Pay-per-call Facebook ads are a powerful tool for affiliate marketers looking to connect high-intent leads with advertisers who value instant customer engagement. By targeting motivated callers, these ads can make you thousands of dollars without too much effort, especially in high-ticket affiliate niches like insurance or solar.
Did you know 60% of mobile searchers call businesses straight from search results? Home to billions of users, Facebook call ads let you tap into the ever-growing demand for real-time engagement. At the same time, you can take full advantage of Facebook’s advanced targeting tools to reach the right people at the right time.
Without any further ado, let’s dig into the nitty gritty of Facebook click-to-call advertising.
Why Should Businesses Use Pay-Per-Call Facebook Ads?
Pay-per-call Facebook ads let you earn when users dial a tracked number tied to an advertiser and the call lasts the minimum required amount of time, with the standard minimum duration being 120 seconds across industries.
No forms or emails—just direct calls with a “Call Now” button built into the ad. On the one hand, it’s quite convenient for callers, who can instantly connect to the service or product they’re looking for. On the other hand, both affiliates and advertisers benefit from pay-per-call ads: the former get lucrative payouts while the latter pay only for the callers that match their criteria.
Cost-effective campaigns
You are only charged when the ad is clicked, which leads to a call in most cases. In practice, generating a call costs around $5–$10 in low-end industries and $20–$100 in high-value sectors like insurance or legal, with the average cost per lead (CPL) on Facebook being $5.83.
High-quality targeted leads
Thanks to powerful and precise audience segmentation tools, your call-now ads reach the right people — those most likely to engage. No matter your service, you can fine-tune your ads to reach high-intent customers, improving call quality and boosting ROI.
Enhanced Conversions and ROI
Pay-per-call ads lead to a more efficient budget allocation, with expenditures directly tied to customer engagement. Calls have conversion rates ranging from 30% to 50%, significantly higher than the 1% to 2% typical for clicks that don’t trigger calls.
How to Set Up Pay-Per-Call Facebook Ads: A Step-by-Step Guide for Affiliates
- Set up a Business Facebook Manager account. Create a Facebook Business Manager account to manage your ad accounts, pages, and performance tracking.
- Choose Your Goal. In Facebook Ads Manager, select “Lead Generation” or “Conversions” as your campaign objective.
- Install Facebook Pixel. Add the Facebook Pixel to your landing page if you’ve chosen to track users this way. Alternatively, you can use your own, advertiser’s, or affiliate network’s call tracking software.
- Choose the Target Audience. Choose the preferred location, interests, and behavior to reach users most likely to make a call to your advertiser.
- Design Your Ad. Create ads with eye-catching images or videos and use a strong CTA like “Call Now” or “Get a Quote.”
- Add a Phone Number. Include a call tracking number in the ad and enable the callback option via Messenger.
- Manage Your Budget. Set a daily or lifetime budget, focusing spending on high-intent audiences. Adjust bidding to prioritize calls, ensuring cost-efficiency while maximizing lead volume.
- Schedule Ads and Track Performance. Schedule ads to run when advertisers’ call centers are active (use lifetime budgets for precision). Monitor call duration and lead quality with Facebook’s call tracking—optimized for calls lasting 60+ seconds. Hit “Publish” and start delivering high-quality phone leads!
What Ad Formats Can I Use for Pay Per Call?
If your goal is to generate inbound calls and optimize pay-per-call advertising, Facebook has a variety of ad formats that will help you generate inbound calls and increase phone interactions:
- Image & Video Ads: instant clicks and calls
- Messenger Ads: conversations that lead to calls
- Carousel Ads: multiple offers with a “Call Now” button
- Stories Ads: swipe-up call buttons for fast engagement
- Instant Experience Ads: mobile-friendly ads for rapid connections
Facebook Pay-Per-Call Ad Management Insights
| Use Pre-Landing Pages | A well-designed page with a phone number and a CTA button leads to a pay-per-lead offer. |
| Target Hot Audiences | For audiences already familiar with your brand (via retargeting or lookalike audiences), use click-to-call ads to drive immediate calls without needing a landing page. |
| Spy on Competitor Ads | Use tools like Facebook Ads Library, Poweradspy, or Adspy are valuable instruments to analyze ads from competitors and gather inspiration for your creative strategy. |
| Use Lifetime Budget | Pay-per-call ads must coincide with your advertiser’s call center operational hours. Use a lifetime budget for campaigns and plan them to run during certain hours for greater results. |
Convert Your Facebook Traffic into Revenue with Profitise
Profitise is a high-ticket insurance and solar affiliate network that pays one of the highest prices for web and call leads and provides customizable JavaScript forms that qualify leads on the fly.
Here’s what you get with Profitise:
- Easy-to-embed JavaScript forms to generate quality traffic
- One of the highest per-lead rates in the insurance and solar industries
- The ability to sell your leads instantly
- Support from an affiliate manager
Sell insurance and leads with Profitise as an affiliate.
Frequently Asked Questions
What is Facebook marketing for pay-per-call advertising?
On Facebook, marketers can implement both organic and paid methods to upgrade their pay-per-call campaigns. Furthermore, advanced targeting, Facebook call tracking, and click-to-call ads help drive high-intent calls more efficiently.
What ad formats are best for pay-per-call affiliate offers?
Use immersive visual and motion content like carousel ads, image and video ads, instant experience ads, and ads in stories.
