Accounting for up to 45% of the global insurance market, life insurance is one of the biggest and most profitable niches for affiliates and advertisers alike. In the United States alone, the life insurance industry employs over 340,000 individuals and serves around 50% of the population.
However, building success as a life insurance affiliate, whether permanent life insurance, term life insurance, or any other niche, is extremely challenging if you operate alone. Luckily, you don’t have to navigate the uncharted waters of life insurance alone. Instead, you can join an affiliate program – for example, the one offered by Profitise – to get tons of help every step of your journey.
So how do you pick the best affiliate program from dozens of contenders?
Let’s dive into it.
Do Your Homework
Make sure you know what you want in the first place. If you are new to life insurance, it’s reasonable to focus on one or a few niches you know best. Although you don’t have to be an expert in what you promote, relevant knowledge would simplify things.
The most in-demand types of life insurance are:
- Permanent life insurance: permanent whole life insurance, universal life insurance, variable universal life insurance, and indexed universal life insurance.
- Term life insurance: level term life insurance, decreasing term life insurance, annual renewable term life insurance, and return on premium term life insurance.
Whether you promote several types of life insurance or focus on a single policy type – say, permanent whole life insurance – make sure your affiliate program aligns with your marketing strategy and tools.
Research Available Life Insurance Affiliate Programs
To hit the jackpot when choosing a life insurance affiliate program, follow these three simple steps:
- Check the program’s past performance. You don’t want to jump into the unknown, do you? Background, reputation, and feedback are the three factors determining whether the life insurance affiliate program in question is worth further exploration.
- Evaluate the technicalities:
- Revenue model. Make sure the offered payment model – Pay Per Impression (PPI), Pay Per Click (PPC), Pay Per Sale (PPS), or Pay Per Lead (PPL) – resonates with your goals. Different revenue models work under different circumstances, but the PPS and the PPL models are the safest because they foster motivation in both advertisers and affiliates, creating a win-win relationship for both parties.
- Conversion rate. Although the conversion rate depends on the revenue model, you should get at least a ballpark figure of how much you can make with your affiliate program for life insurance.
- Resources and tools. Every affiliate network offers something beyond the ability to sell leads. Usually, it includes software, creative materials, and other tools for lead generation. That said, the toolkit differs with different affiliate networks, so you must evaluate what tools you need and where you can get them.
- Peruse the affiliate agreement. Perusing the affiliate agreement of your affiliate program for life insurance isn’t a question of trust – it’s about exploring all the details of future cooperation and knowing your rights. Make sure to study what you’ll deal with before taking action.
By employing these three simple steps, you can sieve out unscrupulous partners and leave only decent life insurance affiliate programs on the table.
Maximize Your Lead Sales with Profitise
Profitise is an affiliate network that offers one of the highest prices for insurance and solar web leads and phone calls. As an affiliate, you can sell your traffic quickly and generate more of it with customizable lead generation forms.
Here’s why Profitise is a go-to choice for insurance and solar affiliates:
- The biggest pool of insurance and solar advertisers to sell your leads
- The highest price per insurance and solar leads
- Around-the-clock support from an affiliate manager
- Free lead generation forms that can be embedded on a website in a few clicks
Join Profitise as an affiliate to grow your bottom line.
Frequently Asked Questions
How do I choose the best life insurance affiliate program?
To choose the best life insurance affiliate program, pay attention to whether it accepts the type of traffic you generate in the first place (for example, some affiliate programs may not accept social media traffic or traffic coming from certain locations). Then consider the size of commissions, the cookie windows, and the creative materials that the affiliate program provides.
Speaking of creative materials, generating life insurance leads with Profitise is as simple as putting our lead generation form on your website. This way, you can qualify leads on the fly, gauging their intent and connecting them to the best advertiser.
Which types of life insurance leads can I sell?
With Profitise, you can sell whole life insurance leads, term life insurance leads, and other sub-groups of life insurance leads, with the price per lead depending on the type, quality, purchase intent, and freshness of your leads.
How much are life insurance leads?
The price of life insurance leads starts from a few cents and goes up to $50 or even more, depending on their type, quality, purchase intent, and freshness. For example, aged life insurance leads may even cost less than a dollar, while live transfer life insurance leads may cost over $100.
