The “green economy” is already worth $4 trillion, with more and more people going solar for residential and commercial use. As an affiliate marketer, you can make good money by promoting solar energy companies and products like solar panels, inverters, energy storage batteries, installation kits, charging stations, and more.
But what if you’re new to solar marketing? Where do you start from?
Without any further ado, let’s dig right into it.
How To Set Up an Affiliate Campaign in the Solar Niche
| Step 1 – Research your audience | Know who you’re talking to — homeowners eager to reduce energy bills, businesses aiming for sustainability, or eco-conscious renters — and tailor your content to meet their needs. For instance, homeowners often seek long-term savings, while businesses are drawn to tax incentives. Areas with heavy shading might benefit from microinverters or solar skylights, while sunny regions usually need high-performance panels. |
| Step 2 – Choose matching products | Select solar panel affiliate programs and products that resonate with your audience while making sure that the commission size, the payment structure, and other conditions fit your business model. |
| Step 3 – Promote and optimize | Track and analyze your performance to improve targeting and marketing strategies. Double down on profitable traffic channels and strategies and adjust or eliminate underperforming ones. |
How To Choose the Best Solar Affiliate Program
Several factors can determine whether the program is right for an affiliate:
- Accepted traffic: Make sure the solar affiliate program in question accepts the type of traffic you generate. Some affiliate programs may not accept social media traffic or traffic from specific locations, so make sure to peruse your affiliate agreement in the first place.
- Commission rates: Higher commission rates mean more earnings per sale. Look for programs that offer competitive rates.
- Qualification criteria: Make sure the qualification criteria are easy enough so you can realistically sell your traffic. For example, if you’re selling phone calls, then make sure the minimum call length is no longer than 120 seconds, which is an industry standard (calls shorter than 120 seconds don’t count as conversion, so you’re not paid for them).
- Cookie duration: A longer cookie duration gives you more time to earn a commission after a customer clicks your affiliate link. For example, a cookie duration of 90 days means you can receive a commission on all purchases made by the referred customer within 90 days after they’ve clicked your affiliate link.
- Reputation: Partnering with reputable affiliate networks ensures that you’re promoting quality products and can sell your leads quickly to relevant advertisers. As a beginner affiliate, you might want to choose a network with a spotless background in your niche.
- Support: Affiliate support can make or break your experience, especially if you’re new in solar affiliate marketing. Look for programs that provide helpful resources and quick customer service.
Check out our list of the best solar affiliate programs to maximize your income.
The Best Solar Products To Promote as an Affiliate
It is important to choose products that are in high demand. For example, solar panels with an efficiency of over 20% and energy storage systems can generate significant revenues.
Here are some popular solar products to promote as an affiliate marketer:
| Solar Panels Solar panels can save you significant amounts of money over the years, up to $50,000 over 20 years and even more in the sunny states where electricity costs are high (for example, in California). |
| Solar Roofs and Coverings Solar roofs and coverings are currently at the peak of popularity among homeowners, with the solar roof market growing by dozens percent annually. |
| Solar Lighting Systems The same goes for solar lighting systems: the demand is constantly growing, with more and more commercial and residential buyers entering the market. |
| Solar Inverters Solar inverters are essential for any solar energy system, and the demand for inverters is growing along with the increase in installed solar panels. |
Last but not least, every solar panel user can take advantage of net metering, selling excess energy to the grid.
How To Promote Solar Offers [+ Top Effective Strategies]
More often than not, you are free to use any marketing strategies to generate traffic for your advertisers. Sometimes, however, there might be limitations to the marketing methods and traffic channels you can use. So, first of all, make sure that what you’re doing is allowed by your solar panel affiliate program.
| SEO | Rank high with solar-centric keywords and concentrate on crafting content that answers their burning questions. Try to become the go-to source for information on solar energy. |
| PPC | Tailor your ads to perfection using Google and social media platforms that are high in demand. Educate and create an irresistible pull with paid advertising |
| Email Marketing | Don’t just send emails — send personalized emails to educate your subscribers about how they can save money by installing solar panels and systems. |
| Social Media | Share educational posts, success stories, and time-sensitive promotions. Here are some CTA templates you can use:
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Why Solar? Benefits of the Solar Niche for Affiliates
The demand for green electricity is expected to grow between 2025 and 2029, with an annual growth rate of 7.41%. Affiliates have a promising future filled with high-quality leads and generous commissions.
Source: Precedence Research
Solar energy helps build a sustainable future for all: commerce, society, and the environment. As affiliates and advertisers develop the solar energy niche, the emerging tech helps reduce greenhouse gas emissions, minimize dependence on fossil fuels, and clean up the environment.
Monetize Your Traffic with Profitise
Profitise is a leading insurance and solar affiliate network for affiliates who are selling quality web leads and phone calls. With hundreds of businesses already joined and even more to come, Profitise is a to-go place to monetize your traffic.
With Profitise, you get:
- Embeddable JavaScript forms to generate qualified insurance and solar leads
- Large lead market to sell your traffic instantly
- High price for your web and call leads
- Free assistance from your affiliate manager
Sell leads with Profitise as an affiliate.
Frequently Asked Questions
What makes the solar industry profitable for affiliates?
The growing demand for solar energy and high commission rates make the solar industry extremely profitable. As an affiliate, you can earn thousands of dollars monthly without much effort while contributing to the development of renewable energy.
How do I choose the best solar panel affiliate program?
Choose a platform that offers high commissions, quality service, and an easy-to-use interface. Also, consider the program’s reputation and reviews from other affiliates.
Can I combine solar affiliate marketing with other niches?
Yes, solar energy can easily be integrated with other environmental or technological topics. This will allow you to create broader content and attract a larger audience.
