser or affiliate. A win-win is what all our lead buyers and sellers achieve.
| Advantages for advertisers | Benefits for affiliates |
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Join Profitise as an advertiser or affiliate to buy or sell health insurance leads. For questions, call 888-400-4868 or email us at info@profitise.com.
Frequently Asked Questions
What are the most effective social media platforms for generating health insurance leads?
The most effective social media platforms for generating health insurance leads are Facebook, Instagram, and LinkedIn. The latter is especially effective for generating B2B leads.
How long does it take to see results from telemarketing?
It usually takes around three months to generate the best health insurance leads sustainably with telemarketing, depending on factors like your target audience, desired lead quality (for example, live transfer health insurance leads versus aged health insurance leads), etc.
What metrics should I track to measure the effectiveness of my email marketing campaigns for health insurance leads?
For a comprehensive picture of your email campaigns, track email open rates, click-through rates, and conversion rates.
