Digital disruption over the last few years and especially in 2020 has made the lead generation process across all verticals more difficult. Using regular marketing channels was simply not viable, which gave room for newer methods in pushing brands forward in uncertain times.
Lower mileages and people driving less in general during the pandemic resulted in fewer policies being sold. Ultimately, insurance lead generation has become more difficult, notably via common lead distribution and generating channels.
Luckily, you and your services are not only bound to standard distribution channels. Coming out of the international lockdowns, many businesses (including insurance companies) figured out new ways in which they will operate. Here are some tips that you can consider to keep your business profitable rather than simply just be up and running.
Expanding Existing Networks for Auto Insurance Lead Generation
Although it’s certainly important to generate new leads, in some cases expanding your network is even more crucial, and that’s why you need to understand what your options are in relation to picking marketing channels for your lead-generating campaign.
As some of these channels are slowly being pushed out by other more effective ones, it is crucial to work out which channels will be a better fit for your specific marketing campaign.
The right decision, in this case, would be to determine what your customers’ needs are. The easiest way to do that is by using services such as Google Analytics. That will help you understand who your new potential prospects are and save you from dwelling too far into the realm of analytics. From here, you can finally start working out a plan on how to bring in new leads.
Digital Options for Your Insurance Lead Generation Efforts
A desire for remote-interaction tools and models has never been so prevalent as it is right now, and this trend of global digitalization became pivotal for many industries. The situation is no different in the auto insurance sector that has been affected just like every other vertical. So what are the best solutions for insurance lead generation that you can use right now?
When you combine paid and organic marketing efforts it is possible to achieve good results but it’s not always necessary to have a huge marketing budget for your auto insurance lead generation campaign to succeed.
Content Lead Generation Ideas for Insurance Agents
Generating unique and engaging content can bring a lot of prospects interested in getting a new policy, insuring a car, or simply helping them understand how your particular business operates.
- Whitepapers: One of the most interesting avenues for generating new auto insurance leads today is creating whitepapers that bring value to both your website and people who visit it. This is not only a great way to bring new leads but it will also help your audience better understand how insurance and your services work, not to mention that it makes your website stand out.
- Search engine marketing: Boost the organic traffic of your website by using healthy SEO practices. It will give your potential clients insightful and relevant information that they can find useful. Likewise, the more organic your content gets the more users will be able to find and read it. As a bonus, people naturally gravitate toward good stories, and that can go a long way.
- Social Media Marketing: Similar to generating content for your own website, you can invest in a social media marketing campaign which will take minimum effort, once you have a sizeable backlog of content on your website.
Teaming Up for Auto Insurance Lead Generation
No one is throwing physical marketing out of the window just yet. Although the reach of physical marketing channels is rather limited these days, it can be a stable option for lead generation on a smaller scale. That’s where the affiliate networks come into play
Being part of an affiliate network makes it easier to find new leads because you can rely on the expertise of others. Using an established and stable affiliate program is one of the best ways to make your lead network bigger — and a bigger network means more opportunities for your company. Needless to say, it is also a good channel of lead generation for insurance agents since being in one makes it easier to find long-term customers.
Insurance lead generation services can be a bit tricky to work with sometimes since it’s not always clear what you’re paying for while buying new leads. In this case, it is actually beneficial to be a part of an affiliate network, since you can always opt for an evaluation from an account manager. Moreover, a campaign evaluation with the help of insurance lead generation experts will be able to determine how good your campaign is doing and what parts of it could be improved.
Multi-Channel Online Distribution of Your Leads
Today, customers are free to choose from various channels that are available to them at any given time. Moreover, being online all the time makes it easier for them to find the services they need while spending minimum time searching. That being said, there is a way to reach most if not every potential prospect using multi-channel distribution using an LMS system.
After you have successfully drawn new leads, it is probably best to seize this opportunity and nurture the existing ones.
To save you time and help you with keeping track of your leads. Profitise has a special lead management software that you can opt for today.
