09/18/2020
Table of Contents
As an insurance marketer, you have more in common with a circus performer than you may think. From juggling insurance call leads to tracking ROI and boosting conversion rates, entrepreneurship is often a balancing act. However, as your business progresses, so does your busy-ness and things can often prove to be a bit harder to juggle. Luckily, there are tools that can help insurance affiliate networks that need an extra hand.
Lead management, which can sometimes be referred to as customer acquisition management or prospect management, is the process of tracking and managing your potential customers. Outside of automating your marketing and email processes, effectively qualifying and distributing your insurance leads is essential in today’s sales system.
Using a lead management tool to streamline your tracking and management processes will give your company complete control over all conceivable aspects of campaigns and sales cycles. Lead details can be displayed in intuitive reports that depict the statuses, reject reasons, and accepted buyers to name a few.
It doesn’t stop there! Many efficient and advanced tools go above and beyond just the customer’s journey as well. Forms help in gathering information and also provide data for your insurance affiliate network’s campaigns. Getting to know your leads is one thing, but firmly understanding your entire business process is something that can only be done through utilizing some sort of automated software.
True efficiency comes in the form of consolidation. Take call leads, for example. Rather than tracking and managing your contacts from a third-party application or spreadsheet, you can get the full view of your lead journey through the LMS platform. Find out which calls resulted in the highest sale price, or A/B test different IVR recordings and tracking the success through the LMS. With the right platform, you can track, manage, convert, and beyond.
Lead management makes things easier in a variety of ways: from gaining better insight into your ROI with sophisticated tracking of your ads and your insurance leads, to accessing real-time reporting on your campaigns that make it simple to adjust your strategies for maximum impact. All of this can be done to net you a higher return on your investment.
At Profitise, our revenue-increasing lead management system is free for all the insurance affiliates we work with.
Join us by registering with our insurance affiliate network today.
Get articles delivered directly to your inbox.
04/04/2022
With hundreds of billions of dollars up for grabs in the auto insurance space, hitting the bull’s eye with your ...
Read More04/01/2022
Only 52% of Americans owned life insurance in 2021, according to a recent Statista report. There are many reasons why ...
Read More03/28/2022
One of the most challenging parts of being an insurance agent is maintaining a flow of sound, high-quality leads. Indeed, ...
Read More11/29/2021
As 2022 approaches, there’s a common understanding that marketing and lead generation are more dynamic and ever-changing than ever before. ...
Read More11/15/2021
There are many advantages to having a life insurance policy. That said, there are also limitations when it comes to ...
Read More11/09/2021
Unlike the verticals that only work with general coverage, life insurance involves long-term contracts. Customers seek only the best plans ...
Read More11/04/2021
Are you a car insurance agent looking to connect with leads that will bring you more sales? Are you tired ...
Read More10/21/2021
People are always on the search for health insurance that is the right fit for them. But what if health ...
Read More10/15/2021
The insurance industry is notoriously saturated, as thousands of agents compete for a chance to sell to insurance buyers. Getting ...
Read MoreGrow your insurance business with calls and leads data from high intent customers who are ready to convert. Profitise’s scalable call and lead solutions for the insurance industry are powered by data science and cutting-edge technology.