Five Creative Auto Insurance Advertising Ideas To Double Your Sales

Creativity doesn’t thrive under tight deadlines, limited resources, and a legal stranglehold, all three describing a seemingly uncreative and overly restricted insurance field. However, some advertisers still find a way to make life-changing profits, tapping into untapped revenue sources, growing their audiences, and increasing their ROI.

We have 5 creative auto insurance advertising ideas that will:

• Double your sales
• Increase your brand awareness
• Establish you as a leader in the niche

Too good to be true? Not at all. These auto insurance advertising ideas have proven effective with our advertisers, and you can employ them too, doubling your sales with no risk and barely any investment.

Go The Extra Mile With Your Content

Whether you are an auto, life, health, or home insurance business, your content is the bedrock of your success – at least as long as you generate leads yourself (you can also buy leads, which we’ll discuss in the next chapters).

Your content should be relevant, original, and well-timed. For that, do the following:

• Connect on a personal level. Get to know your audience well. Who are they? What types of cars do they prefer? What are their pain points? The more questions you ask, the easier it will be for you to spot their innermost desires. People do not want to buy insurance for the sake of buying insurance – they want to feel safe, loved, have more freedom, or feel superior to their peers. Make sure to appeal to their deepest desires and motives.
• Keep it simple. Your leads don’t want to comprehend complex terms and concepts – they want a simple and effective solution within their budget. In this regard, lingo, long sentences, and ambiguity would hamper their experience. Don’t try to show that you own the topic – of course, you do, but that’s beyond the point. Instead, make sure your leads relate to it, or at least don’t have a headache after reading your sales pitch.
• Be diverse and experiment. Build your content strategy around your unique selling point – why your product is the best for this specific customer – and constantly experiment with new types of content. Start with classic blog posts, guides, and infographics and expand to 3D tours, interviews, giveaways, quizzes, price calculators, and other engaging content.

Rework Old Ideas

You are tracking your marketing performance, aren’t you? If so, then you already know what works and what underperforms. Good. Now, you can revitalize old ideas with new approaches, techniques, and features.

Here are some auto insurance advertising ideas that you can rework:

• Add hooks to emails. Many of your auto insurance customers are businesspeople. They don’t always have time for long reads, but they may settle for a single, weekly email on the juiciest insurance news. For example, you can send ‘this week’s offer, advice, or freebie.’ On top of that, you can incorporate an email signature displaying your contact info and links to your website, social media, and business offers.
• Chat on social media. Instead of being salesy all the time, try to just solve customers’ issues and answer questions in a friendly manner. This will help you grow reliable and establish yourself as an expert in what you do.
• Publish a book on auto insurance. If you have enough expertise to write a book, do it. Amazon has very few books on insurance topics, so you can fill this gap while facing no competition. Besides, even if your book doesn’t become a bestseller, it will undoubtedly be a helpful reference that adds credibility in the eyes of your customers.

The bottom line is that you may only need minor changes to repaint the big picture.

Buy Auto Insurance Leads

Buying leads is the best strategy for agents and agencies unwilling to generate traffic independently.

When you buy auto insurance leads, you

• Get high-intent leads that are deep in the sales funnel
• Increase brand awareness, especially if you buy from several different companies
• Save money that would otherwise be spent on marketing

To maximize the conversion rate, you can buy qualified auto insurance leads who are one step away from making a purchase. They’ve already asked for a quote or at least left their contact info, so it usually takes a single persuasive conversation to convert.

What downside is there to buying auto insurance leads? You have to partner up with a reliable seller that can assure a steady stream of qualified leads at an affordable price.

Buy Live Calls

If qualified web leads bear high intent, qualified live calls are double that good, as these are people on the verge of making a purchase. They may even call you to streamline the final details before buying the product in question.

But not all live callers are unique. Some companies sell callers to several merchants at the same time, significantly decreasing the conversion chance for any particular merchant. So here you go again: choosing a reliable supplier of live calls is paramount.

Join An Affiliate Network To Get Long-Lasting Benefits

Arguably the best of all auto insurance advertising ideas is to join an affiliate network. A wisely chosen affiliate network can help you buy auto insurance leads and revitalize your auto insurance advertising campaigns quickly and at no cost.

When Choosing An Auto Insurance Affiliate Network, Choose Profitise

We have taken the best features from all other affiliate networks and made them free for our advertisers.

Upon registering as an advertiser with Profitise, you will get:

• Qualified web and live call leads at the lowest price, which will save you tons of money and spare you from searching for leads elsewhere.
• State-of-the-art lead analytics and tracking software to help you fine-tune your marketing campaigns and get the maximum of every cent invested.
• IVR systems to manage live calls, which will eliminate the pain of redistributing live calls to the right agent.
• Round-the-clock support for all your campaigns to grant you the peace of mind you deserve.

Above all else, you will get a real chance to DOUBLE your bottom line at NO EXTRA COST within only a few weeks from joining our network.

Have questions? Send us an email at info@profitise.com.