This blog continues our series of articles on the best tools for insurance and solar affiliate marketers. Check out this complete guide for more software solutions.
Solar and insurance are among the fastest-growing industries, with hundreds of thousands of leads up for grabs in the United States alone. Until 2030, around 15% of homes will be equipped with solar PV systems, and the numbers are even higher for insurance: for example, only 1 in 13 Americans are uninsured.
However, new solar and affiliate marketers might struggle to generate organic leads because of the ever-growing competition and a lack of proper tools to automate and improve organic traffic acquisition.
Speaking of which, below are your 5 best SEO tools for insurance and solar organic traffic acquisition. Whether you generate leads from search engines for your own business or sell them to advertisers, these SEO software solutions will help you squeeze the most out of your campaigns.
Google Search Console: The Best SEO Software from Google
Google Search Console is one of the best SEO tools for monitoring and managing your search rankings. Likewise, it provides detailed reports so you are aware of what aspects of your campaigns go well, what can be improved, and what you should get rid of as a waste of time and money.
Among other features, Google Search Console displays clicks and impressions for your website, webpages, and keywords so you can expand into profitable topic clusters and shut down underperforming ones.
Google Search Console Advantages
- Search performance analysis so you can understand what content resonates with users
- Indexation management so you can ensure your content will be detected and ranked properly by search engines
- Detailed reports and important alerts so you are aware of possible on-site issues
- Performance optimization so you can optimize your website load speed
Google Search Console Disadvantages
- The data is not available in real-time
- Insufficient data depth compared to paid SEO automation tools.
- Limited to the Google search engine
Google Search Console Key Features
| Performance Reporting | Tracks how often a website appears in Google search engine results |
| Coverage Reporting | Helps identify any issues that arise when Google crawls your website |
| URL Checker | Checks how a particular URL is indexed on your site and troubleshoots issues |
| Security Monitoring | Notifies you if there is an attempt to hack or install malware |
| Links | Tracks which third-party sites link to your web resource and allows you to build a backlink profile |
| Sitemaps | Sends files containing your website’s structure to Google via Search Console so Google can better understand the structure of your website |
Free trial: A completely free SEO service
G2 rating: 4.7 / 5
Semrush: The Best Paid SEO Software Suite
Semrush is one of the best SEO tools for solar and insurance content marketers who want to plan their content campaigns from A to Z and adjust them on the fly if necessary.
Semrush Advantages:
- Multifunctionality: The platform can be used for SEO promotion, content marketing, advertising campaign organization, etc.
- Detailed reporting and analytics: You can monitor the effectiveness of your website and provide clear data to your partners
- Easy-to-use interface: Aspiring marketers and SEO professionals have no problem using Semrush
Semrush Disadvantages
- High cost
- Steep learning curve
- Focus on large markets, which is why the platform is rarely considered in the context of local SEO tools.
Semrush Key Features
| Keyword Research | Allows you to select the right keywords to optimize your content for the required search volume, keyword difficulty, related keywords, etc. |
| Competitor Analysis | Allows you to evaluate the SEO strategies implemented by competitors |
| Backlink analysis | Helps you build a backlink profile and monitor its quality and performance |
| Site Audit | Automatically identifies SEO issues on your website and provides recommendations on how to fix them |
Free trial: 7 days free trial access with all tools included
G2 rating: 4.5 / 5.
Screaming Frog SEO Spider: The Best Freemium SEO Software
Screaming Frog SEO Spider is one of the best SEO tools for analyzing websites from a search perspective, including solar and insurance markets.
Screaming Frog Advantages
- Wide customization options so you can adapt the platform to your specific SEO needs
- Visualization of the site structure so you can optimize your website structure
- Extensive integration capabilities so you can improve your SEO data analysis
- Regular updates so you can keep up with the rapidly changing digital environment
Screaming Frog Disadvantages
- Requires installation as a desktop application
- Requires high-performing PC
- High cost
Screaming Frog Key Features
| Web Scanning | Crawls websites according to search engine principles, analyzing elements like meta tags and URLs |
| Website Auditing | Checks web resources for broken links, errors in title tags, etc. |
| Site Structure Analysis | Shows users the structure of a website, namely the relationship and organization of its pages |
| Data export | Allows you to extract data from all scanned pages. Among other things, you can export titles, meta tags, and other HTML elements. |
| Internal and External Link Analysis | Optimizes the link weight and helps manage outbound links |
Free trial: A free version with limited functionality
G2 rating: 4.7 / 5.
Google Analytics: The Second-Best SEO Software from Google
Google Analytics is one of the best SEO software solutions for solar and insurance marketers who prioritize real-time reporting, customization, and integrations with CRM or lead management platforms.
Google Analytics Advantages
- Real-time reporting, which guarantees data relevance
- Extensive integration with other Google and third-party products
- Flexibility and customizability so you can adapt the tool to your business
- Comparative analysis so you know what SEO strategies prevail
Google Analytics Disadvantages
- Lack of data accuracy in the free version of the tool
- Data privacy issues due to the collection of user information
- Limited customer support in the free version of the platform
Google Analytics Key Features
| Audience Reports | Shows visitor demographics, locations, and behavior |
| Acquisition Reports | Tracks how consumers find your site: through organic search, paid advertising campaigns, third-party links, etc. |
| User Behavior Reports | Tracks how your customers interact with your website: what pages they visit, what links they click on, and how long they stay on the site |
| Measuring Conversion Rates | Monitor your target actions: purchases, subscriptions, filling out feedback forms, etc. |
| Data visualization | Visualizes SEO data in charts, graphs, and customizable dashboards |
Free trial: Provides basic free (Google Analytics) and advanced paid (Google Analytics 360) products.
G2 rating: 4.5 / 5
Ahrefs: The Best SEO Software for Keyword Research
Ahrefs homage, an SEO tool that can be used to generate organic solar and insurance leads
Ahrefs is one of the best SEO tools for keyword research, competitor analysis, keyword planning, and other SEO-related tasks. With Ahrefs, you can cover the SEO part from top to bottom, researching the most effective keywords for your campaigns.
Ahrefs Advantages
- Access to comprehensive data, including backlinks, keywords, and competitors
- Wide range of features, including site audit, ranking tracker, etc.
- Quality user support and documentation that makes it easy to work with the tool.
- Regular updates that provide access to up-to-date data and analytics
Ahrefs Disadvantages
- Higher cost compared to other agency SEO tools
- Possible delays in updating data
- Limited specialization – the tool focuses solely on SEO
Ahrefs Key Features
| Site Explorer | Analyzes backlinks and on-site SEO metrics |
| Keyword Analysis | Analyzes the effectiveness of current keywords and provides tips on generating new ones. |
| Site Audit | Identifies SEO-related problems like broken links, errors in meta tags, etc. |
| Content Explorer | Searches for popular content in your field so you can cover topics that are in demand among your target audience. |
| Competitor Analysis | Analyzes your competitors so you can know how to outrank them in Google search |
Free trial: Ahrefs does not offer a full-fledged trial version, but you can get free access to Site Explorer and Site Audit.
G2 rating: 4.5 / 5.
Buy and Sell Solar and Insurance Leads at Profitise
SEO tools are of great help when it comes to organic traffic generation, but if you need customers here and now, there’s only one way to get them: buy them from lead generators and affiliate networks like Profitise.
At Profitise, we’ve created one of the biggest affiliate networks for insurance and solar leads, uniting hundreds of reliable advertisers and affiliates into a single market where you can buy and sell leads at the best price.
On top of buying and selling leads, you get:
- Free affiliate management software
- Customizable creative materials
- Around-the-clock support from affiliate marketing experts
To start earning with Profitise, sign up as an affiliate or advertiser. For questions, contact us at info@profitise.com or call 888-400-4868.
Frequently Asked Questions
What are the best free SEO tools on the market?
Some of the best free SEO tools are Google Search Console and Google Analytics. However, cheap SEO marketing may not be suitable for all businesses due to the limited capabilities of free tools.
What are the best SEO tools for small businesses to consider?
If your company is small, we recommend using Google Analytics. It is one of the powerful Google SEO tools that offers a free version for small teams.
What are the best SEO copywriting tools?
To create SEO-optimized copies, you can use a combination of SEO and content writing tools; for example, Ahrefs to research keywords and Grammarly to polish your copies.
