Not too much has changed since the tax penalty for being uninsured was eliminated in January 2019. At the time, it wasn’t hard to imagine that more and more Americans would give up health insurance to save on the premium, but that turned out not to be the case.
With the share of uninsured Americans dropping over the last three years, more and more choose to have health insurance rather than not to have it, and with good reason: ever-growing health expenditures. At a time when one major illness or injury can turn your world upside down, it’s best to be insured.
At the same time, the four-trillion-dollar industry is a goldmine for those selling services and leads for health insurance. Private healthcare enjoys tremendous demand, with thousands of prospects getting into strategically designed sales funnels daily. And you can succeed there, too.
Want to tap into the stream of health insurance web leads? Then explore and harness these five lead generation channels:
- Emails
- Your website
- SEO
- Social media
- Profitise’s affiliate network
1. Emails
As old as the Internet itself, email marketing has never gone out of fashion since the first email was sent in the 1970s. Expected to generate over $10 billion in revenues in 2023, email marketing results in a staggering stream of potential leads you should try and tap into.
Here’s how you can capture more leads for health insurance with your email campaign:
- Personalize. Transactional emails – the ones personalized for your health insurance prospects – are up to ten times more effective than generic ones. Tailor-made emails are just on the next level of conversion.
- Please customers with treats and giveaways. One of the simplest tricks to attract the best health insurance leads is to send birthday and holiday emails with lucrative offers. You can also say that you forgot something important so that the prospect is enticed to open the email. Strive to make the prospect feel prioritized by leveraging every bit of personal information you have.
- Focus on mobile. In 2021, mobile devices accounted for 54.4% of the overall global website traffic, and it’s pretty clear where this trend goes. Make sure your emails – especially those with pictures, infographics, and other visuals – are as readable on mobile screens as they are on desktops.
- Brand your emails. Visual consistency is extremely important for a coherent brand identity, which in turn grants higher engagement and more health insurance leads for agents. Make sure your email branding matches your other marketing channels.
Be consistent. To build a trustful relationship with your prospects, be consistent with everything you do, including emails. Develop a schedule and stick to it so that your customers will know when to expect upcoming emails.
Email marketing in health insurance may be tough when you’re on your own. But you don’t have to be alone. We will provide you with creative materials and ideas that you can use in your emails to get the best health insurance leads and a higher ROI.
Interested? Then fill out the affiliate registration form.
2. Your Website
Your website should be a magnet for leads. Here’s how you can do it:
- Put quality over quantity. Unlike leads buyers – who are mostly interested in cheap health insurance leads – you want to sell your leads at a high price, don’t you? If so, then focus on the quality of your content. Bring your expertise to the table and provide your readers with value. The more in-depth, detailed, and narrow-focused your content is, the more health insurance web leads you can attract.
- Diversify and entertain. Health insurance is dull, which means you have to go the extra mile to captivate your audience. Reinforce your website with galleries, slideshows, quote cards, infographics, charts, memes, gifs, videos, and visual tours. Add interactive content – live chats, surveys, quizzes, etc. – and a health insurance price calculator.
- Use CTAs wisely. Not only should you make your CTAs clear and visible, but you should also offer extra value to persuade users to proceed with your offer. The value proposition may include marketing insights, discounts, or anything else you deem valuable to communicate to the target audience.
A rule of thumb would be to put yourself in your clients’ shoes and try to understand what they value and prioritize. To generate more health insurance leads for agents, promote the best content you have.
3. SEO
With Google dominating the global search engine market, sprucing up your website for Google’s crawlers is paramount.
Here’s how you can leverage your SEO potential:
- Research transactional keywords. Remember transactional emails? Transactional keywords work in a similar way, directing the user towards a purchase. Ranging from research-oriented (‘pros,’ ‘cons,’ ‘how to,’ etc.) to purchase-oriented (‘buy,’ ‘cheap,’ etc.), transactional keywords should be at the core of your content strategy.
The greater the transactionality of the keyword, the more important it is. That said, high-transaction keywords are also the most competitive ones.
- Satisfy your users’ search intent. The better you satisfy the users’ search intent – addressing their questions and needs – the more trustful you are according to Google’s search algorithm. To be helpful, you have to:
- Perfectly understand your target buyers.
- Correctly interpret the keywords.
Put it all together. Your SEO analytics will allow you to develop a content plan that incorporates titles, SEO descriptions, keywords, goals, and sub-goals for every piece of content you are going to produce.
5 Most Effective Marketing Channels To Generate Health Insurance Web Leads
In a nutshell, the SEO aspect of health insurance web leads generation boils down to creating unique and insightful content based on properly researched keywords.
To get some extra value, you can also try a paid search feature. Paid search results are displayed above organic search results, which makes them more visible. However, marked as ‘ad,’ such websites are often resisted by many.
4. Social Media
About 82% of Americans have at least one social media profile – and the rate is growing by about 2% a year – including young insurance agents, who prefer LinkedIn (73.4%), Facebook (69.4%), and Twitter (24.6%). With health insurance leads for agents at stake, you cannot ignore the overwhelming popularity of social media.
Here’s how you can get the most out of your social media presence:
- Create a business page. Most, if not all, social media networks will allow you to create a business profile incorporating slightly different features than a regular non-business profile. All in all, though, handling your social media profile is no harder than running your website. Follow the tone of your brand, prioritize quality over quantity, and be consistent. That’s all it takes.
- Cater to the needs of your prospects. Aside from the detailed explanation of your services – which is an absolute must – make sure to provide users with interactivity. Stay connected with your customers, keep them up to date, and engage them in conversations, discussions, and debates. The more interactions you can generate, the better.
- Take advantage of paid social ads. From images to videos to carousels to slideshows displayed as paid ads, you can reach your target audience in a variety of ways and with almost no commitment. There is no minimum price for paid social ads, so you can stop the campaign anytime you want.
Even if you were born during a time when knocking on doors was the primary lead generation tool, don’t give up on social media as it can help you generate tons of aged health insurance leads.
This trend isn’t going anywhere anytime soon.
Maximize Your Lead Sales with Profitise
Profitise is an affiliate network that offers one of the highest prices for insurance and solar web leads and phone calls. As an affiliate, you can sell your traffic quickly and generate more of it with customizable lead generation forms.
Here’s why Profitise is a go-to choice for insurance and solar affiliates:
- The biggest pool of insurance and solar advertisers to sell your leads
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- Around-the-clock support from an affiliate manager
- Free lead generation forms that can be embedded on a website in a few clicks
Join Profitise as an affiliate to grow your bottom line.
