The stable growth of the insurance industry, as observed by IBISWorld, has been maintained since 2017, increasing by 0.2% annually to grow to 411,909 insurance companies in 2022 and counting.
As the demand for home and auto insurance grows, business owners are bothered with one key question: How do you sell more auto insurance, growing your bottom line exponentially?
Read on to learn how to generate more home and auto insurance leads and convert as many of them as possible.
The auto or home insurance industry has its own specifics. Let’s take a closer look at what criteria you should focus on when generating or buying insurance leads.
Demographics include gender, age, ethnicity, place of residence, education, marital status, and other personal data necessary to create an ideal customer profile (ICP).
However, finding auto or home insurance leads for agents is complicated because of the variety of possible target ICPs.
So follow a simple algorithm:
Researching the demographics will help you identify your target market, but it’s not exclusive to the task. Another important dimension of your target buyer is psychographics.
Psychographics aims to identify potential buyers’ needs, desires, goals, and interests by studying their values and lifestyles.
For example, if a potential client is married, has children, and drives a car, focus on family safety when communicating with them. If they are a homeowner, they likely need coverage for their vehicle and also home insurance.
As we can see, psychographics aids car insurance lead generation by establishing an emotional connection. The better you understand the needs and pains of your clients, the higher the chances of successfully closing a deal. In insurance sales, focusing on the psychological aspect is a powerful tool to gather high-quality leads.
When looking for home or automobile insurance leads, it is important to analyze their behavior. You need to pay attention to the following factors:
With psychological and demographic data, behavioral factors form an idea of how different customers might come into contact with you. The more you know your target audience, the more accurate your offers and marketing campaigns will be.
Defining the target audience and creating an Ideal Customer Profile (ICP) is only half the battle. To acquire insurance agent leads, it’s necessary to choose relevant advertising platforms and promotional strategies for your services.
According to Accenture, 886% of insurance company executives in Europe believe that in the digital world, customer partnerships provide a significant competitive advantage. But how do you establish trusting relationships and gather exclusive auto insurance leads?
Innovative solutions help you find new customers interested in acquiring coverage for both homes and vehicles. Let’s explore the most popular digital communication channels with potential buyers.
Setting up an effective home and auto insurance sale will be facilitated by your own website, serving multiple purposes:
Your website should be SEO-optimized with keywords, which are the requests people type in when searching for your or similar products. SEO keywords give you a glimpse of materials that can generate free home insurance leads from Google.
You can attract more auto-home insurance leads by doubling down on social media platforms like Facebook and Instagram. The main advantage of social media is that you get access to free home insurance leads who usually own a car, synergizing the two related insurance verticals.
Tip: Make it easier to find home and auto insurance leads on Facebook by taking advantage of the targeting settings. If you do it right, your account will be recommended to interested people who have previously searched for insurance offers.
You can find home and car insurance leads through online advertisements.
To develop a successful online marketing campaign, you need to find out the following:
Tip: Clarity and brevity are the keys to good online advertising. So, get straight to the heart of your offer.
Based on the research of the target audience, think about the best offer, develop a call to action, and select relevant ad platforms. Targeted ads will be shown to your target customers, driving you hot auto and home insurance leads.
Finding home or auto leads for insurance agents is also effective through traditional methods:
Consider collaborating with other companies to acquire home and auto insurance leads. For example, a partnership with car dealerships can give you access to commercial auto leads that may bring good profits to your company. Partnering with real estate agents can help you buy home insurance leads.
The easiest way to obtain exclusive home insurance leads is to buy them from a specialized company. To ensure the deal yields maximum results, create a list of requirements for the potential clients you want to receive.
To find cheap auto insurance leads, use platforms such as Profitise. This guarantees you a reliable deal, regardless of whether you have experience in buying potential client contacts. Here, you can also find the most relevant auto and home insurance quotes for leads.
Insurance is a specific industry that requires an individualized approach to each client. For example, auto insurance internet leads from the same age group with a similar lifestyle may require completely different coverage. Therefore, approach the research of the needs of each potential buyer carefully to increase retention rates.
Here, insurers can benefit from CRM, which provides a personalized approach for each customer. A system for working with home insurance lead agents will help you increase profitability and establish trusting relationships with your audience.
When searching for and collecting insurance leads, pay attention to bundling home and vehicle coverages. According to various estimates, this solution helps save the policyholder up to 15%, which is why it is popular among customers. Consider implementing such an offer in your company to get more auto insurance leads for sale.
Whether you want to sell or purchase home insurance leads, you can do it with only a few clicks after joining Profitise, a premium lead market.
You can generate auto insurance leads for agents using your earned media or buy from lead networks like Profitise. In the latter case, you are guaranteed high-intent insurance leads that are easy to convert.
The most effective digital channels for generating home and auto insurance leads are social media, your website & blog, and thematic forums. Likewise, if you have some footing in the game, you can collaborate with related companies or leverage influencer marketing.
Buying insurance leads has two major advantages. First, you can save resources you would otherwise spend on marketing. Second, you get quality leads that are searching for your or similar products. It goes without saying that such leads are easier to convert than even some organically generated leads.
The average cost can vary within the range of $100-200. However, it’s worth considering that the price of auto and home insurance internet leads depends on their quantity and qualification, the specificity and popularity of your offering in the market, the level of competition in the industry, and other factors.
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