This blog starts our series of articles on the best tools for insurance and solar affiliate marketers. Check out this complete guide for more software solutions.
Lead generation in insurance has always been challenging, but ad intelligence services are turning the digital marketing landscape from a guessing game to a predictable field. Affiliate marketers are actively implementing AI-driven tools to unlock insights about ad performance: views, clicks, conversions, impressions, and more.
If you’re searching for the best ad intelligence toolkit, you’ve landed on the right page. Below is everything you need to know about ad intelligence services and the 5 best ad intelligence tools for insurance and solar affiliate marketers.
Without any further ado, let’s dig right into it.
What Are Ad Intelligence Tools?
Ad intelligence tools are designed to dissect online advertising campaigns: what ad formats your competitors use, which platforms they advertise on, what engagement they get, and what messages they use. All this information can help you develop more effective advertising campaigns of your own.
Likewise, advertising intelligence software can give insights into emerging trends before they become obvious to other affiliate marketers. If you adapt the advertising accordingly, your business will continuously stay on the crest of the wave.
Features To Look For in Advertising Intelligence Tools
| Campaign Discovery | Identifying competitors’ active advertising campaigns across various platforms |
| Campaign Analysis | Comparing your campaign performance metrics against competitors: ad formats, engagement, clicks, conversions, messaging, etc. |
| Targeting Insights | Uncovering the demographics, interests, and behaviors your competitors are targeting with their ads |
| Budget Estimation | Estimating competitor ad spend |
| Trend and Historical Performance Analysis | Identifying emerging trends in ad formats, messaging, or targeting and evaluating the past performance of your competitors and how it evolved |
Some advanced services may also include A/B testing, social listening, keyword research, and more insights and opportunities. With some research, you can easily find an ad intelligence solution that fits your needs within your budget.
5 Best Ad Intelligence Platforms For Insurance And Solar Affiliate Marketers
Choosing from hundreds of tools can be confusing, so we’ve gathered 5 best market intelligence tools for insurance and solar affiliate marketers. Most of these tools offer a free trial, so you can safely test them before taking action.
Similarweb
G2 rating: 4.5
Free trial: 7 days
Price: Starts at $125/month
Similarweb is a powerful ad intelligence service that provides website traffic insights.
Here are the features solar and insurance affiliate marketers can use:
| Competitive traffic analysis | You can see where your competitors get their traffic. It can help you identify websites with a high traffic volume in the insurance and solar niches where you can place your affiliate links. |
| Website audience insights | Audience intelligence provides demographic insights to help you target your affiliate marketing efforts to people interested in insurance and solar products. |
| Keyword research | You can discover keywords your competitors use to rank in organic search and the keywords they’ve missed. |
| Ad performance | Ad intelligence data can be used to implement data-driven campaign optimization. You’ll know which websites your competitors promote and their ad formats. |
Similarweb goes beyond basic traffic data. It can provide insights into subdomain traffic, allowing you to analyze traffic to specific sections of your competitor’s website, such as blog posts or quote pages.
Pros:
- Advanced monitoring features
- Deep website traffic analysis
- Fast data updates
- Integrations with Salesforce and Hubspot
Cons: Limited insights in the free version
Sensor Tower
G2 rating: 4.4
Free trial: No
Price: Custom
Sensor Tower is an ad intelligence platform specializing in mobile app marketing data. While it might seem less relevant to affiliate marketing at first glance, it holds hidden gems:
| Market share and ranking analysis | Allows you to estimate the popularity of your competitor’s insurance or solar apps by tracking their download ranks and market share. As a result, you can promote promising apps and avoid wasting efforts on struggling ones. |
| In-app audience insights | Gain valuable insights into the demographics and interests of users who download your competitor’s insurance or solar apps. Using this information, you can tailor your affiliate marketing campaigns to the audience interested in similar services. |
| App Store Optimization (ASO) Spyglass | This app intelligence tool allows you to uncover your competitors’ keywords in App Store optimization. Then, you can optimize your affiliate landing pages and marketing materials for better visibility. |
| User acquisition tracking | Identifies where your competitors acquire users, including their most effective ad networks and channels |
Sensor Tower offers a detailed analysis of ad performance in real-time across various networks and platforms, including social. This competitive advertising intelligence feature helps marketers identify impression spikes and stay ahead of the curve.
Pros:
- Identifying top-performing apps
- App store intelligence
- Cost-Per-Install (CPI) estimations
- Advanced competitor tracking
Cons: Focused on mobile, and there’s no free version
AppTweak
G2 rating: 4.6/5
Free trial: Only in for basic Search Ads Manager
Price: Starts at $88/month
AppTweak is a powerful tool that dives deep into the world of mobile app stores, offering a suite of features for app store optimization (ASO). It does not only focus on affiliate marketing but can still be beneficial for insurance and solar marketers:
| Keyword research | Identifies the keywords that drive downloads for your competitor’s apps. As an insurance or solar marketer, you can track keyword rankings over time and see how your affiliate landing pages rank for these keywords. |
| ASO score | ASO score gives you an idea of how well your ads are optimized for relevant keywords |
| Review analysis and sentiment tracking | AppTweak automatically analyzes reviews and scans the comment’s leading emotion. This way, you can identify clients’ pain points for your marketing campaigns |
| A/B testing spyglass | Spyglass shows the creative elements your competitors are A/B testing in their app store listings. AppTweak unveils different screenshots and video previews they’re using, allowing you to understand which formats resonate most with insurance and solar users. |
Pros:
- Advanced app discovery tools
- Deep review analysis and sentiment tracking
- Deep keyword research
- Long-tail keyword targeting
Cons: The service is ASO-centric, and there’s no free option for most tools
Adwisely
G2 rating: 4.5
Free trial: 7 days
Price: Starts at $99/month
Adwisely is an AI-powered online ad intelligence tool designed to simplify and automate online ad campaigns.
Here are the features insurance and solar affiliate marketers can use to promote products through online advertising:
| Deep segmentation | Adwisely’s digital ads intelligence tools help you identify users who are actively researching insurance or solar solutions. This hyper-targeting ensures your affiliate ads reach people with a high purchase intent, maximizing conversions. |
| Life event targeting | Certain life events, such as getting married, purchasing a new car, or approaching retirement, trigger insurance purchases. Adwisely’s digital ad intelligence software allows you to place ads in front of a relevant audience at the perfect moment in their journey. |
| Lookalike audiences | Adwisely’s artificial intelligence ad tools can help you analyze existing high-converting customers and identify similar users on social media, increasing conversion potential. |
| Multi-platform support | Adwisely helps you effectively promote Meta and Google affiliate campaigns so you can reach a wider audience interested in insurance and solar solutions. |
Pros:
- Deep segmentation
- Automated bidding
- Life event targeting
- Effortless automation of affiliate marketing campaigns
Cons: If you spend more than $3,000 on ads, you pay a 10% extra fee
Poltio
G2 rating: 4.7
Free trial: 14 days
Price: Starts at $40/month
Poltio is a SaaS platform that empowers businesses to gather zero-party data ( information that a customer intentionally shares with a company) through interactive content and declared data collection.
Poltio is a great online ad intelligence tool to gather customers’ insights for insurance and solar affiliate marketers:
| Precise data segmentation | Poltio’s advertising competitive intelligence tools segment user data based on their responses in your interactive content and declared data forms. It lets you understand the demographics, interests, and pain points of your insurance or solar customers. |
| Interactive Quizzes | Poltio allows you to develop creative quizzes and share them on social media to capture user attention, collect valuable data, and indirectly promote the value of insurance or solar solutions through your affiliate links. |
| Product finder | You can implement product finders in your quizzes so clients follow your links. For example, if you are generating health insurance leads, you can create quizzes like “What does your favorite sport say about your health?“ |
Pros:
- Advanced customer intelligence
- Targeted affiliate campaigns
- Quiz and survey creation
- Collection of zero- and first-party data
Cons: Steep learning curve
Maximize Your Lead Sales with Profitise
Profitise is an affiliate network that offers one of the highest prices for insurance and solar web leads and phone calls. As an affiliate, you can sell your traffic quickly and generate more of it with customizable lead generation forms.
Here’s why Profitise is a go-to choice for insurance and solar affiliates:
- The biggest pool of insurance and solar advertisers to sell your leads
- The highest price per insurance and solar leads
- Around-the-clock support from an affiliate manager
- Free lead generation forms that can be embedded on a website in a few clicks
Join Profitise as an affiliate to grow your bottom line.
Frequently Asked Questions
What are leads in insurance?
A lead is a potential customer who has expressed interest in obtaining insurance. There are 2 types of insurance leads: warm and cold. Warm leads actively seek new insurance and will likely convert into your customers. Cold leads may be interested in insurance but have not contacted an insurance company.
What are the features of the best audience intelligence platforms?
The best ad intelligence platforms can provide industry-specific data, such as consumer behavior related to insurance shopping, competitor analysis for insurance products, or social media insights focused on insurance discussions. Likewise, they provide clear reporting, data visualization tools, and sometimes predictive modeling.
What tools do intelligence advertising agencies use?
Intelligence advertising agencies use market research services, social listening tools, marketing analytics platforms, marketing automation managers, and Google Ads intelligence tools. Agencies also use CRMs to store and manage client data, track campaign performance, and measure ROI.
