With 128.45 million households in the United States and the average premium for homeowners insurance reaching $1,200, it is crystal clear that the home insurance market is a goldmine for anyone able to leverage it wisely.
Owning a house still rhymes with the ‘American dream,’ which means billions and trillions of dollars are to be made in homeowners insurance in the years to come – just like it has always been. The recovering homeownership rate proves that as well.
Is There Any Room Left For You In The Home Insurance Affiliate Market?
The U.S. homeowners insurance market does have its behemoths – State Farm, Allstate Corporation, USAA Insurance Group, Liberty Mutual, and Farmers Insurance Group of Companies together occupy almost 50% of the market – but that doesn’t mean you cannot make money by leveraging your online presence. That is, by joining a profitable homeowners insurance affiliate program.
As an affiliate, you don’t have to compete with insurance whales. On the contrary, you can advertise their products on your website and get a fair chunk of money for every customer that’s driven to the vendor. Sounds like a dream, huh?
Well, it does. It’s just that sheer enthusiasm won’t be enough to beat the competition on this complex and heterogenous battleground. But we’re here for you. The lines below will help you develop the right mindset and grow as an affiliate.
Why Become A Home Insurance Affiliate?
Here are some juicy statistics:
- The number of searches for ‘affiliate marketing’ has doubled since 2015.
- Over 35% of online shoppers buy products through affiliates.
- Every four in five customers use Google before making a purchase decision.
- Every three in four publishers generate income through affiliate marketing.
Men lie, women line, numbers don’t lie: affiliate marketing is on the rise – to say the least – and is embraced by traffic sellers and buyers, who tend to establish a win-win relationship directly or, more frequently, through a credible mediator like Profitise.
But we’re getting ahead of ourselves. Let’s start with a bird’s-eyes view of how affiliate marketing works:
- To increase sales, Company A – the traffic buyer, the vendor, etc. – partners with Company B that places ads on their website, thereby making users purchase Company A’s products. That’s it. Both Company A and Company B are better off in the end. Company A increases its sales; Company B gets the commission from each sale, click, or other action as per the agreement.
How To Become A Home Insurance Affiliate?
Launching a home insurance affiliate program requires many things, but relevant content is its driving factor. Whether you sell home security systems or give advice on buying top-notch real estate, it doesn’t matter as long as it matches home insurance.
Here are some advantages to becoming an affiliate in the homeowners insurance niche:
- No formal education required: You need nothing but knowledge of the insurance industry and affiliate marketing. Diplomas and formalities alike won’t do the job – hands-on experience is paramount.
- No heavy time investment required: Not only do you choose your working hours and workload, but you can also acquire a streamlined source of passive income provided you take advantage of automated lead-generating solutions like those at Profitise.
- No heavy monetary investment needed: You already have valuable content, don’t you? If so, you don’t have to invest a dime into your affiliate campaign – just continue creating excellent content and sprinkle ads here and there.
- Unlimited potential. You don’t sell your time, so the sky’s the limit. Top-tier affiliates make thousands of dollars a day without breaking a sweat, and you can earn just as much.
How To Generate More Income As A Home Insurance Affiliate?
Let’s assume you’ve already launched your affiliate marketing campaign. Both the algorithms and word of mouth are working for you round-the-clock. Leads are piling up, and there’s nothing to worry about.
Is this the end of the journey? By any stretch of the imagination, it’s not.
In a high-tech field like home insurance marketing, there’s always room for improvement, which arises from both the unstoppable development of technologies – for example, we at Profitise constantly improve so that our customers can generate even more leads and sales with as little effort as possible.
Make It Count: Prioritize Your Affiliate Program
Chances are, your affiliate program is not the only business endeavor you’ve undertaken. But to succeed, you have to take it seriously, especially when choosing between generalist and narrow-focused affiliate networks.
All-encompassing, one-size-fits-all networks may offer slightly higher commissions and even some added marketing tools, but they hardly have the deep expertise you’ll need to guide you through selling more leads. On the other hand, narrow-focus affiliate networks like Profitise are run by experts with tons of experience in the niche they are focused on. Among many other things, you’ll get access to Javascript lead generation forms that make it easy to capture the leads you need and qualify them on the fly.
Fine-Tune Your Marketing Channels
Depending on your expertise, you may place ads on your website, blog, newsletter, reviews, interviews, videos, and other types of content you produce.
However, not all marketing channels are equally effective.
For example, overwhelming your customers with ads won’t do the job. On the contrary, it may have a long-lasting negative effect on consumers falling out of interest in your offerings.
- Almost 75% of users think there are too many ads, including the overwhelming amount of ads for the same product.
- Nearly half the users – and even more adults – find the ads irrelevant to their needs.
To avoid becoming a part of the above statistics, give people value. Satisfied users are much more likely to click on ads as they appreciate the content you serve them. Conversely, those dissatisfied with your content and annoying ads will likely leave your website for good.
Depending on the affiliate network, there are several monetization models you can choose:
- Pay Per Click (PPC)
- Payer Per Impression (PPI)
- Pay Per Lead (PPL)
- Pay Per Sale (PPS)
All of the above models are competitive, and it’s up to you to choose the one that will be most beneficial for your campaign. However, don’t forget that the quality of your affiliate network affects your profits and your company’s long-term reputation.
Maximize Your Lead Sales with Profitise
Profitise is an affiliate network that offers one of the highest prices for insurance and solar web leads and phone calls. As an affiliate, you can sell your traffic quickly and generate more of it with customizable lead generation forms.
Here’s why Profitise is a go-to choice for insurance and solar affiliates:
- The biggest pool of insurance and solar advertisers to sell your leads
- The highest price per insurance and solar leads
- Around-the-clock support from an affiliate manager
- Free lead generation forms that can be embedded on a website in a few clicks
Join Profitise as an affiliate to grow your bottom line.
Frequently Asked Questions
How can I make money as a home insurance affiliate?
To make money as a home insurance affiliate, you need to create quality content for your audience and then organically promote the advertiser’s product within this content. As long as the product you promote truly adds value, there’s a good chance some readers will want to buy it and use your affiliate links.
How much can I earn by selling home insurance leads?
You can make a few dozen dollars per at and sometimes over $50 per lead as a home insurance affiliate, with no cap on the total earnings. With Profitise, you get embeddable lead generation forms that you can put on your website to generate and qualify leads with no effort.
Can I generate passive income in home insurance?
You can generate passive income in home insurance with organic lead generation strategies. For example, SEO-optimized blogs can generate home insurance leads months and even years after posting, especially if these are evergreen blogs.
