The growth of affiliate marketing never stops, with a global market value projected to reach $48 billion in just two years. The life insurance sector remains a particularly lucrative niche: millions of dollars are on the table for those able to create compelling, well-targeted content.
Below are the best affiliate marketing websites that make tons of money. Explore how you can repeat their success or join their life insurance affiliate programs to monetize your traffic.
Top High-Paying Life Insurance Affiliate Platforms
Profitise
The Profitise affiliate network might become your best place to monetize life insurance or – if you’re an advertiser – purchase high-intent life leads for your business.
Here’s what Profitise offers:
- Selling or buying life insurance leads at the best price
- Connecting to the biggest pool of insurance and solar advertisers and affiliates
- Customizable lead generation forms
- Around-the-clock support from an affiliate manager
Sign up as an affiliate or advertiser to start selling or buying leads with Profitise. For questions, contact us at info@profitise.com or call 888-400-4868.
Policygenius
| Visits | Pages Per Visit | Time on Site (s) | Bounce Rate | Direct Traffic | Search Traffic | Paid Traffic | Referral Traffic | Email Traffic | Social Traffic | Direct Visits |
| 399,707 | 3 | 110 | 0.57 | 39.26% | 54.81% | 0.97% | 4.20% | 0.07% | 0.71% | 156,912 |
Policygenius is one of the most trusted guides in the insurance niche, boasting advanced technology and expertise that empowers users to protect themselves, their families, and their futures. The company has served over 30 million people since 2014, with the total amount of insurance policies exceeding $150 billion.
Policygenius offers diverse options: personalized life, home, auto, and disability insurance services, working only with leading insurers. Their innovative insurance needs calculator, as well as expert articles, make choosing simple and clear.
Fabric by Gerber Life
| Visits | Pages Per Visit | Time on Site (s) | Bounce Rate | Direct Traffic | Search Traffic | Paid Traffic | Referral Traffic | Email Traffic | Social Traffic | Direct Visits |
| 58,455 | 2 | 60 | 0.49 | 57.36% | 25.43% | 1.24% | 12.28% | 0.07% | 3.61% | 33,532 |
Financial planning should be easy, and Fabric by Gerber Life proves this by offering advanced tools for family protection: term life insurance, wills, and investment solutions for children. In most cases, insurance can be obtained without a medical examination, and creating a will takes just a few minutes.
The brand is part of Western & Southern Financial Group, which has over 135 years of heritage and serves 6.5 million customers.
Insure
| Visits | Pages Per Visit | Time on Site (s) | Bounce Rate | Direct Traffic | Search Traffic | Paid Traffic | Referral Traffic | Email Traffic | Social Traffic | Direct Visits |
| 932,641 | 2 | 64 | 0.56 | 43.86% | 35.69% | 8.20% | 11.18% | 0.05% | 1.02% | 409,079 |
Insure makes insurance accessible to everyone with a simple and free quote comparison tool for auto, home, health, and life insurance. You can get quotes from several insurers for the same level of coverage in a few seconds, check reviews and ratings, and buy the policies you need.
SmartFinancial
| Visits | Pages Per Visit | Time on Site (s) | Bounce Rate | Direct Traffic | Search Traffic | Paid Traffic | Referral Traffic | Email Traffic | Social Traffic | Direct Visits |
| 1,117,379 | 4 | 213 | 0.49 | 39.69% | 16.49% | 0.65% | 42.38% | 0.05% | 0.75% | 443,446 |
SmartFinancial connects consumers with top-rated life, auto, home, health, and commercial insurance through a simple shopping process.
The SmartFinancial platform partners with major insurers like Progressive, Allstate, and Liberty Mutual, giving users access to some of the best deals in the industry. With a focus on data-driven lead generation, SmartFinancial offers high-intent leads to insurers through digital and call-based channels.
LadderLife
| Visits | Pages Per Visit | Time on Site (s) | Bounce Rate | Direct Traffic | Search Traffic | Paid Traffic | Referral Traffic | Email Traffic | Social Traffic | Direct Visits |
| 108,694 | 8 | 164 | 0.41 | 53.57% | 23.84% | 3.89% | 17.40% | 0.09% | 1.22% | 58,222 |
LadderLife is the other top-tier digital life insurance platform that revolutionizes how consumers secure coverage. The platform offers a complete online experience with no medical exams for policies up to $3 million, one of the highest on our list.
Ladder’s flexible term coverage, ranging from $100K to $8M, caters to a wide range of financial needs. It provides affordability: prices start at just $5 per month. The company’s unique “Laddering” feature allows policyholders to adjust their coverage as life circumstances change, such as paying off a mortgage or children reaching adulthood.
SelectQuote
| Visits | Pages Per Visit | Time on Site (s) | Bounce Rate | Direct Traffic | Search Traffic | Paid Traffic | Referral Traffic | Email Traffic | Social Traffic | Direct Visits |
| 219,194 | 4 | 95 | 0.54 | 39.97% | 49.36% | 0.74% | 4.92% | 0.07% | 4.94% | 87,615 |
SelectQuote is a premier life insurance affiliate marketing platform offering personalized insurance quotes from popular providers. Affiliates interested in the program can benefit from a strong reputation, various insurance solutions, and industry-leading expertise.
Beyond life insurance, SelectQuote Senior Insurance Services offers guidance on Medicare Supplement Insurance, helping customers make informed decisions.
How To Choose the Right Insurance Affiliate Program
| Commission Structure | Evaluate whether the program offers a flat fee per lead or a percentage of the policy premium, and align the commission structure with your traffic quality and conversion rates to maximize profitability. |
| Cookie Duration | A longer cookie duration boosts the chances of earning commissions from users who don’t convert right away, making programs with an extended cookie window more beneficial. |
| Program Reputation | Check affiliate reviews and testimonials to gauge the program’s credibility — trusted programs offer reliable support and timely payments. |
| Product Alignment | Opt for insurance products that align with your audience’s needs to boost conversions and keep them engaged. |
| Payment Terms | Know the payment schedule, minimum payout limits, and available methods to ensure they fit your financial plan. |
| Compliance | Ensure the program follows legal standards and provides clear terms to build trust and long-term success. |
| Support and Resources | Choose programs with strong affiliate support, from marketing tools to dedicated managers for strategy and troubleshooting. |
Monetize Your Traffic with Profitise
Profitise is a leading insurance and solar affiliate network for affiliates who are selling quality web leads and phone calls. With hundreds of businesses already joined and even more to come, Profitise is a to-go place to monetize your traffic.
With Profitise, you get:
- Embeddable JavaScript forms to generate qualified insurance and solar leads
- Large lead market to sell your traffic instantly
- High price for your web and call leads
- Free assistance from your affiliate manager
Sell leads with Profitise as an affiliate.
Frequently Asked Questions
What are the best life insurance affiliate marketing websites?
Among the best life insurance affiliate marketing websites are Profitise, Policygenius, Fabric by Gerber Life, Insure, SmartFinancial, LadderLife, and SelectQuote. As an affiliate with Profitise, you get ready-made lead generation forms that you can use ‘as is’ or customize to match your branding and specific campaigns.
How to make a website for affiliate marketing
To create a website for affiliate marketing, choose a dependable hosting provider and install a user-friendly platform like WordPress. Next, pick a niche, add relevant content with affiliate links, and optimize for SEO to attract traffic and drive conversions.
Which website builder is best for affiliate marketing?
The best website builders for affiliate marketing include WordPress, Wix, Squarespace, Shopify, Weebly, and Elementor. These platforms offer user-friendly tools, customizable templates, and SEO features to help you create a successful affiliate marketing site.
