This article continues our education series on affiliate social media marketing. Check out our guides on generating insurance and solar affiliate leads on Instagram, Facebook, and less-known platforms.
Uniting over 570 million professionals, LinkedIn is an indispensable tool for reaching professional audiences, including businesses that might bring you thousands of dollars in commission from a single purchase.
Without any further ado, let’s explore all the ins and outs of affiliate marketing on LinkedIn, including why LinkedIn is your best source of B2B leads.
Why LinkedIn?
First, it’s worth explaining why LinkedIn is a special platform. After all, Instagram, Facebook, X, and TikTok are bigger names when it comes to creating social media buzz, so why should you even consider promoting on Linkedin?
Source: Statista
The key is its unique focus. LinkedIn is a concentrated base of professionals. If your area of expertise is solar energy, insurance, or other specialized areas, you will find your audience here.
As of 2023, more than 50% of LinkedIn users were aged 25 to 34, meaning you can interact with a young, ambitious audience that is actively looking for new opportunities. On a similar note, LinkedIn profiles often contain detailed information about the user’s experience and achievements, which may help you establish trust between the advertiser’s brand and your audience.
Finally, LinkedIn is great for publishing articles, blog posts, and other types of long-form content, allowing you to demonstrate expertise and engage your target audience. The platform offers ample opportunities for targeting ads by job title, industry, company size, and more.
Long story short, LinkedIn tops the charts for the B2B segment.
How To Generate Affiliate Traffic on LinkedIn
Step 1 – Create an Attractive Profile
Unlike platforms such as Amazon Associates or ClickBank, which have dedicated pages for affiliate marketers, LinkedIn focuses on building a network of contacts, so your profile is your virtual CV.
Here is some basic advice on creating a compelling profile on LinkedIn:
- Describe your professional experience in detail
- Use relevant keywords that align with your niche and field of expertise
- Collect recommendations from colleagues and clients
- Add a professional photo
- Be active: create posts, share useful content, leave comments
Data analysis shows that pages with an audience of 100 or more followers show the highest user engagement in the first days after publication. On a regular basis, the first two posts per week get about two clicks. However, by the tenth post, the figure drops to 0.5 clicks.
Here’s what these statistics tell us:
- Quality is more important than quantity: Focus on creating interesting content, not content for content’s sake
- Frequency and timing matter: 2 – 3 posts per week will be enough, and Tuesdays and Wednesdays are the most profitable days to upload content on LinkedIn.
In addition to a personal account, you can create a company page to publish company news and vacancies and interact with potential customers and a dedicated group to promote your products. However, it’s worth noting that users are more likely to interact with personal profiles.
Step 2 – Upload Valuable Content
Content-wise, you can post video reviews, live recordings, infographics, and long posts to educate your audience while organically promoting the affiliate product.
For example, if you are writing about different types of solar panels or insurance policies, you can mention a specific type that you consider the best in terms of price or quality.
Below is an example of solar affiliate marketing on LinkedIn by Contact Solar, a leading UK solar and energy storage expert that offers affordable and efficient solutions for individuals and businesses. The post contains a link leading to the website of EDF, a company that installs heat pumps.
Source: LinkedIn
Please note that LinkedIn always shortens your links.
Step 3 – Get Feedback and Improve
LinkedIn is mostly about professionals and people with significant expertise and knowledge in their niche and industry. On top of that, LinkedIn is largely anonymized, with a minimum number of face accounts and bots. This is why receiving feedback on LinkedIn is especially important for contact growth.
Here’s how you can generate more solar and insurance leads on LinkedIn:
- Respond to comments, ask questions, and partake in discussions and groups to demonstrate that you care about their opinions and are, in fact, one of them
- Create a community where you can interact with your audience more effectively and promote solar or insurance products
- Collect feedback to learn what your audience is interested in and upgrade your marketing strategy for better lead generation in insurance and solar niches.
By no means is this an all-encompassing list of tips, but it’s a great starting point.
Generate and Sell More LinkedIn Leads with Profitise
LinkedIn has grown from a job search platform into a highly effective marketing tool, especially for the solar energy and insurance niches, where trust and expertise play a key role.
But it’s no less important to get a fair price for your leads than to be able to generate them. And this is where Profitise comes into play, offering the best price for insurance and solar leads while connecting them to well-matching advertisers.
Likewise, as an affiliate with Profitise, you get easy-to-embed lead generation forms that will generate leads without any effort on your side. Just embed the Javascript, and you’re there.
Register as an affiliate or an advertiser to buy or sell qualified insurance or solar leads.
Frequently Asked Questions
Is LinkedIn marketing worth it?
Yes, affiliate marketing on LinkedIn can be very effective. This is especially true for B2B companies and professionals working in fast-growing industries like solar energy, insurance, or finance.
Can you use LinkedIn for affiliate marketing?
Yes, you can use LinkedIn for affiliate marketing, including the insurance and solar niches. Although it’s not the first platform that comes to mind, LinkedIn can boast of having one of the most solvent audiences.
Can I post affiliate links on LinkedIn?
Yes, you are allowed to post affiliate links on LinkedIn. However, LinkedIn requires that you do not spam with direct links but rather embed them in content, such as product reviews. Be sure to be honest with your audience about being an affiliate.
