With Progressive Corporation alone having written a whopping $5.6 billion in auto insurance premiums, auto insurance is an untapped gold mine for advertisers leveraging the power of affiliate networks. With thousands of high-intent exclusive auto insurance leads on sale, every insurer can get what they crave: purchase-prone customers.
Purchasing auto insurance wins makes double sense. First of all, you save on marketing costs. Secondly, you establish valuable partnerships to serve you in the long run. Finally, having set up your lead acquisition process, you can delegate it to your affiliate network.
Speaking of lead acquisition criteria, choosing between shared and exclusive auto insurance leads may seem daunting. Which type of leads can grow your bottom line most effectively? Should you splurge on exclusive leads or buy cheaper shared leads?
Read on to unveil the secrets of buying auto insurance leads for your business.
The two most popular lead sources are lead aggregators and lead generators.
The choice of auto insurance leads depends on your experience, sales skills, budget, and risk tolerance. Both shared and exclusive auto insurance leads can be a goldmine under certain circumstances.
The main reason to buy shared auto insurance leads is their price. You can get more leads and try your luck converting them with little pressure (the value of a shared lead is lower than that of its exclusive counterpart).
Likewise, shared auto insurance leads allow you to experiment without spending too much. With a limited budget, you can challenge yourself and see how it plays out.
Shared leads are usually of lower quality, more competitive, and sometimes fraudulent. Even though aggregators go the extra mile to exclude fraudulent leads, there’s no way to eradicate them completely. Also, shared leads may cost more in the long run if you cannot convert enough of them.
Exclusive auto insurance leads may offer you high intent, easy purchase, and, as a result, easy conversion with high on-the-spot profits and lifetime value.
On the other hand, as purchase-prone as they are, exclusive auto insurance leads don’t guarantee conversion and may not always be exclusive.
When it comes to managing auto insurance leads, whether exclusive or shared, you need to address several business dimensions, including precise timing, deep personalization, automation, and on-the-fly updates.
Last but not least, examine your affiliate agreement: different lead providers have different standards regarding shared and exclusive insurance leads.
We at Profitise are committed to connecting reputable affiliates with reputable advertisers across four primary insurance verticals: auto insurance, life insurance, health insurance, and home insurance.
Here’s how Profitise works:
The system works like clockwork due to our tailor-made CRM software. On the one hand, affiliates are equipped with state-of-the-art creative materials and analytic tools to attract more high-quality leads. On the other hand, advertisers can customize their preferences to buy exactly the leads they want and work them on the fly.
Not only do we sell leads, but we ensure their top-notch quality through proprietary software and creative materials. We guide our affiliates through the lead generation process, so they can spark interest in their audience and effectively convert them into sought-after insurance leads.
As our leads pass the qualification process – the conditions set by advertisers – we redistribute them to relevant buyers. This is true for both web and live call leads.
All our leads are:
With Profitise, you never lose sight of your affiliate marketing objectives.
Besides purchase-ready leads, you get:
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