Looking for a way to boost your affiliate earnings? Then consider pay-per-call lead generation, a great opportunity for performance-driven marketers. It’s no secret that callers are more likely to buy: in fact, calls from mobile searches convert up to 50% more than web forms.
You can earn dozens and sometimes hundreds of dollars per qualified call as long as you’ve chosen the right pay-per-call program and use the right lead gen strategies.
Read on to learn everything you need to know about pay-per-call lead generation.
What Is Pay-Per-Call Lead Generation?
Pay-per-call lead generation is a marketing model where advertisers pay for qualified calls from potential customers rather than for clicks or form submissions.
Since a phone call often indicates a stronger purchase intent than sharing contact information through forms, this lead generation method is favored in high-ticket industries like insurance, legal services, or home improvement.
Pay-per-call leads are generally easier to turn into customers, which can boost your conversions and revenue. Likewise, these leads are exclusive, with one call being sent to one advertiser only.
| Pay-Per-Call Advantages | Pay-Per-Call Disadvantages |
| Larger payouts, from $10 to $50 per call, compared to around $5-$10 per lead. | In most cases, pay-per-call lead generation is more complex, more competitive, and requires a more careful and well-thought-out approach. |
| High conversion rates because callers have a stronger purchase intent. | Pay-per-call programs usually require a minimum call length to qualify for a payment. |
Pay-Per-Call Lead Generation Step-By-Step
Step 1 – You Conduct the Market Research
Research the market to define whether there is enough demand for a particular service (e.g., auto insurance searches spike during renewal seasons). Analyze competitors, their pay-per-call landing pages, and their ads. Inspect the call-to-action, messaging, and stats to determine what may work for you.
Take a closer look at what’s bothering your audience. Understanding their struggles gives you a clearer idea of buying intentions. With this knowledge, you can shape your promo to earn the highest possible commissions.
Step 2 – You Create Your Promo and Strategically Place It
While some advertisers can provide you with content and call-to-action (CTA) options, it’s vital to know your audience and post only what catches their minds. You are free to experiment; just ensure that your promotion aligns with the affiliate program’s guidelines.
Here are some examples of potential CTAs:
Urgency and benefits:
“Get Your Insurance in 5 Minutes – Call Us!”
“Talk To the Solar Expert, Get Your Quote Now!
Pain points:
“Save up to 50% on Home Insurance. Get a Quote!”
“Emergency Plumbing Service – Available 24/7!”
To maximize your budget and ensure efficient lead generation, focus on local targeting and choose the right timing. For example, when promoting HVAC services, limit your audience to users within a 50-mile radius and run ads when customers are most likely to call while optimizing these ads for relevant keywords.
Step 3 – The User Clicks on the Ad
To turn more ad clicks into calls that actually connect to your advertiser, keep an eye on user intent, whether the call is mobile or desktop, timing, service availability, and how the advertiser handles call verification. The smoother the process, the more chances you’ll get with your pay-per-call offers.
Step 4 – Phone Call Goes Through
While you, as an affiliate, don’t have an impact on how the advertiser converts the calls you send them, it’s crucial that most of your calls actually connect and qualify. Speaking of call qualification, make sure to choose a program that accepts your type of calls.
For better results, you can track and analyze call performance with your own software or solutions provided by your advertiser or affiliate network. For example, you can conduct A/B tests to determine which messages resonate best with your audience.
Step 5 – You Receives Commission for Qualified Calls
For all qualified calls, which are usually calls that last 120 seconds and fit the advertiser’s demographic criteria, you receive a commission.
How To Make Your Pay-per-Call Lead Generation Effective
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Pay-per-call Local Lead Generation
Calls from local numbers that can easily be searched online are more likely to be answered. And it works both ways: a study by Hiya found that 69% of calls from legitimate businesses were picked up by consumers, indicating a higher trust level associated with recognizable area codes.
Use local phone numbers in your pay-per-call lead gen campaigns
Local customers often look for an instant response from a business. For instance, someone searching for a “car repair near me” is likely facing an urgent issue. If the potential lead needs to fix their car, they are most likely to want to book a mechanic within the next few hours or days.
Likewise, it might be wise to concentrate only on one specific area. For instance, if you are promoting a solar business in Florida and Iowa, it might be better to create two separate affiliate campaigns rather than mix them up.
Promotion-wise, you can differentiate your local advertisers by emphasizing specific knowledge and personalized service they provide that nationwide businesses lack.
Monetize Your Traffic with Profitise
Profitise is a leading insurance and solar affiliate network for affiliates who are selling quality web leads and phone calls. With hundreds of businesses already joined and even more to come, Profitise is the go-to place to monetize your traffic.
With Profitise, you get:
- Embeddable JavaScript forms to generate qualified insurance and solar leads
- Large lead market to sell your traffic instantly
- High price for your web and call leads
- Free assistance from your affiliate manager
Sell leads with Profitise as an affiliate.
Frequently Asked Questions
How much can I earn with pay-per-call lead generation?
- Home Services – $15 to around $50 per call
- Auto Insurance – $10 to around $50 per call
- Health insurance – $20 to around $50 per call
- Life Insurance – $30 to around $50 per call
- Solar energy – $20 to around $50 per call
The actual affiliate payouts depend on the industry, affiliate program, traffic source, type, quality, and multiple other factors.
Are pay-per-call lead generation services worth it?
If you’re looking to increase your revenue as an affiliate and/or lack opportunities to drive the amount of traffic you need, lead generation services might be a good choice. However, it’s all about the buy and sell price and whether the difference and conversion rates are enough for lead flipping to work.
