Forecasted to reach $8.2 billion in 2022, the ever-growing affiliate marketing spending in the United States indicates an increasing demand for promoting products through affiliates and publishers. Over 80% of brands – including Amazon, eBay, Fiverr, and marketing titans alike – are actively selling goods and services through elaborate networks of affiliates, drawing way more customers than they could if they were on their own.
However, insurance affiliate marketing is still highly undervalued for its eerie complexity in the eyes of aspiring affiliates. Even today, many affiliates are missing out on life-changing profits they might’ve already made had they harnessed affiliate marketing earlier.
Not understanding how insurance affiliate marketing works is the root of evil. Once everything is explained, most insurance affiliates agree to join our affiliate network, saying they would have joined earlier if they had known that affiliate marketing is that simple and straightforward.
So how does affiliate marketing in insurance work?
Let’s dig into it.
Understanding Insurance Affiliate Marketing
Affiliate marketing in insurance is no different from other types of affiliate marketing.
Insurance affiliate marketing is a unique sales model where an affiliate promotes an insurer’s products or services for a fee. The fee is paid for the target action, such as clicking on a banner, filling out a registration form, or buying services from the partner insurer.
Most insurance affiliate marketing campaigns are comprised of four parties (barring ones held directly between an advertiser and an affiliate):
- An advertiser (vendor, buyer; in our case, insurance provider) who purchases leads, clicks, impressions, or pays for other target actions as per the affiliate agreement.
- An affiliate (publisher) who sells leads, clicks, impressions, or other target actions as per the affiliate agreement.
- A customer who commits the target action or directly buys the advertiser’s product or service.
- An affiliate network that creates a lead market for advertisers and affiliates.
As an affiliate, you don’t necessarily have to be an expert in the product you promote. For example, an auto blogger can become a successful insurance affiliate just by finding the right advertiser or – a better option – a network of advertisers.
An affiliate network connects advertisers with affiliates, creating a mutually beneficial relationship. Depending on what is being sold, there are three basic payment models:
- Pay per click (PPC) – when an advertiser pays for clicks on the ads placed on an affiliate’s website, blog, social media posts, etc.
- Pay per lead (PPL) – when an advertiser pays for each qualified lead generated by the affiliate
- Pay per sale (PPS) – when an advertiser pays a commission off of each sale closed with the help of the affiliate
All these models are viable under different circumstances, but PPL and PPS are arguably the best since they motivate affiliates to attract high-intent leads. PPL does it through a qualification process; PPS directly ties a commission to sales.
Maximize Your Lead Sales with Profitise
Profitise is an affiliate network that offers one of the highest prices for insurance and solar web leads and phone calls. As an affiliate, you can sell your traffic quickly and generate more of it with customizable lead generation forms.
Here’s why Profitise is a go-to choice for insurance and solar affiliates:
- The biggest pool of insurance and solar advertisers to sell your leads
- The highest price per insurance and solar leads
- Around-the-clock support from an affiliate manager
- Free lead generation forms that can be embedded on a website in a few clicks
Join Profitise as an affiliate to grow your bottom line.
Frequently Asked Questions
Is affiliate marketing for insurance companies effective?
Insurance affiliate marketing is an excellent way to grow your bottom line, whether you are an affiliate or an insurer. Affiliates can generate hundreds of thousands of dollars by promoting insurance policies, while advertisers can tap into untapped audiences and get more high-intent clients.
What are the best insurance affiliate marketing programs?
Profitise is one of the best insurance affiliate marketing programs because it covers four major insurance verticals at once: auto insurance, home insurance, life insurance, and health insurance. With Profitise, generating and selling leads is as simple as embedding our lead generation form on your website.
What are the commissions in insurance affiliate marketing?
When it comes to pay-per-lead affiliate programs, the price per lead varies from a few cents for aged insurance leads (low-intent consumers who are unlikely to convert) to a hundred dollars and more for live transfer insurance leads (live calls that are connected to an advertiser in real-time).
