This article continues our educational block about insurance pay per lead affiliate programs. For more information, check out our articles on auto, health, and life insurance pay per lead programs.
The global home insurance market is projected to reach $523.56 billion by 2033, an impressive growth affiliates can capitalize on. You can grow your bottom line, too, by enrolling in the right home insurance pay per lead affiliate program.
You don’t necessarily have to choose pay per lead over pay per sale or pay per click, but pay per lead means you’ll receive your earnings without being dependent on the advertiser’s sales.
Without any further ado, let’s explore the best home insurance affiliate programs.
What Is a Home Insurance Affiliate Program?
A home insurance affiliate program compensates marketers for affiliate leads generated for their advertiser, the insurance company they partner with directly or through an affiliate network.
Criteria for Selecting a Pay Per Lead Affiliate Program
| Payment model | There are several types of affiliate programs: pay per lead, pay per sale, pay per click, and programs that pay for other target actions. When choosing the payment method, it’s crucial to understand what is most beneficial for you to sell – clicks, leads, or get a commission from sales. |
| Commission size | Pay per lead affiliate programs that pay pennies to hundreds of dollars per lead depending on the type of the lead, its quality, freshness, location, and other parameters. In other words, the more potentially profitable the lead is, the higher the cost. |
| Cookie Duration | A longer cookie duration (say, 90 days) gives you a chance to receive income from a lead that converts not immediately but up to 90 days after clicking your affiliate link. This maximizes your income potential. |
Having analyzed these core criteria, you can narrow it down to home insurance affiliate programs that satisfy your needs. Then you can research the shortlisted programs more scrupulously, perusing the terms and conditions regarding traffic (allowed and prohibited), payments (payment schedule, minimum payouts, etc.), and more.
Why Enroll in a Home Insurance Affiliate Program
| Broadening Your Audience | Around 88% of Americans have insured their real estate, a huge market to tap into. Enrolling in several home insurance affiliate programs allows you to get the best advertiser for your leads. |
| Winning the Trust of Referrals | Affiliate tracking software and creative materials provided by advertisers help promote your offer organically, winning the trust of your audience. |
| Growing Your Bottom Line | The income you can earn as an affiliate marketer isn’t limited. The more leads you generate and sell, the more you earn. |
Below are the best pay per lead affiliate programs for home insurance.
Liberty Mutual Affiliate Program
Liberty Mutual is one of the leading insurance companies in the United States, specializing in home, vehicle, and small business insurance. In addition to the United States, the company operates in Asia and Europe, offering a lucrative pay-per-lead affiliate program with income depending on the traffic quality.
Pros
- Competitive commission – $10 per lead
- Bonus rewards
- Customizable creative materials
- Customer support
Cons
- Lack of flexible payment terms
Key Features
- The program is run by Commission Junction, an affiliate network that provides lead tracking and reporting
- The cookie is valid for 30 days
- The platform supports payments via check, direct deposit, and ACH
State Farm Affiliate Program
Source: GetLasso
State Farm is one of the largest insurance providers in the United States, specializing in home, fire, life, health, and other insurance policies. The company is trusted by thousands of customers, so driving leads there won’t be a problem.
Pros
- Competitive commission – $10 per lead
- Abundance of insurance products besides home insurance
- Good reputation and reliability
Cons
- Limited built-in analytics and reporting capabilities
Key Features
- The program is run by VigLink Merchant Explorer
- The cookie is valid for 30 days
- Integrates with Amazon
Allstate Affiliate Program
Allstate is a dedicated home insurance company that also provides motor, life, and property insurance. Allstate runs one of the most profitable home insurance affiliate programs, offering up to $20 per lead.
Pros
- High commission – up to $20 per lead
- Fixed commission structure
- Reliability and wide audience
Cons
- Promotional content limitations (image banners and text links)
- Payout limits: $25 for ACH, $50 for checks, and $100 for international wire transfers
Key Features
- Monthly payouts
- Cookie duration is announced upon application
Lemonade Affiliate Program
Lemonade provides homeowners, renters, auto, pet, and life insurance in the United States, Germany, the Netherlands, and France. They offer one of the best CPL affiliate networks, paying up to $25.5 per lead.
Pros
- One of the highest commissions in the niche – up to $25.5 per lead
- Simple registration process
- Quality customer support that includes tracking reports
- Professional creative materials
Cons
- Home insurance program is limited to the United States
Key Features
- The cookie is valid for 30 days
- The platform supports payments via SEPA, BACS, ACH, Payoneer, and international wire transfer
USAA Affiliate Program
USAA (United Services Automobile Association) is an American company that provides high-quality insurance, banking, and investment services, paying up to $36 per qualified lead.
Pros
- Flexible commissions reaching $36 per lead
- A large number of USAA subscribers on social networks, which makes them a great promotion channel for affiliates
- Ability to manage your income thanks to a wide range of commission rates
Cons
- The company only caters to the US military and their family members
Key Features
- The program is run by Commission Junction
- The cookie duration is 30 days
- The platform supports payments via Payoneer, check, and direct deposit
How To Make Money With Pay Per Lead Affiliate Program
| Generate Quality Leads | The higher the quality of your leads and their relevance to a specific offer, the higher their price. Focus on finding an affiliate program that resonates with your traffic and the quality of this traffic. Nurture your audience to boost conversions. |
| Run Several Affiliate Programs | Don’t put all your eggs in one basket – diversify into several different pay per lead programs to mitigate the risk of relying on a single income source. Likewise, running several affiliate programs allows you to get the best price for your leads. |
| Leverage Provided Technologies | Use the affiliate tracking software and creative materials provided by your advertiser or affiliate network. The better you know your customers – who they are and how their journey evolves – the more of them you can generate and convert. |
Crafty affiliates make thousands of dollars on affiliate marketing, and it doesn’t necessarily have to be your full-time job. If you have your own product, you can promote third-party offers that synergize with this product, a great strategy that can grow your bottom line exponentially.
Statistics-wise, around 17% of marketers make $50,000 or more from their affiliate marketing efforts, with around 4% making more than $150,000.
Sell Your Traffic at the Highest Price to Reliable Advertisers
If you’re looking for a reliable home insurance program, you’ve landed right.
Profitise is one of the biggest home, auto, health, and life insurance affiliate networks that unites hundreds of affiliates and advertisers within a mutually beneficial insurance lead market.
- As a home insurance affiliate, you can sell your traffic to reliable home insurance companies at the best market price
- As a home insurance advertiser, you can buy conversion-ready leads who match your expectations (demographics, purchase history, budget, etc.)
Sign up as an affiliate or advertiser to start buying or selling leads with Profitise. For questions, contact us at info@profitise.com or call 888-400-4868.
Frequently Asked Questions
What is a home insurance affiliate program?
A home insurance affiliate program is an agreement between an insurance company (advertiser) and a company or person who wants to promote this advertiser’s services (affiliate), according to which the latter will be rewarded for generating qualified leads for the former.
How do I get free leads for affiliate marketing?
To get free leads for affiliate marketing, use organic traffic channels – your website, blog, social media platforms, forums, communities, etc. – and constantly increase your online presence. Likewise, many pay per lead affiliate programs offer tracking software that can help you understand your customers better.
How much can I earn by joining an insurance pay per lead affiliate program?
Commissions vary depending on the affiliate program, reaching $50 per lead and more for home insurance (most home insurance programs offer $10 to $20 per lead). Other insurance niches have different commissions.
