This blog continues our series of articles on the best tools for insurance and solar affiliate marketers. Check out this complete guide for more software solutions.
Working as an affiliate marketer in the solar energy or insurance industry, you face lead generation challenges repeatedly. These industries are high-ticket but also incredibly competitive: marketers have to go the extra mile to acquire the leads they want and convert them into customers.
That said, marketing automation tools like landing page builders can be of great help when it comes to acquiring and converting customers. In just a few minutes, you can drag and drop a landing page that will become a major conversion channel for your business.
Below are the 5 best landing page builders for insurance and solar marketers.
HubSpot
HubSpot is a well-known CRM and marketing automation platform that, among other services, offers a convenient landing page builder. Without any coding knowledge, you can create a webpage that converts.
HubSpot Advantages
- Ease of use: Creating landing pages with HubSpot requires no technical knowledge
- Adaptability: The pages display equally well on all devices
- Safety: HubSpot ensures that your landing page is hosted on reliable servers
- Scalability: HubSpot provides solutions for companies of any size
HubSpot Disadvantages
Need for technical knowledge: Advanced customization requires CSS and HubL knowledge
HubSpot Key Features
| Integration with HubSpot CRM | You can connect the acquired leads directly to your CRM and contact them immediately |
| A/B testing | You can test different variations of headlines, images, CTA formats, etc., to determine the most effective combinations |
| Drag-and-drop editor | You can quickly create professional landing pages without coding knowledge |
| SEO tools | You can analyze keywords and meta tags on your landing pages and for the niche |
| Analytics and reporting | You can track conversion rates, traffic sources, etc. and analyze the effectiveness of your landing pages |
Free trial: There is a free version with limited functionality.
G2 rating: 4,4 / 5
Wix
Wix is a cloud-based platform that provides users with the ability to create and manage websites without the need for coding. Among other features, Wix includes an easy landing page builder.
Wix Advantages
- Ease of use: The user-friendly editor makes it simple for beginners
- Adaptability: landing pages are optimized for mobile devices
- Integration with third-party services: Integrations with CRM and lead management platforms extend the capabilities of the platform
Wix Disadvantages
- Advanced modification may require knowledge of Wix Code
- Complex SEO strategies may require additional knowledge and skills
- Wix landing page may load slower than pages created by writing code
Wix Landing Page Builder Key Features
| Drag-and-drop editor | The intuitive editor allows you to create landing pages for affiliate marketing without coding skills |
| Customizable templates | You can customize your landing page for almost any business and marketing campaign |
| SEO tools | You can optimize your landing pages for search engines by adding meta tags, alt text for images, URLs, etc. |
| Interactive elements | Besides CTAs, Wix landing pages support interactive elements to engage users |
| Analytics tools | You can track your landing page performance across several dimensions (views, clicks, conversion, etc.). |
Free trial: The platform offers a 14-day premium plan with a money-back guarantee.
G2 rating: 4,2 / 5
GetResponse
GetResponse is a comprehensive tool that helps automate email marketing and also provides one of the best landing page builders.
GetResponse Advantages
- Create landing pages without coding: A user-friendly editor and ready-made templates make it possible to drag and drop a landing page in minutes
- Rich functionality: Landing pages synergize with other features of the tool
- Responsive landing page design: Landing pages look equally well on any PCs and mobile devices
GetResponse Disadvantages
- Complexity setup: You need additional knowledge and skills to work outside the built-in templates
- Steep learning curve: If you have no experience with the tool, it may take some time to get to grips with its extensive functionality
- Difficulty in integrating third-party services: The user may require technical skills to integrate third-party platforms
GetResponse Landing Page Builder Key Features
| Drag-and-drop editor | You can create pages without writing code |
| Professional templates | You have access to templates that prompt visitors to take the target action |
| SEO tools | You can customize meta tags, content, and URLs on landing pages to improve your site’s position in search engine results |
| Built-in analytics | You can track traffic, conversion rates, and other metrics to evaluate landing page performance |
| A/B testing | You can split-test landing pages to evaluate the effectiveness of different versions of the pages based on conversion rates |
Free trial: There is a 30-day free trial. No credit card details are required.
G2 rating: 4,3 / 5
ConvertKit
ConvertKit is a comprehensive marketing automation platform that provides landing page creator among its functionality. The platform may be especially helpful for insurance and solar affiliate marketers who use email as one of their acquisition channels.
ConvertKit Advantages
- Integration with email marketing: You can easily manage solar and insurance leads thanks to integration with the platform’s marketing tools
- Ease of use: Even a beginner can work with ConvertKit
- Focus on conversion: ConvertKit aims to create landing pages that convert visitors into customers
- High-quality customer support: The platform has quality user support and a strong community
ConvertKit Disadvantages
- Limited selection of templates: The list of available templates is smaller than in narrow-focused landing page builders
- Lack of features: ConvertKit landing page creator lacks some important features, including A/B testing and advanced analytics
ConvertKit Landing Page Builder Key Features
| Landing page editor | You can quickly customize landing pages without technical skills |
| Minimalistic templates | ConvertKit offers basic out-of-the-box templates for creating conversion-oriented pages |
| Adding forms and buttons | You can add feedback forms, CTA buttons, and other elements that help capture leads |
| Basic customization | Although the ability to customize affiliate marketing landing pages is somewhat limited, you can choose the color, font, and layout that best suits your brand’s style |
Free trial: 14-day trial period; no credit card required.
G2 rating: 4,4 / 5
Mailchimp
Mailchimp is one of the biggest email platforms that offers a free landing page builder alongside some other marketing features. Like ConvertKit, MailChimp might be of value to insurance and solar affiliates who focus on email marketing and their primary lead acquisition channel.
MailChimp Advantages
- Intuitive interface: Users can create a free landing page for affiliate marketing even if they don’t have enough experience
- Multifunctionality: You can generate solar and insurance leads and work with them in one space
- Landing page responsiveness: All landing pages are mobile-optimized
MailChimp Disadvantages
- Limited functionality: The free website builder has limited features and therefore only suits smaller companies
MailChimp Landing Page Builder Key Features
| Drag-and-drop editor | You can create landing pages by adding text, images, videos, and other elements in a few clicks |
| Customizable templates | MailChimp has templates for every purpose, such as registering for events, requesting to contact a manager, making a purchase, etc. |
| Integration with marketing tools | You can integrate your landing page with email marketing for omnichannel coverage |
| Interactive elements | Free landing page creator allows you to add buttons, forms, and other CTA elements |
| Reporting and analytics | You can track the performance of your landing pages |
Free trial: There is a basic free plan with limited features
G2 rating: 4,3 / 5
As an Affiliate Marketer, Do You Need a Landing Page Builder?
Whether you need a dedicated landing page builder depends on your affiliate marketing strategy. If you only convert users using a single landing page, then you might have to go the extra mile to make this landing page as great as it possibly can (in other words, creating it from scratch to fit in everything you need).
However, more often than not, solar and insurance affiliate marketers run at least several campaigns with different goals and may be content with slightly less-than-perfect landing pages that still look good and convert well. In this scenario, you might need a landing page builder to speed up the process.
The Benefits of Using a Landing Page Builder
Even though you might have to compromise over some features when you drag and drop a landing page, it doesn’t mean the page itself won’t be effective. In fact, companies that use specialized software to create their landing pages see a 30% increase in conversion rates.
However, this is only possible if you choose a landing page creator that fully meets the needs of your business. With such a tool, you will be able to develop a landing page that:
- Creates a positive first impression of your company
- Strengthens your online presence through quality content
- Helps track the performance of your advertising campaigns
- Allows you to generate relevant leads in the solar and insurance industries
Without a doubt, landing page builders for insurance and solar are a great choice for marketers willing to launch lead generation campaigns quickly. But then again, if you need customers here and now, you will have to buy them all the same.
Buy and Sell Insurance and Solar Leads at Profitise
Landing page builders are great for improving your lead generation potential, but you still will need time and marketing knowledge to acquire leads. On the other hand, you can buy ready-to-convert leads at Profitise without unrolling marketing campaigns and convert these leads into customers much faster.
Profitise is one of the biggest affiliate networks, connecting hundreds of insurance and solar affiliates and advertisers. Advertisers can buy the leads they want, while affiliates can sell their leads to relevant advertisers at the best market price. On top of that, marketers get access to free affiliate marketing software and customizable creative materials.
Sign up as an affiliate or advertiser to start buying or selling leads with Profitise. For questions, contact us at info@profitise.com or call 888-400-4868.
Frequently Asked Questions
Are free landing page builders enough?
Free landing page software often has a limited set of features and is suitable for small start-up companies. If you need extensive features, consider using paid landing page software.
Which landing page builders offer free landing page hosting?
There are several tools on the market that offer free landing page hosting: WordPress landing page builder, Wix, MailChimp, HubSpot, and ConvertKit.
Which landing page builders are open source?
If you are looking for an open source landing page builder, consider these platforms: WordPress landing page builder, Grav CMS, Drupal, and Joomla.
What are white label landing page builders?
White label landing page builders are platforms that allow you to create landing pages that have your branding, preserving the visual identity of your company.
