Solar energy is as environmentally friendly as it is profitable, with top solar lead generation companies making millions from the ever-growing demand for solar panels. Whether you buy or sell solar leads, well-thought-out solar lead gen strategies can grow your bottom line and market reach exponentially.
Now, the question is: how do you find solar leads and convert them into paying customers?
Below is your ultimate guide on solar leads’ acquisition from organic and paid traffic sources.
Solar leads are potential customers interested in buying solar panels for their homes or business premises. These leads can be produced through online marketing, referrals, events, direct outreach, and any existing lead acquisition strategy.
Solar lead generation is important for several reasons:
|Organic Leads||Organic solar leads generation focuses on your own marketing efforts – SEO, SMM, email marketing, etc. Organic solar leads are usually of high quality, but you must know how to convert them all the same, having a conversion instrument on your webpage.|
|Paid Leads||Paid solar leads are the ones you have bought from third-party providers, mostly solar lead companies or markets. Paid leads may be exclusive or shared, reflected in their price. It’s important to note that exclusive leads are not necessarily more profitable than shared leads, as it depends on their price and conversion rate.|
|Referral Leads||Referral solar leads come from trusted sources that have had a positive experience with your business, like your existing customers and partners. However, referral leads for solar are not equal, with the difference being the marketing approach taken by the referrer.|
|Aged Data Leads||Aged data leads are stale solar leads accumulated over time, which have never been pursued or transformed. Old data might be a low-cost and easy method of reawakening leads for solar panels, but it can equally be obsolete and unresponsive. Some aged leads could have changed their contacts, interests, or requirements.|
|Residential Leads||Residential solar leads are among the most profitable segments of the solar market because they are searching for ways to cut down their electric bills or reduce their carbon footprint. You can capitalize on residential solar leads by designing superior pricing policies and addressing their unique needs, desires, and goals.|
Organic solar lead generation is acquiring leads through your marketing undertakings without paying for advertising or buying solar leads from third-party contractors. Through organic solar lead generation, you win your target audience, build a brand, control the quality of your leads, and convert them eventually.
Below are the 5 best ways to generate solar leads organically:
Search engine optimization (SEO) helps your site become more visible and engaging to search engines like Google. SEO-optimizing your website includes planning the right keywords for your target audience, creating helpful content, and working on technical parameters like website loading speed, meta tags, backlinks, etc.
Content marketing is about creating and distributing meaningful content to your target solar panel leads. Through content marketing, you can develop organic solar leads and establish yourself as an expert solar leads company. Successful content marketing requires you to analyze your audience and determine the form of your content and the right posting timing.
Social media marketing takes advantage of Facebook, Instagram, Twitter, or LinkedIn, where you reach out to possible solar panel leads and try to engage them.
To excel in social media marketing, you have to develop a beautiful and consistent profile, post relevant content that holds people’s interest, use the right hashtags and keywords, leverage niche groups with possible solar leads, and more.
Email marketing is mostly about communicating with people who have opted in to receive your emails. You may use email marketing to generate solar leads, walk them through the sales funnel, and even convert them on the spot with AMP emails.
Referral marketing is incentivizing customers and partners to spread the word about your brand through their networks in exchange for a bonus or monetary reward. By using the trust and credibility of your referrers and rewarding them for their loyalty, you can effectively use referral marketing for solar lead generation.
Here are some tips to help you choose the best solar lead generation company for your needs:
Buying solar leads allows you to enlarge your list of solar sales leads and expand your solar leads company. You can select multiple types of solar leads, including shared and exclusive leads, based on your affordability and objectives.
For the most part, managing solar leads means tracking and analyzing their behavior at every touchpoint — pages visited, filled forms, opened emails, made calls, solar appointments, and more. Most, if not all, solar leads companies automate their lead generation routines as much as they can with lead gen software.
Lead management software automates the collection of qualified solar leads, assigns the best solar leads to the right sales rep, and sends follow-ups if needed. Likewise, it can provide insights into your solar lead gen performance, like the number of solar leads generated, conversion rate, cost per lead, and ROI.
Source: ERP & CRM Software
Solar lead management software can automate the following processes:
There are plenty of lead acquisition strategies, but sometimes, the path of least resistance is the best one. Buying or selling solar leads in a cutting-edge lead market like Profitise might be the best marketing strategy for advertisers and publishers alike.
Upon joining Profitise, you
High-quality solar leads can range from $25 to $300 per lead depending on parameters such as purchase intent, exclusivity, niche, location, and the number of leads available for sale.
You can sell solar leads through a direct partnership with an advertiser or by enrolling in an affiliate network like Profitise. With Profitise, you get access to hundreds of advertisers and thus can choose the best customer for your qualified solar leads.
To get free solar leads, leverage your earned media: website, blog, and social media. Likewise, you can launch a referral program to incentivize existing customers to refer new solar customers in exchange for a bonus of monetary compensation.
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