With half of Americans having life insurance and the biggest life insurance company, MetLife, making over $67 billion annually, it is no secret that a well-established stream of high-intent leads for life insurance can grow your business exponentially.
However, there are only three ways of harnessing life insurance leads for agents:
- Generate leads for life insurance on your own
- Use the leads provided by your insurance company
- Buy leads for life insurance from an affiliate network
Which way to go? It depends on your expertise, budget, and risk tolerance.
This review will help you make an informed and unbiased choice.
Option 1: Generating Leads For Life Insurance On Your Own
From email outreach to social media, there are a variety of free digital channels where you can acquire leads. However, the market is so saturated that you can barely beat the competition on your own, especially with a limited budget.
Unless you are an established insurance agent, you must go the extra mile to win your first leads. Only in a while – and only if you know how to turn leads into paying customers – may you settle down with a well-established lead funnel.
Let’s keep it real, though.
With hundreds and thousands of life insurance agents fighting for the spotlight, an aspiring agent has little to no chance. A much more realistic way to increase your bottom line would be to work your insurance company’s leads or buy leads for life insurance from an affiliate network.
Option 2: Working Your Insurance Company’s Leads
If you’re working for an insurance company, you must have access to its flow of leads. Converting such leads could be your safest bet if not for the two obstacles:
- Most companies overpromise and underperform when it comes to insurance leads. Allegedly exclusive leads turn out to be shared, duplicated, or irrelevant.
- You have to pay a commission, which lowers your earning potential and requires closing more deals to reach the expected income level.
That said, using your company’s insurance leads can still be viable since you don’t have to pay upfront, risk your own money, and compete with the titans of the life insurance market.
But then again, there’s no guarantee that these leads will meet your expectations. Even though your company is interested in closing sales – possibly even putting pressure on you – you may occasionally face non-exclusive, hard-to-convert leads.
Option 3: Buying Leads For Life Insurance Online
If you are unhappy with the quality of your life insurance leads for agents, you can always switch to an affiliate network like Profitise:
- Profitise connects lead sellers (affiliates and publishers) and buyers (advertisers), all registered in our system. For every affiliate or publisher selling life insurance leads, there’s always an advertiser willing to buy them. As simple as that.
In addition to establishing a lead market, we provide around-the-clock support from professional affiliate managers.
The Advantages of Buying Leads For Life Insurance Online with Profitise
With quite a few companies offering life insurance leads for agents, Profitise stands on top of the game primarily because of the quality of the leads we offer. We can vouch for the quality of our leads, but that’s not all.
Among other advantages, our life insurance leads are:
- Qualified. You don’t have to spend time on qualifying leads, as we separate the wheat from the chaff for you.
- Exclusive. Unlike insurance companies, which may repurpose their leads, we do not resell leads. Every customer is only given once to one advertiser.
- Purchase-prone. From suspects to prospects to qualified leads, we help our affiliates nurture their leads so they can sell motivated would-be customers.
The Risks of Buying Leads For Life Insurance And How Profitise Mitigates Them
It would not be fair to claim that buying leads for life insurance online is a zero-risk endeavor. No affiliate network in the world can guarantee a 100% conversion, but we do pursue this ambitious goal.
However, we cannot control the lead’s desire to purchase life insurance. Not only is life insurance expensive – and the older you get, the more expensive it becomes – but it also deals with a prospect’s health, which altogether results in some leads providing false information about their age and social status.
But then again, we do everything possible so our advertisers get what they desire, discarding low-intent leads in favor of the hottest web and call leads.
Buy Insurance and Solar Leads with Profitise
The Profitise affiliate network might become your best place to buy insurance and solar leads or – if you’re an advertiser – purchase high-intent leads for your business.
Here’s what Profitise offers:
- Buying insurance and solar leads at the best price
- Connecting to the biggest pool of insurance and solar affiliates
- Around-the-clock support from an affiliate manager
Sign up as an affiliate or advertiser to start selling or buying leads with Profitise. For questions, contact us at info@profitise.com or call 888-400-4868.
Frequently Asked Questions
What are life insurance leads?
Life insurance leads are people who have expressed a certain interest in buying a life insurance policy from a specific life insurance company. For example, a life insurance lead is someone who has filled out a form, asked for a quote, made a phone call, or done any other action that signifies their purchase interest.
How do I get life insurance leads?
You can get free life insurance leads by running organic lead generation campaigns – creating content on your website and blog, promoting on social media, running a referral program, etc. – with paid advertising campaigns, or you can buy life insurance leads from affiliate networks.
How much are life insurance leads?
Life insurance leads typically cost a few dozen dollars, but the exact price depends on the type, quality, exclusivity, intent, and freshness of the lead. Aged leads are the cheapest, while live transfer phone calls are the most expensive type of life insurance leads.
Where do I buy life insurance leads?
You can buy or sell life insurance leads with Profitise. We unite thousands of affiliates and hundreds of advertisers so anyone can get the leads they want or the commission they deserve. As an affiliate, you also get an embeddable lead generation form that you can put on your website.
Who has the best life insurance leads?
Profitise provides life insurance leads of the highest quality. As an advertiser, you can cherry-pick the life insurance leads you’d like to buy; as an affiliate, you can get a fair price for your leads, with the price per lead increasing proportionally to the quality of your leads.
