Home insurance isn’t legally required like auto insurance, but for millions of homeowners, it’s a necessity. And with costs soaring, there’s never been a better time for affiliates to tap into this growing market: the average homeowner’s insurance policy hit $1,900, a staggering 50% jump from pre-pandemic levels.
As rates continue to rise, consumers actively search for the best deals, creating a prime opportunity for affiliates who can connect them to top-rated providers.
Without any further ado, here are the best home insurance affiliate marketing websites.
The Best Home Insurance Affiliate Marketing Websites in 2025
Profitise
| Visits | Pages Per Visit | Time on Site (s) | Bounce Rate | Direct Traffic | Search Traffic | Paid Traffic | Referral Traffic | Email Traffic | Social Traffic |
| 5,300 | 2.89 | 122 | 42.49% | 37.77% | 45.68% | 0% | 9.28% | 0.11% | 5.76% |
Profitise is one of the highest-paying home affiliate marketing websites and networks, also covering auto, health, life insurance and solar industries. Unlike some other affiliate marketing programs, Profitise doesn’t have a minimum traffic threshold, which means younger and less popular websites can also monetize their traffic.
The biggest advantage of Profitise, though, is that it pays per lead as opposed to most other home affiliate marketing programs that pay a commission on the sale. In practice, the per-per-lead marketing model means you don’t rely on how well your advertiser converts your traffic – instead, you’re paid for every qualified lead.
Here is why home insurance affiliates choose Profitise:
- The highest per-lead commission in the industry. While commission per one sold lead is generally lower than a commission on one average sale in the home insurance industry, you can easily sell your qualified home insurance lead for $20 and more with Profitise. For high-intent leads, you can get significantly more than that.
- Customizable lead generation forms. Every affiliate can get customizable lead generation forms for free and start making money immediately after joining our home insurance affiliate program. The lead generation forms are fully compliant and time-tested, so you may not even have to customize them heavily.
- Four insurance niches with one network. With Profitise, it’s easy to up-sell and cross-sell because the network covers four major insurance verticals: home, auto, life, and health insurance. For example, many customers bundle home and auto insurance policies, and you can capitalize on such requests as an affiliate with Profitise.
Last but not least, Profitise unites dozens of reliable home insurance providers, so you can sell your leads while they are hot, with their price being at the highest, while making sure they connect to a relevant company that fits their needs and wants.
Hippo.com
| Visits | Pages Per Visit | Time on Site (s) | Bounce Rate | Direct Traffic | Search Traffic | Paid Traffic | Referral Traffic | Email Traffic | Social Traffic | Direct Visits |
| 115,875 | 4 | 96 | 0.48 | 44.45% | 37.28% | 0.84% | 16.90% | 0.06% | 0.47% | 51,504 |
Hippo.com is a leading home insurance provider offering fast and affordable coverage. For publishers, this affiliate marketing website presents a strong opportunity to monetize traffic through its digital-first insurance solutions.
Hippo’s traffic distribution reveals a balanced mix, with 44.45% direct traffic, indicating strong brand awareness and customer loyalty. More than 37% of its visitors arrive via search, showcasing effective SEO strategies that drive organic discovery. Meanwhile, 16.90% of referral traffic suggests publishers want to collaborate with this platform.
Allstate
| Visits | Pages Per Visit | Time on Site (s) | Bounce Rate | Direct Traffic | Search Traffic | Paid Traffic | Referral Traffic | Email Traffic | Social Traffic | Direct Visits |
| 11,982,532 | 5 | 241 | 0.39 | 60.53% | 29.45% | 1.99% | 7.31% | 0.05% | 0.67% | 7,252,908 |
Allstate is a well-established leader in the insurance industry, providing extensive home and auto insurance solutions. With 11.98 million monthly visits, the platform showcases its dominance in the market, making it one of the best websites for affiliate marketing.
The traffic breakdown highlights Allstate’s strong brand recognition, with 60.53% of visitors arriving via direct traffic, showcasing a loyal customer base. Almost 30% of traffic of this homeowners insurance affiliate marketing website comes from organic search, reinforcing its success in SEO and search visibility.
Meanwhile, 7.31% referral traffic indicates a solid affiliate marketing strategy, creating opportunities for partners. Paid traffic is relatively low at 1.99%, suggesting Allstate relies more on organic and direct channels than paid ads.
Nationwide.com
| Visits | Pages Per Visit | Time on Site (s) | Bounce Rate | Direct Traffic | Search Traffic | Paid Traffic | Referral Traffic | Email Traffic | Social Traffic | Direct Visits |
| 2,963,279 | 7 | 274 | 0.32 | 56.18% | 34.05% | 0.52% | 9.04% | 0.04% | 0.15% | 1,664,845 |
Nationwide.com is a well-respected name in the home and auto insurance industry, offering various coverage options for clients and a great affiliate program for publishers. With 2.96 million monthly visits, this home insurance affiliate marketing website presents a significant opportunity for affiliates looking to earn commissions.
Traffic analysis reveals a well-balanced mix of direct and search-driven visitors. Direct traffic dominates at 56.18%, highlighting strong brand recognition and customer loyalty. 34.05% of traffic comes from organic search, showing Nationwide’s effective SEO strategy.
Meanwhile, 9.04% referral traffic signals a solid presence in the affiliate marketing space. The site’s low bounce rate (32%) indicates strong user retention, making it an excellent choice for affiliates seeking the best website platform for affiliate marketing.
Home Insurance Trends That Might Affect Affiliate Income in 2025
The regulatory landscape is constantly changing, and in 2025, this pace of change will become even faster. Affiliate marketers should be prepared for situations when they will need to instantly change their whole strategy due to new, previously unforeseen regulations like, say, updates to TCPA in the United States and GDPR in Europe.
On a tech note, AI-powered tools will continue to improve both affiliate marketing and user experience. For example, conversational AI will provide 24/7 support for phone calls, while chatbots will handle web interactions. As an affiliate marketer, you can leverage AI’s potential to get the most out of your lead generation campaigns.
How To Create a Home Insurance Affiliate Marketing Website
| 1. Choose a Website Builder | Your first step is choosing an affiliate marketing website builder that suits your needs. WordPress offers almost limitless customization and hundreds of potential integrations, including those that help you skyrocket your SEO (search engine optimization) strategy. If you are a beginner and make your first steps as a publisher, you can use Wix or Squarespace. These simple platforms with great SEO features benefit you throughout the journey. |
| 2. Pick a Home Insurance Niche | The home insurance market is large. It has dozens of sub-niches, and it’s impossible to cover them all equally well. So, before actually building a website for affiliate marketing, you need to define your niches and topics. It’s better to focus on just a few of them with highly similar target audiences. That way, you maximize your marketing efforts on your home insurance affiliate marketing website. For instance, you can focus on first-time homebuyers, renters, landlords, or people looking for high-value home insurance. You can try disaster insurance, budget insurance, or IoT-based coverage. |
| 3. Design a User-Friendly Website | The third step is to actually create a website for affiliate marketing. Keep in mind that your platform should be user-friendly and adhere to the latest SEO practices. That way, you increase the chances of your content showing up on top of Google’s rankings. |
| 4. Create Quality Content | To build an affiliate marketing website that converts, focus on the quality of content. Share practical tips with readers, including visuals, comparison tables, and infographics that explain complex terms in a simple way. Catchy content is one of the main keys to creating a profitable affiliate marketing website. |
| 5. Optimize for Conversions | Use a clear call-to-actions and strategically place free quote or comparison buttons that encourage users to take action. Offer free tools and exclusive content that can act as a lead magnet. |
Once you‘ve launched a homeowners insurance affiliate marketing website, you can start monetizing your traffic with affiliate programs. You can join multiple affiliate programs: Profitise, Hiscox, Liberty Mutual, Esurance, USAA, Allianz Care, and more.
Monetize Your Traffic with Profitise
Profitise is a leading insurance and solar affiliate network for affiliates who are selling quality web leads and phone calls. With hundreds of businesses already joined and even more to come, Profitise is a to-go place to monetize your traffic.
With Profitise, you get:
- Embeddable JavaScript forms to generate qualified insurance and solar leads
- Large lead market to sell your traffic instantly
- High price for your web and call leads
- Free assistance from your affiliate manager
Sell leads with Profitise as an affiliate.
Frequently Asked Questions
How to create a website for home insurance affiliate marketing
Choose your niche and develop an easy-to-navigate website where you share valuable content that includes affiliate links. Drive traffic through organic promotion and paid ads if your affiliate program allows it.
What are the best website builders for affiliate marketing?
WordPress suits those who want maximum flexibility, while Wix is widely known for its simplicity. Other common builders for a home insurance affiliate marketing website are Squarespace, Shopify, Webflow, Bluehost, and GoDaddy.
Those looking for a highly customizable builder might want to choose WordPress, Shopify, or WebFlow. If you are looking for a simple yet comprehensive builder, consider Wix or Elementor.
How can I do affiliate marketing with my website?
You can do affiliate marketing on your website by promoting products or services through affiliate links and earning a commission once a lead completes a target action or just sell the leads coming to your advertisers using your affiliate links.
