With half of Americans having life insurance and the biggest life insurance company, MetLife, making over $67 billion annually, it is no secret that a well-established stream of high-intent leads for life insurance can grow your business exponentially.
However, there are only three ways of harnessing life insurance leads for agents:
Which way to go? It depends on your expertise, budget, and risk tolerance.
This review will help you make an informed and unbiased choice.
From email outreach to social media, there are a variety of free digital channels where you can acquire leads. However, the market is so saturated that you can barely beat the competition on your own, especially with a limited budget.
Unless you are an established insurance agent, you must go the extra mile to win your first leads. Only in a while – and only if you know how to turn leads into paying customers – may you settle down with a well-established lead funnel.
Let’s keep it real, though.
With hundreds and thousands of life insurance agents fighting for the spotlight, an aspiring agent has little to no chance. A much more realistic way to increase your bottom line would be to work your insurance company’s leads or buy leads for life insurance from an affiliate network.
If you’re working for an insurance company, you must have access to its flow of leads. Converting such leads could be your safest bet if not for the two obstacles:
That said, using your company’s insurance leads can still be viable since you don’t have to pay upfront, risk your own money, and compete with the titans of the life insurance market.
But then again, there’s no guarantee that these leads will meet your expectations. Even though your company is interested in closing sales – possibly even putting pressure on you – you may occasionally face non-exclusive, hard-to-convert leads.
If you are unhappy with the quality of your life insurance leads for agents, you can always switch to an affiliate network.
Here’s how a typical affiliate network work (on the example of Profitise):
In addition to establishing a lead market, we provide some advanced opportunities to advertisers and affiliates:
Buying leads for life insurance online from Profitise is simple:
You can buy web or live call leads from Profitise.
With quite a few companies offering life insurance leads for agents, Profitise stands on top of the game primarily because of the quality of the leads we offer. We can vouch for the quality of our leads, but that’s not all.
Among other advantages, our life insurance leads are:
It would not be fair to claim that buying leads for life insurance online is a zero-risk endeavor. No affiliate network in the world can guarantee a 100% conversion, but we do pursue this ambitious goal.
However, we cannot control the lead’s desire to purchase life insurance. Not only is life insurance expensive – and the older you get, the more expensive it becomes – but it also deals with a prospect’s health, which altogether results in some leads providing false information about their age and social status.
But then again, we do everything possible so our advertisers get what they desire, discarding low-intent leads in favor of the hottest web and call leads.
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