As an insurance marketer, you have more in common with a circus performer than you may think. From juggling insurance call leads to tracking ROI and boosting conversion rates, entrepreneurship is often a balancing act. However, as your business progresses, so does your busy-ness and things can often prove to be a bit harder to juggle. Luckily, there are tools that can help insurance affiliate networks that need an extra hand.
What is a Lead Management System (LMS)?
Lead management, which can sometimes be referred to as customer acquisition management or prospect management, is the process of tracking and managing your potential customers. Outside of automating your marketing and email processes, effectively qualifying and distributing your insurance leads is essential in today’s sales system.
Using a lead management tool to streamline your tracking and management processes will give your company complete control over all conceivable aspects of campaigns and sales cycles. Lead details can be displayed in intuitive reports that depict the statuses, reject reasons, and accepted buyers to name a few.
What Does it Mean for My Business?
It doesn’t stop there! Many efficient and advanced tools go above and beyond just the customer’s journey as well. Forms help in gathering information and also provide data for your insurance affiliate network’s campaigns. Getting to know your leads is one thing, but firmly understanding your entire business process is something that can only be done through utilizing some sort of automated software.
True efficiency comes in the form of consolidation. Take call leads, for example. Rather than tracking and managing your contacts from a third-party application or spreadsheet, you can get the full view of your lead journey through the LMS platform. Find out which calls resulted in the highest sale price, or A/B test different IVR recordings and tracking the success through the LMS. With the right platform, you can track, manage, convert, and beyond.
What Are the Costs?
Lead management makes things easier in a variety of ways: from gaining better insight into your ROI with sophisticated tracking of your ads and your insurance leads, to accessing real-time reporting on your campaigns that make it simple to adjust your strategies for maximum impact. All of this can be done to net you a higher return on your investment.
At Profitise, our revenue-increasing lead management system is free for all the insurance affiliates we work with.
Join us by registering with our insurance affiliate network today.
