News & Articles

How to Automatically Track Leads

09/18/2020

As an insurance marketer, you have more in common with a circus performer than you may think. From juggling insurance call leads to tracking ROI and boosting conversion rates, entrepreneurship is often a balancing act. However, as your business progresses, so does your busy-ness and things can often prove to be a bit harder to juggle. Luckily, there are tools that can help insurance affiliate networks that need an extra hand. 

What is a Lead Management System (LMS)? 

Lead management, which can sometimes be referred to as customer acquisition management or prospect management, is the process of tracking and managing your potential customers. Outside of automating your marketing and email processes, effectively qualifying and distributing your insurance leads is essential in today’s sales system. 

Using a lead management tool to streamline your tracking and management processes will give your company complete control over all conceivable aspects of campaigns and sales cycles. Lead details can be displayed in intuitive reports that depict the statuses, reject reasons, and accepted buyers to name a few. 

What Does it Mean for My Business?

It doesn’t stop there! Many efficient and advanced tools go above and beyond just the customer’s journey as well. Forms help in gathering information and also provide data for your insurance affiliate network’s campaigns. Getting to know your leads is one thing, but firmly understanding your entire business process is something that can only be done through utilizing some sort of automated software. 

True efficiency comes in the form of consolidation. Take call leads, for example. Rather than tracking and managing your contacts from a third-party application or spreadsheet, you can get the full view of your lead journey through the LMS platform. Find out which calls resulted in the highest sale price, or A/B test different IVR recordings and tracking the success through the LMS. With the right platform, you can track, manage, convert, and beyond.  

What Are the Costs?

Lead management makes things easier in a variety of ways: from gaining better insight into your ROI with sophisticated tracking of your ads and your insurance leads, to accessing real-time reporting on your campaigns that make it simple to adjust your strategies for maximum impact. All of this can be done to net you a higher return on your investment.

 At Profitise, our revenue-increasing lead management system is free for all the insurance affiliates we work with.

Join us by registering with our insurance affiliate network today. 

SUBSCRIBE

Get articles delivered directly to your inbox.

Editor’s Picks

How Remote Marketing Works

10/14/2020

Planning for what’s next can leave a lot of unanswered questions, especially when it comes to sales and marketing. With ...

Read More

How to Automatically Track Leads

09/18/2020

Lead management should make things easier. This means several things: from gaining better insight into your ROI with sophisticated tracking ...

Read More

What Makes A Quality IVR?

08/25/2020

Without crunching too many numbers, try and think of how many minutes there are in 73 billion calls that average ...

Read More

How to Avoid Insurance Marketing Fatigue

08/18/2020

In the past few months, it’s been imperative to digitally transform our places of work and children’s classrooms in order ...

Read More

5 Ways to Qualify a Call

05/29/2020

For affiliate marketers, qualifying calls are all that’s important here, and without knowing how to spend the time noticing the ...

Read More

The Marketer’s Dilemma

05/29/2020

Often motivated by an ambitious heart and dreams of a successful future, marketers leave the station full speed ahead. But ...

Read More

How to Drive Traffic to Your Site

10/17/2019

In affiliate marketing, you are only as good as the volume of quality traffic you can bring in. Good leads ...

Read More

Why Insurance Agencies are turning to Affiliate Marketing

10/17/2019

Insurance is a mega-industry that touches nearly every part of our daily lives. From health insurance and auto coverage to ...

Read More

ADVERTISER REGISTRATION