Best Tools for Insurance and Solar Affiliate Marketers

With annual insurance premiums approaching $1.5 trillion, the U.S. insurance market is a pot of gold for affiliates and advertisers who can acquire and convert customers at scale. The same is true for the solar market, which is expected to quadruple to 16.8 million households by 2032.

However, affiliates and advertisers cannot run campaigns manually. To maximize your potential in insurance and solar, you need a martech stack that includes the right affiliate marketing tools for organic and paid traffic acquisition.

Best Tools for Insurance and Solar Affiliate Marketers

Source: GIPHY

Make no mistake—manual affiliate marketing is doomed. So, it’s a great time to upgrade your toolkit with affiliate marketing tools that help you know your customers better, walk them down the conversion path, and maximize their lifetime value.

For those willing to save time, here are your top affiliate marketing tools:

Ad Intelligence Tools Amazon Web Services (AWS), Similarweb, SensorTower, AppTweak, Adwisely, and Poltio
Web Design Tools Adobe, Figma, WordPress, Canva, and Shopify
Content Marketing Tools Adobe, Canva, HubSpot, SEMrush, and Grammarly
SEO Tools Google Search, SEMrush, Screaming Frog, Google Analytics, and Ahrefs
Landing Page Builders Wix, GetResponse, ConvertKit, MailChimp, and HubSpot
Referral Marketing Software Buyapowa, ReferralCandy, ReferralRock, Affise, and Scaleo
Web Analytics Tools Chartbeat, Google Marketing Platform, Matomo, Hotjar, Crazy Egg, and Open Web Analytics

Want affiliate marketing software for free? Here is your ultimate list of free affiliate tools.

For those willing to dig deeper, read on for insights on these tools.

The Best Ad Intelligence Tools for Insurance and Solar Affiliate Marketers

If you drive traffic using paid advertising – for example, social media ads – you surely need ad intelligence tools to decipher your paid traffic, track competitors, and increase the number and value of your solar and insurance leads.

Here’s what ad intelligence software can do:

Ad Performance Assessment Ad intelligence software helps you understand which ads drive traffic, allowing you to focus on the most profitable campaigns and eliminate unprofitable ones.
Competitor Analysis Ad intelligence platforms help research the market so you know their ads and audiences and how to outperform them.
Personalization Ad intelligence solutions provide insights into clicks and how the customer journey continues after, helping display the right ads to the right users.

Ad intelligence software is even more valuable as traffic increases and the need for marketing automation grows, or if you run several affiliate programs at the same time.

Amazon Web Services (AWS) – Advertising Intelligence Tool for Insurance and Solar

Amazon Web Services Homepage, a website that provides ad intelligence solutions

Amazon Web Services (AWS) is a cloud infrastructure platform that provides ad intelligence solutions across six areas:

  • Ad-supported monetization
  • Customer 360 and digital customer experience
  • Privacy-enhanced data collaboration
  • Next-generation intelligence and measurement
  • Creative generation and campaign optimization
  • Ad platforms

The comprehensive toolkit allows you to synergize ad campaigns and marketing channels, coordinate your marketing and sales department, and simulate outcomes with AI.

Here’s the full list of ad intelligence tools for insurance and solar affiliate marketers.

The Best Web Design Tools for Insurance and Solar Affiliate Marketers

As a central element in the customer journey, your website must be easy to navigate, trustworthy, and display expertise – all achievable with web design tools like Adobe or Canva.

The two types of online web design tools for affiliate marketers are:

  • Website builders: Using a website builder, you can create an affiliate website for insurance or solar in seconds and quickly customize it for your audience. Most website builders offer free templates, so you don’t have to invest a dime into it.
  • Graphic design tools: With tools like Adobe Photoshop, Adobe Illustrator, or Canva, you can create logos, images, promo materials, and graphics that captivate readers and imprint your brand in their minds.


Wix homepage, a website building and graphic design platform

Wix is a powerful website builder and graphic design platform that allows you to drag and drop an affiliate website in minutes and customize it for insurance or solar. You can design a website using over 900 free templates, customize it using inbuilt AI, and drive traffic through email marketing, SMM, and SEO.

Coding knowledge is not required – just use their AI or drag-and-drop website builder.

  1. Choose your website template and customize its layout, fonts, and color.
  2. Register a domain name.
  3. Your website is up and running.

Multi-cloud hosting ensures 99.9% availability, even during traffic spikes.

Here’s the full list of web design tools for insurance and solar affiliate marketers.

The Best Content Marketing Tools for Insurance and Solar Affiliate Marketers

No matter what you promote as an affiliate, you need quality, relevant, and timely delivered content that communicates your unique selling proposition: why the product or service in question is superior to any other product of the kind and how it can benefit the buyer.

Here are the content marketing management tools you need as an insurance or solar affiliate:

Writing Assistants From Grammarly to ChatGPT, writing assistants can help you create content quicker and with fewer mistakes. In fact, 53% of marketers already use writing assistants for minor edits before publishing, 39% make major edits, and 5% rework the content altogether.
Plagiarism and AI Checkers AI-generated content doesn’t bode well with search engines, so you need AI checkers to ensure your content is not perceived as AI-generated content.

Again, even though Google rewards “high-quality content, however it is produced,” producing AI content is a risky strategy.

Content Distribution Tools Content distribution tools like Taboola or Outbrain allow you to promote your content on high-traffic websites and schedule posts across various media.
SMM Tools SMM software like Hootsuite, Buffer, or SocialBee helps coordinate your online presence across social media platforms and provides analytics insights.
Email Marketing Tools Email marketing software helps send the right email to the right recipient at the right time. With platforms like MailChimp, you can create user-friendly emails and schedule your outreach for maximum engagement.

The best days for sending emails are Thursday and Tuesday; the best hours are 8-9 a.m.

As for the best content to create as an affiliate or insurance marketer, a safe choice would be to focus on the five most successful types of content: videos, articles, success stories, blog posts, and case studies.

Statistics on the 10 most popular forms on content worldwide

Source: Statista

Trello – Content Marketing Tool for Insurance and Solar

Trello homepage, a content marketing automation platform

Trello is a project management and content marketing automation tool with features like boards, lists, cards, labels, tags, and more. Likewise, it provides content creation templates for SMM and email marketing so you can coordinate different channels and touchpoints within one comprehensive content marketing strategy.

Trello also provides an editorial calendar, go-to-market campaign templates, and email workflows so you can manage your content marketing from top to bottom while speeding up routines and keeping you in charge of key decisions.

Here’s the full list of content marketing tools for insurance and solar affiliate marketers.

The Best SEO Tools for Insurance and Solar Affiliate Marketers

Hitting the top of SERPs – the higher, the better, as most users only pay attention to the first search screen – is one of the major goals for organic lead generation. No matter how brilliant your blogs are, they can only drive traffic if users discover them first.

SEO ranking tools can help optimize content for marketable search queries and even cover all profitable search intents in your niche.

However, not all keywords are good for SEO.

Consider this example:

SEO statistics on the "Auto Insurance" keyword

“Auto insurance” is too competitive for everyone but the biggest affiliates – chances are you will not be able to hit the top of SERPs with it. This is why SEO requires a strategic vision – you need to choose the keywords for which you can realistically rank.

One way to do it is through Ahrefs. You can choose your main keyword – for example, “auto insurance” – set the maximum keyword difficulty of 10, and set the commercial tone by including words like “best” in the search.

Here you go:

Advanced SEO statistics on the "auto insurance" keyword

This way, you can get tons of commercial keywords to rank for: “best commercial auto insurance,” “best auto insurance for military,” and state-focused keywords like “best auto insurance in Virginia.” Next, you can choose the best keyword by considering their search volume (GSV) and cost per click (CPC).

Moz – SEO Tool for Insurance and Solar Affiliate Marketing

Moz homepage, a suite of SEO tools

Moz is a complete SEO toolkit that unites SEO audit tools, SEO tracking tools, SEO reporting tools, and other SEO tools for content marketing. Among other features, there’s Moz Local for local rankings.

You can get strategic SEO insights and real-time information with the MozBar browser extension that displays Domain Authority and Page Authority for the website you visit. Likewise, you can integrate Moz with Google Analytics and other SEO platforms.

Here’s the full list of SEO tools for insurance and solar affiliate marketers.

The Best Landing Page Builders for Insurance and Solar Affiliate Marketers

Did you know landing pages convert over 7% of users, which is two to three times more than websites convert on average? With the right landing page website builder, you can drag and drop a landing page in minutes and customize it to convert specific audiences.

That said, not all online landing page builders enable full customization, so it’s crucial to choose one that allows you to design a resonating webpage. Branding consistency, color palette, and CTA placement are among the major factors to pay attention to.

Leadpages – a Landing Page Builder for Insurance and Solar

Leadpages, a drag-and-drop landing page builder

Leadpages is a lead generation platform and drag-and-drop landing page builder that creates customized landing pages in seconds. The process is the same as website design: you choose a template and customize it to your needs and wants.

Leadpages integrates with lead management and CRM tools like Salesforce, MailChimp, HubSpot, and more. Also, you can create checkout pages and forms.

Here’s the full list of landing page builders for insurance and solar affiliate marketers.

The Best Referral Marketing Software for Insurance and Solar Affiliate Marketers

Referral and affiliate marketing synergize perfectly, allowing you to increase your client base exponentially. However, the bigger your referral network, the more complex it is to attribute conversions unless your referral software tackles the issue.

Here’s how referral software can help maximize referral income:

  • Tracking and attribution: Referral marketing isn’t much different from affiliate marketing: you must unmistakably attribute conversions, pay revenues to referrers, and incentivize referrals. Top referral software can both track links and issue payouts.
  • Tiered commission: Increasing rewards to larger affiliates can foster loyalty and motivate them to stay with you longer. Advanced referral automation software can calculate and issue rewards individually to every referrer.
  • Journey insights and analytics: Referral software can unlock valuable referral insights – for example, demographics and the traffic source – so you can customize the next step based on who they are and where they came from.

The best referral marketing software will cover your referral marketing and integrate with your CRM, lead management, or eCommerce platform.

Buyapowa – Referral Marketing Platform for Insurance and Solar

Buyapowa homepage, a referral marketing platform

Buyapowa is a referral software platform that allows you to onboard, track, and reward referrers and referrals, promote your referral program, and verify transactions.

    ➔To set up your referral program, you have to decide where referrers can access the program – your website page, application, branded microsite, dedicated account area, etc. – and where the referrals land after clicking on a referral link (your website page or branded microsite). Both are done by embedding this JavaScript.

All Buyapowa components can be customized to match your branding. All referral links and emails sent with Buyapowa’s software are on your domain.

Here’s the full list of referral marketing software for insurance and solar affiliate marketers.

The Best Web Analytics Tools for Insurance and Solar Affiliate Marketers

It’s crucial to understand how users act on your website, what elements they engage with, how they fill out forms, and what hinders conversions. Web analytics tools can handle all these tasks, identifying where your most profitable traffic is coming from, who they are, and how they move from one touchpoint to another.

Top web analytics tools can visualize user behavior with heat mapping and simulate campaigns without risk. Next, you can bring the most successful scenarios to life while safeguarding yourself from potentially unprofitable decisions.

Chartbeat – Web Analytics Software for Insurance and Solar

Chartbeat homepage, a web analytics solution

Chartbeat is a content intelligence platform for affiliates that unlocks valuable real-time and historical insights across desktop, mobile, and social platforms. The software suite includes on-page optimization tools, headline testing tools, reporting, and more to optimize your content, grow a loyal audience, and enhance marketing strategies.

  • Content optimization: Chartbeat allows you to evaluate the performance of homepage articles, how users scroll down the webpages, and how stories perform in terms of traffic (CRT rates, post-click engagement, trend notifications). Likewise, you can test headlines and images to identify top performers. All received data can be grouped by user status, type of traffic, user visiting frequency, and other parameters.
  • Growing a loyal audience: Chartbeat helps you suggest relevant content by analyzing the reader’s metadata and tracking engagement with this content. You can also track conversions like registrations, sign-ups, subscriptions, and more, choosing from several attribution models to better understand the customer journey.
  • Improving content marketing strategies: You can compare content KPIs and trends over time, filtering data by authors, section, date, and more. For videos, you can evaluate engagement, ad drop-off, play rate, and other parameters.

Chartbeat is one of the best tools for dissecting on-site and content performance. By analyzing your audience’s behavior in detail, you can appeal to their values, effectively influence their behavior, and ultimately grow conversions.

Here’s the full list of web analytics tools for insurance and solar affiliate marketers.

What Is an Affiliate Marketing Technology Stack?

With affiliate marketing growing at breakneck speed, especially in the booming insurance and solar industries, it’s vital to process referrals quickly and know who they are and what they want. For this, affiliate marketers use technology stacks – tools that cover their campaigns from start to finish while automating many routines and ensuring unparalleled accuracy.

Imagine you’re an affiliate advertising uninsured motorist coverage.

Here’s how a marketing tech stack can help you drive more insurance seekers:

Competitor Research For paid traffic, you can use affiliate marketing research tools like Similarweb to analyze competitors and understand your traffic sources and engagement metrics.

For organic traffic, you can use SEO tools like Ahrefs to identify high-volume, low-competition keywords for your content.

Content Creation With content generation tools like ChatGPT and AI plagiarism checkers like Grammarly, you can create engaging content for drivers searching for your type of coverage. The same tools can guarantee this content is unique and SEO-driven.
Content Promotion You can use landing page builders and web analytics tools to ensure your leads land on the conversion-ready webpage, and you can track engagement.
Fostering Loyalty With referral marketing software like Chartbeat, you can promote your referral program while incentivizing larger referrers.

Affiliate marketing tools can help you on all fronts so you can run your campaigns more effectively without spending time on routines that can be automated. As a result, you will have more energy for strategic decisions and tasks that still require manual touch.

No less importantly, affiliate marketing tools will help you expand into adjacent niches, diversify partners, establish personal relationships with advertisers, control the outcomes of your campaigns, and more.

Statistics on the major affiliate marketing strengths according to affiliate marketers

Source: Statista

Do You Need Affiliate Marketing Tools?

No one does affiliate marketing manually anymore. If you want to survive and thrive in the ever-growing affiliate market, you surely need a tech stack that unites all the necessary affiliate marketing tools.

Here are some categories of affiliate marketing tools you might need for various goals:

Organic Traffic Acquisition SEO tools and content marketing tools
Paid Traffic Acquisition Ad intelligence tools and content marketing tools
Referral Marketing Referral marketing software
Conversion Optimization Web analytics tools, web design tools, landing page builders

How To Build Your Marketing Technology Stack in 3 Steps

Step 1 – Set Your Goals

Before choosing affiliate marketing tools, you must decide what campaigns to run. For example, social media marketing might not be effective if you’re targeting seniors looking for health insurance; for this audience, you might consider email outreach.

On the contrary, when promoting products to Millennials and Generation Z, you might want to double down on Instagram and TikTok ads. Every campaign requires a specific set of tools, so setting realistic goals is an important first step toward assembling your marketing toolkit.

Step 2 – Match Your Goals with Affiliate Marketing Tools

Having set your goals, you can research the best affiliate marketing tools to achieve these goals. For example, if you’re generating organic leads through writing blogs, you might need:

  • SEO tools like Ahrefs, Google Search Console, SEMrush, or Screaming Frog
  • Content marketing tools like ChatGPT and Grammarly
  • Web analytics tools like Chartbeat to analyze engagement

And so on. For different campaigns, you might need different affiliate marketing tools.

Step 3 – Select the Affiliate Marketing Tools You Need

The last step is choosing the tool and the subscription plan. On the one hand, you don’t want to overpay for the features you don’t need. On the other hand, you have to make sure the limits of your plan are enough to run your campaigns comfortably.

When in doubt, start with a free or trial version.

Get Your Best Affiliate Marketing Tools for Free at Profitise.

As an affiliate with Profitise, you get customizable creative materials, affiliate software, and around-the-clock support every step of the way. You can choose whom to sell your traffic to so your clients connect to reliable merchants.

    ➤ At Profitise, we unite hundreds of insurance and solar advertisers looking for high-intent web and call leads of various demographics. Whether you generate exclusive or shared web leads or phone calls, you can easily find the right merchant

Join Profitise as an affiliate or advertiser. For questions, contact us at or call 888-400-4868.

Frequently Asked Questions

What tools for affiliate marketing do I need?

The affiliate marketing tools you need depend on your niche, campaign objectives, how you generate traffic, and whether you are an affiliate or advertiser. If you run paid ads, you likely need ad intelligence software; for writing blogs, you may need content marketing software, plagiarism checkers, and tools like Grammarly. And so on.

If you’re an advertiser, you also need affiliate marketing tracking tools.

Are there free affiliate marketing tools?

Most affiliate marketing tools include a free version, which may or may not be enough to cover your needs. A free subscription plan is great for getting the hang of the tool you will use; however, it’s almost always worth switching to a paid plan as you grow.


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