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How To Get Health Insurance Leads: 7 Key Sources


It’s no secret health insurance is widely popular, and even more so in the post-COVID world: well over 200 million people across the United States have secured a health insurance policy, with no deceleration in sight.

For health insurance businesses, this translates into ever-growing revenues from health insurance lead generation, including the ability to capitalize on the 15% of the insured who are dissatisfied with their current policy and over 25 million uninsured.

And you can acquire health insurance leads, too, if you’re employing effective lead generation strategies that surpass the competition and accurately target your ideal buyer.

Read on to discover the most potent sources for health insurance sales leads and how to use them.

How To Get Health Insurance Leads: 7 Key Sources

Source: GIPHY

How To Get Health Insurance Leads with Internet of Things

With wearables like fitness trackers and smartwatches winning the hearts of billions, health insurance advertisers can connect their products to health-related data on the screen. For example, as a health insurer, you can promote using historical and real-time health data when choosing a policy, including discounts and special offers to fit applicants.

With mobile phone users long surpassing PC users, it doesn’t take a crystal ball to predict the everlasting trend toward smart devices, accessories, and contraptions alike that can monitor health in real-time and issue alerts when necessary.

How To Get Health Insurance Leads with Email Newsletters

Email marketing proves instrumental in acquiring clients through direct messaging, leading to a steady influx of qualified health insurance leads. It’s especially effective if you’ve segmented your email list by location, sales funnel stage, age, health conditions, and other factors affecting what content particular leads likely need.

Likewise, you can add email forms to your website so your on-site health insurance leads can sign up for your newsletters for omnichannel experiences. When people willingly subscribe, they are more inclined to make a purchase from you.

How To Get Health Insurance Leads with Social Media

Using social networks to generate leads for health insurance involves a combination of free and paid strategies. Brands can use free methods by consistently sharing informative and interesting content related to health insurance on platforms like Facebook, Twitter, and LinkedIn.

The world's most used social media platforms

Source: SmartInsights

Build trust with your audience by responding to their questions and showcasing your expertise. Quality blog posts, infographics, and videos can grant you health insurance leads, especially if you know SEO (written content) and viral strategies (visual content).

Here are some statistics:

  • 61% of consumers prefer brands that provide customized content
  • Blogging drives 97% more links to websites
  • Content marketing costs 62% less than traditional methods but generates three times more leads

To acquire even more health insurance leads, consider Facebook and Instagram ads. Craft ads that speak directly to the needs, demographics, and interests of your audience. Use the targeting tools on these platforms to reach the people who matter most.

How To Get Health Insurance Leads with SEO

Making your website discoverable on search engines is crucial for online health insurance lead generation. The primary goal is conducting thorough keyword research to optimize your site, ensuring it ranks high for relevant searches.

According to BrightEdge, 53.3% of all website traffic comes from organic search. The first position on Google search results garners 31.7% of total clicks, underscoring the importance of securing a top spot for effective health insurance lead generation.

How To Get Health Insurance Leads with Referral Marketing

There’s no valid reason to overlook traditional methods, and referrals from clients’ friends, family, or colleagues can be especially effective with proper motivation.

Here’s how to get health insurance leads with referrals:

  • Partake in local events, health fairs, and workshops to foster engagement and build trust with potential referrers and referrals
  • Collaborate with popular healthcare professionals and bloggers

But it’s even more important to advertise your referral program online.

First of all, make sure your referral program incentivizes both the referrers (people who invite referrals) and the referrals so everyone is motivated to act. For better engagement, provide tiers, special rewards, and loyalty bonuses. Make this game interesting.

How To Get Health Insurance Leads Over the Phone

Mastering the art of selling health insurance over the phone requires a thoughtful approach that goes beyond mere cold calling: elevating interactions from transactional to relational.

Here are the key strategies to get real-time health insurance leads for agents:

Quality Leads via Digital Tools Skip cold calls and use a website quoting tool. Potential customers can calculate prices and share contact details willingly, making it easier to engage with those genuinely interested in buying insurance.
Tailored Engagement After obtaining qualified health insurance leads, shift focus to delivering a personalized sales experience. Initiate a conversation with the potential customer, encouraging them to express preferences, concerns, or doubts.
Polishing Communication Skills Be mindful of your tone during phone calls — avoid being too aggressive or disinterested. Project professionalism and genuine interest by adjusting your voice — use the person’s name, ask about their well-being, and pose relevant questions about their situation.

How To Get Health Insurance Leads by Improving Customer Experiences

Creating a seamless customer experience is crucial for retaining clients and avoiding potential business loss, as research indicates that 60% of customers may bounce after just one negative encounter.

Here’s how to get more leads for insurance agents by elevating customer experiences:

  1. Identify customer touchpoints: Make sure there’s a consistent, speedy, and reliable experience every time customers engage with your brand. This applies to everything from your website to how you handle customer service.
  2. Analyze and plan accordingly: After figuring out the touchpoints, analyze where you can improve the customer experience. Focus on eliminating unnecessary repetition and smoothing things over.
  3. Be proactive: Predict what customers might need and address issues before they become problems to show a commitment to constant improvement. This boosts customer satisfaction and has the potential to generate cheap health insurance leads.
  4. Make it personal: Use lead tracking tools to learn about customers and give them a personalized experience based on their preferences and buying habits. Personalization can grow sales by at least 10%.

Supercharge Your Health Insurance Lead Generation with Profitise

Joining Profitise to tap into the ever-growing pool of health insurance advertisers and affiliates. From consistent payouts for lead sales to a 3% bonus on your partner’s sales, Profitise offers more than just financial gains.

As a member of Profitise, you can expect:

  • Free access to advanced affiliate tracking software
  • Generous commissions that reflect your efforts
  • Limitless personal and professional growth
  • Bi-weekly payouts to keep your income steady and reliable

How To Cooperate with Profitise

  • Set up your campaigns.
  • Purchase or sell health insurance leads at a competitive rate.

To get more information about business offers, contact us at

Frequently Asked Questions

What are the key sources for generating health insurance leads?

The primary sources for health insurance leads include Google searches, social media, and email marketing. Methods like referrals, collaborations, and participating in local events also play a crucial role in lead generation.

Is it worth buying health insurance leads?

Whether buying insurance leads is worth it depends on your budget, marketing potential, and how sharp you are at converting leads with various degrees of intent. The average cost per lead (CPL) for health insurance ranges between $20 and $50, depending on lead quality, sourcing methods, and the provider’s reputation.


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