This blog continues our series of articles on the best tools for insurance and solar affiliate marketers. Check out this complete guide for more software solutions.
Content marketing is crucial for a successful marketing strategy: 73% of B2B and 70% of B2C marketers rely on content marketing as the number one tool for generating clients. The insurance and solar niches are no exception.
Whether you connect potential clients to your sales department or sell them to advertisers, you need to drive them to action with relevant, quality, and unique content in the first place. And there are quite a few tools to help you.
We’ve analyzed the market to identify the 5 best content marketing tools for insurance and solar affiliate marketers. The winners are just below.
Semrush
Semrush is first on the list of the best content marketing tools, and for good reason. The platform offers a powerful set of online marketing tools that help specialists and businesses improve their visibility in search engines, website traffic, and overall marketing effectiveness.
Semrush provides a wide range of content promotion tools, as well as tools for SEO, market research, advertising, and social media. With Semrush, you can create SEO-driven content to acquire organic traffic at scale.
Semrush Advantages
- Creating SEO-optimized content that you can realistically rank for
- Improving content quality with the SEO writing assistant and readability checker
- Topic research and rephrasing tools that help generate content ideas faster
- Data and content marketing analytics tools to maximize your ROI
Semrush Disadvantages
- Expensive, especially for individual specialists interested in a plan with a larger set of features
- Steep learning curve
Semrush Key Features
- Keyword research to analyze search volume, competition, and ranking difficulty, including long-tail keywords
- SEO Writing Assistant to improve SEO, grammar, spelling, and punctuation
- Topic Research to find topics that interest your target audience
- Readability checker to improve the quality of content
- Rephraser to enhance uniqueness and originality and avoid plagiarism
- Social Media Poster to create and publish content on social media, including scheduling and tracking
- Brand monitoring to track online mentions and timely engage with the audience
- Site audit and content marketing performance tracking to identify content that drives traffic and leads
Free Trial
The Semrush content marketing platform offers a free trial so you can test over 55 tools for affiliate marketing and ensure it fits your needs. After the trial period, you will need to subscribe to a paid plan, which starts at $139.95 per month.
G2 rating
4.5 / 5.
Canva
Canva is one of the best online platforms for creating visual content. It is easy to use and provides free content marketing tools for content creators and small business owners.
Canva Advantages
- Intuitive drag-and-drop interface that simplifies interactions with the built-in content marketing tools
- Templates, images, fonts, and other resources to help you create social media posts, infographics, presentations, and posters
- Customer support that can assist you if you encounter any issues
- Real-time collaboration for working on content creation together
Canva Disadvantages
- Inconvenient content scheduler functionality
- Free content marketing tools are limited
Canva Key Features
- Access to a content library that contains millions of free and paid images, videos, graphic elements, and fonts
- Basic editing tools that allow you to crop, resize, and edit images
- Access to filters and effects to give your images a unique look
- Ability to create simple animations and affiliate marketing videos in Canva
- Support for PNG, JPEG, PDF, and SVG design formats
- Ability to create your own graphic elements, illustrations, and icons
- Integrations with third-party tools like Slack, Hootsuite, and Dropbox
Free trial
Canva offers a free plan that includes access to thousands of templates, images, and other resources. Alternatively, you can try Canva Pro for 30 days.
Paid plans include additional features and access to over 100 million premium photos, videos, 3,000 premium fonts, 600,000 premium templates, as well as background removal, animation setup, and more.
G2 rating
4.7 / 5.
HubSpot
HubSpot is a well-known CRM platform that combines tools for marketing, sales, and customer service. This comprehensive approach helps insurance and solar affiliate marketers attract more leads, close more deals, and grow their business.
Hubspot Advantages
- Marketing, sales, and customer service automation
- Lead generation, qualification, and conversion tools
- A/B testing of page content to choose the best option
Hubspot Disadvantages
- Steep learning curve
Hubspot Key Features
- Content marketing, optimization, and analytics tools for creating blogs, posts, landing pages, e-books, and other content to enhance your online presence
- Lead and sales tracking via HubSpot CRM
- Lead qualification to focus on the leads who are most likely to convert
Free trial
HubSpot offers a free 30-day trial of its marketing, sales, and customer service software.
G2 rating
4.4 / 5.
Adobe
Adobe is one of the most known multimedia companies that, among other products, features nearly 100 content marketing tools for creating designs, photos, graphics, videos, illustrations, PDFs, and 3Ds. Their products are used by millions of people worldwide, from professional creators to hobbyists, and it’s only natural that insurance and solar affiliate marketers can benefit from the toolkit as well.
Adobe Advantages
- Seamless integration with Slack, Trello, and Microsoft Office
- Regular updates to enhance and expand features
- 100 GB of cloud storage
- A wide range of tutorials and education resources around affiliate tools
Adobe Disadvantages
- High cost for small businesses and individual users
- Some Adobe products are quite complex to learn
Adobe Key Features
- A comprehensive set of content marketing tools: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Premiere Pro, Adobe Acrobat, Adobe Experience Cloud, etc.
- Access to thousands of fonts and stock images
- Ability to customize the workspace through interface changes, keyboard shortcuts, and more
- Compatibility with Windows, macOS, iOS, and Android
- Collaboration features allowing you to share files, leave comments, and track changes online
Free trial
Adobe offers a 7-day trial period for the full suite of content marketing tools, including Photoshop, Illustrator, and others.
G2 rating
4.6 / 5.
Grammarly
Grammarly is a great choice among free affiliate marketing apps focused on improving writing and style and eliminating errors.
The content marketing toolkit can easily be used by solar and insurance affiliate marketers to create error-free, compelling copies for their audience. Moreover, you can verify whether the content is unique and, if not, what parts might be plagiarized, intentionally or by chance.
Grammarly Advantages
- Enhances content clarity and readability by providing writing suggestions
- Identifies grammatical and spelling errors
- Saves time on editing and proofreading through autocorrection
Grammarly Disadvantages
- Errors in analyzing texts with jargon or technical terminology
- Issues with comprehensive draft analysis, which may overlook context and overall text structure, leading to missed mistakes or irrelevant corrections
Grammarly Key Features
- Grammar, spelling, and plagiarism check
- Writing recommendations for style improvement
- Assistance in determining the tone of writing
- Access to a thesaurus for finding appropriate and relevant phrases
- Support for iOS and Android
Free trial
Grammarly offers a free plan, though it has limited functionality. The free plan includes error checking, tone analysis, and AI text creation.
G2 rating
4.7 / 5.
Why Solar and Insurance Affiliate Marketers Need Content Marketing Software
Content marketing is a powerful tool for increasing brand awareness, lead generation, audience loyalty, and, eventually, sales in the ever-competitive industries of insurance and solar.
Above all, though, content marketing tools are necessary for generating organic leads through SEO, social media marketing, and other free traffic sources. For example, with Semrush, you can analyze the entire industry for the best keywords and integrate those keywords into your content or build your content around them.
No less important, you can create quality content much quicker. We’re not talking about entirely AI-generated content but rather using tools like Grammarly and ChatGPT to inspire and polish your copies. At the end of the day, it’s all about hitting the right solar or insurance leads with the right content at the right time.
Grow Your Affiliate Income with Profitise
Content marketing tools for insurance and solar marketers are great for organic lead generation and lead generation through paid advertising, but what if you need customers here and now, or you want to sell your leads as soon as possible?
In both cases, Profitise is a great choice. One of the biggest insurance and solar affiliate networks, we unite hundreds of affiliates and advertisers so they can buy and sell the leads they want at the best price while also getting help like affiliate marketing software, creative materials, and technical and marketing support.
To start buying or selling solar or insurance leads with Profitise, sign up as an affiliate or advertiser.
For questions, contact us at info@profitise.com or call 888-400-4868.
Frequently Asked Questions
Do I need design skills to create attractive content?
No. Many content marketing tools offer simple templates and drag-and-drop features that allow you to create professional content without design skills.
What affiliate program tools are available for affiliate marketers in the insurance and solar niches?
Top content tools for creating visual content include Canva and Adobe. Keyword research tools with advanced analytics include Semrush and HubSpot. One of the best content marketing apps for text improvement is Grammarly.
How is solar and insurance content creation different from other niches?
There are no principal differences in creating content for different industries and niches, but you have to take into account the nuances of the niche in question and your target audience. For example, insurance is characterized by a long and complex decision-making process, especially in the B2B segment.
