With well over $600 billion written in life insurance premiums annually, the United States is the global life insurance leader. For life insurance affiliates, this means a never-ending stream of leads that can earn you a fortune.
But how do you set up, streamline, and automate your lead gen campaigns?
This post will teach you how to:
- Create lead-magnetizing content for life insurance leads
- Leverage email and social media to collect the best life insurance leads
- Take advantage of the best life insurance leads program out there to sell your leads at the best price
You will not regret reading this.
Step 1 – Create Valuable Content to Generate More Life Insurance Leads
Content drives sales more than advertising does. Unparalleled content evokes reciprocity – the urge to give back.
Here’s how you can create compelling life insurance content:
- Add a personal touch. Life insurance begs for emotions: your unique story, motivation, ideas, and desires. Why are you where you are? What drives you?
- Make it about them, not yourself. Make it personal. Make it about yourself but also about them. Make sure they can relate. Remember, your life insurance leads mostly care about how your product can improve their lives. Tell them directly how much better off they will be if they purchase it.
- Appeal to the psyche of your leads. People buy on emotion and justify through logic. Use these psychological tricks to generate your best life insurance leads:
- Be consistent. Stick to the schedule, so your prospects know your next release date. Spice it up with teasers.
- Add social proof. Add success stories, testimonials, and feedback so they can see what other people think.
- Make it scarce. Add a time counter to evoke FOMO, scarcity, or superiority. Limite your offer. Make them think they must buy now.
- Showcase your unique value proposition. People do buy on emotion, but many of them also count. Add so many bonuses, perks, and freebies that your prospects are sure they will get ten times their pay. This formula works like clockwork. Nobody can deny a $1,000 value product priced at $100.
But then again, it’s mostly about value and how you present it. The more valuable the content in the customer’s eye, the more exclusive life insurance leads you can generate.
Step 2 – Leverage Email Marketing and Social Media to Reach More Prospects
There is more to generating leads than your website. Social media and email are the other two exclusive life insurance lead powerhouses.
Email Sales
Email sales follow the principles of website sales:
- Be consistent. Make sure your emails’ content is visually and logically consistent with your brand image and previous campaigns.
- Be personal. Include the prospect’s name, status, and other details in the letter. Make them understand that this is a peer-to-peer conversation.
- Keep it short and provoking. Come up with a killer headline, intriguing follow-up, and a clear call to action. Remember, with over 300 billion emails sent daily, your prospects’ attention span is as short as never before.
Social Media
From branded hashtags on Instagram to helpful answers on Quora to raffles on Twitter to cross-promotion, you can leverage social media in many ways, including:
- Freebies. Bonuses, freebies, and giveaways trigger the so-called zero price effect when prospects eliminate the risk of dissatisfaction due to the absence of financial losses. This, in turn, increases loyalty and obliges prospects to do something in return, like subscribing to your Instagram or scheduling a consultation.
- Interactive content. Animated infographics, quizzes, price calculators, and questionnaires are more engaging than static content. Sprinkle interactivity in your posts to gain more followers.
- Paid social ads. Social ad campaigns don’t require a minimum budget, so you can try with just as much as you can afford to spend. Paid images, videos, slideshows, and carousels can grow your following fast.
However, with all due respect, social media is only the number two source for the best life insurance leads, forever in the shade of the number one: your affiliate program.
Convert Your Leads into Profits with Profitise
Profitise is a high-ticket insurance and solar affiliate network that pays one of the highest prices for web and call leads and provides customizable JavaScript forms that qualify leads on the fly.
Here’s what you get with Profitise:
- Easy-to-embed JavaScript forms to generate quality traffic
- One of the highest per-lead rates in the insurance and solar industries
- The ability to sell your leads instantly
- Support from an affiliate manager
Sell insurance and leads with Profitise as an affiliate.
