This blog continues our series of articles on the best tools for insurance and solar affiliate marketers. Check out this complete guide for more software solutions.
With an incredible 1,400% ROI and accounting for up to 25% of the total profits of large solar and insurance companies, affiliate marketing is arguably the best way to tap into untapped markets while continuously driving conversion-prone customers.
However, whether you are an advertiser or affiliate, to be effective with your marketing campaigns, you have to know your audience: where they come from, how they interact with your website, and what triggers purchases or holds them back.
Web traffic analytics tools solve all these goals, providing exhaustive data on potential and existing customers. For only a couple dozen dollars a month, you can get access to top-tier web analytics tools that will unlock your clients for you.
Below are your 5 best web analytics tools for insurance and solar affiliate marketing.
Google Marketing Platform
Google Marketing Platform is a comprehensive solution offering a robust web analytics toolkit with well-known tools like Google Analytics and Analytics 360. With Google Market Platform, you can effectively coordinate your SEO, on-site analytics, and other marketing avenues.
Google Marketing Platform Advantages
- Integration with Google Ads, Google Tag Manager, and Data Studio
- Powerful reporting through tracking various metrics
- Advanced customization and custom reports
Google Marketing Platform Disadvantages
- Complex setup for users without technical knowledge and skills
- Insufficient accuracy due to sampling large data sets in the free version
Google Marketing Platform Key Features
- Custom reports and a monitoring dashboard for data visualization and analysis
- Audience segmentation by demographics, location, user behavior, and acquisition channels
- Conversion tracking to evaluate the effectiveness of marketing campaigns
- Import and export data from/to other tools thanks to the extensive integration capabilities of one of the leading tools
Free trial: Each of the Google web analytics tools includes a free version or a trial period.
G2 rating: 4,1 / 5
Matomo
Matomo is a powerful web analytics tool that provides extensive information about website and web application performance while also protecting data privacy. As the website says, it’s a decent alternative to Google Analytics.
Matomo Advantages
- Customization flexibility to meet specific business needs
- Strict adherence to GDPR and other relevant regulations
- Real-time data tracking for up-to-date information
- Comprehensive data analysis – the tool does not sample data by default
- Integration with other platforms and plugins
Matomo Disadvantages
- Complexity of self-hosting
- Possible Scalability issues
- Lack of premium features
Matomo Key Features
- Customizable reports and real-time analytics for timely decision-making
- Visitor log with information about page views, actions, and session duration
- Heatmaps and session recordings for visualizing user behavior
- A/B testing to determine the most effective page version
- Goal setting and tracking to measure the effectiveness of the web resource
Free trial: Users have access to a free trial period and a free local version.
G2 rating: 4,2 / 5
Hotjar
Hotjar is a comprehensive web analytics platform that also provides tools for design and product management. Therefore, Hotjar is recommended for comprehensive business promotion.
Hotjar Advantages
- Multifunctionality that provides a complete view of website performance
- Intuitive user interface, making the tool accessible to inexperienced users
- Various pricing plans, making the platform accessible for teams of any size
Hotjar Disadvantages
- Limited data depth compared to other web-based analytics tools
- Limited scalability for high-traffic sites
Hotjar Key Features
- Heatmaps to track areas of most user attention on web pages
- Session recordings to view user interactions with the site
- Feedback collection tools to create surveys, polls, and feedback widgets to identify visitor preferences and issues
- Conversion funnels to track visitor paths and optimize the stages where they drop off
- Web analytics testing tools to test the responsiveness of website design and its performance on mobile devices
Free trial: There is a free plan with limited functionality.
G2 rating: 4,3 / 5
CrazyEgg
When it comes to web analytics, Crazy Egg provides a clear view of how visitors interact with your site through powerful visualization capabilities. You can clearly see the strengths and weaknesses of every webpage, why users convert, what hinders conversions, and other marketable insights.
Crazy Egg Advantages
- Excellent visualization of user interactions, creating a comprehensive picture of on-site engagement
- Detailed, intuitive reporting that provides complete information on user behavior
- Easy setup, making the tool accessible even to those without technical knowledge
- Accessibility due to flexible pricing plans and a free trial version
Crazy Egg Disadvantages
- Limited capabilities compared to powerful enterprise tools
- Focus on visual data at the expense of quantitative metrics
Crazy Egg Key Features
- Visualization tools like heatmaps, session recordings, and scroll maps for a complete view of on-site interactions
- Confetti reports for click segmentation based on various metrics such as traffic sources, user demographics, and more
- A/B testing for choosing the most effective webpage or element version
- User-friendly reporting and analytics for a clear overview of website performance and detailed analysis
Free trial: The platform offers a 30-day free trial
G2 rating: 4,1 / 5
Open Web Analytics
Open Web Analytics is an open-source web analytics platform that also offers extensive website performance tracking capabilities. From goal and event tracking to user segmentation, you can solve most of your traffic analytics tasks while ensuring you’re up to the legal standards.
Open Web Analytics Advantages
- Companies retain ownership of their data
- Flexibility in customizing the solution for businesses like insurance or solar
- Real-time tracking to ensure data relevance
- Access to a large community of users and developers
Open Web Analytics Disadvantages
- Limited integration capabilities compared to commercial tools
- Insufficient scalability, which can be an issue for large-scale projects
- Lack of detailed documentation, partially offset by community support
Open Web Analytics Key Features
- Customizable dashboards that allow for the use of widgets and metrics tailored to specific business directions
- Real-time reporting for converting the newest information into meaningful updates and fixes
- Visitor segmentation by demographics, location, and other parameters
- Event tracking that measures user actions beyond page views
- Goal tracking – downloads, registrations, and conversion rates – for evaluating the effectiveness of separate webpage elements
Free trial: Open Web Analytics is free and open-source
G2 rating: 4,5 / 5
The Role of Web Analytics Tools in Digital Marketing
In the competitive niches of insurance and solar, it’s almost impossible to do well without knowing your target audiences and measuring their activities in real-time. Not only should you know who your clients are, but you should also be able to offer them the most relevant scenarios based on their actions.
Web analytics tools can collect every single bit of data you need to improve your insurance or solar campaigns, from mouse movements to on-site engagement. Next, you can use these insights to develop effective organic paid lead generation campaigns to acquire the customers you need in bulk.
Above all, when using web-based analytics tools, marketers can make informed decisions while only focusing on the campaigns and actions that matter.
Buy and Sell Pre-Qualified Insurance and Solar Leads at Profitise
Web traffic analytics tools are great for uncovering insights about your customers, but if you need to attract clients here and now, they won’t solve the problem. For instant insurance or solar traffic acquisition or sales, you need an extensive affiliate network like Profitise.
At Profitise, you can buy or sell health, auto, home, life insurance and solar leads at the best price on the market while ensuring the leads in question meet your parameters of age, location, price, and more. Likewise, you get free access to advanced affiliate marketing software, customizable creative materials, and around-the-clock support from industry and software experts.
Sign up as an affiliate or advertiser to start buying or selling leads with Profitise. For questions, contact us at info@profitise.com or call 888-400-4868.
Frequently Asked Questions
What are web analytics tools?
Web analytics tools measure on-site user activities like mouse movements, clicks, downloads, and other engagement. Using these tools, you can understand your customers and build better strategies for them.
What insights can you gather using analytics tools?
When using web-based analytics tools, you can gather data such as user interaction with content, completed target actions, and more to gauge the effectiveness of your marketing campaigns.
Can web traffic analytics tools be used for data segmentation?
Yes, many tools have this feature. By using web-based analytics tools to segment data, you can segment users by locations, clicks, and other engagement metrics.
Are there any web analytics tools free to use?
Yes, there are tools that are open source and free. However, they are generally more suitable for smaller companies.
