Once dismissed as an app for kids making dance videos, TikTok has transformed into a robust marketing powerhouse, a dynamic space where you can promote products to global audiences and earn thousands of dollars in affiliate commissions.
But to actually succeed in TikTok affiliate marketing, you need far more than just good content. You need to break through the competition by understanding what works, what doesn’t, and how to position your content for maximum reach and conversions.
Keep reading to find out how to succeed on TikTok as an affiliate.
TikTok Affiliate Marketing: The Power Of Numbers
TikTok is a core communication channel for Gen Y and Gen Z, with millennials representing 36,1% of the audience and zoomers accounting for around 33%. Gen Z typically spends 2.5 hours per day on TikTok, which is more time than they spend on any other platform.
Source: Oberlo
The average engagement rate on TikTok ranges between 2.5% and 4.9%, depending on the metrics and accounts analyzed. For example, The Influencer Marketing Factory reports engagement rates ranging from 2.88% to 7.5% depending on follower count, with smaller accounts (under 100k followers) achieving up to 7.5% engagement, while accounts with over 10 million followers see around 2.88%
Why You Should Invest in TikTok Affiliate Marketing
This platform offers unique advantages for bloggers who have decided to become affiliate marketers. With short-form video, algorithmic discovery, and tools like TikTok Shop, it presents a high-impact, low-barrier channel for reaching and converting engaged audiences.
Below, you’ll find six key benefits of affiliate marketing for TikTok.
Unmatched Organic Reach
On TikTok, even the smallest accounts can reach the right audience, with a large percentage of watch time coming from FYP (“For You” Page) content, not the accounts users already follow. Currently, watch time is the top-ranking factor in TikTok’s algorithm.
Here are 4 TikTok affiliate marketing tips to improve your outreach:
- Set the hook in the first few seconds
- Leverage trending audio tracks
- Post a few times per week
- Encourage shares and comments
A few well-crafted, retention-optimized videos in your niche can outperform months of generic content.
Here is an example of how TikTokers use the latest trend, “explained in cat memes,” to tell their audience about the insurance:
@kitty.explains Insurance explained by cats #catanimation #insurance #cats #kittycat #kittyexplains ♬ Originalton – kitty explains
To become a popular affiliate marketer on TikTok, you don’t even need to show your face. There are plenty of viral ways to promote offers while staying anonymous.
High Affiliate Engagement
Thanks to its immersive short-video format and seamless integration of creator-driven commerce, TikTok affiliate marketing offers unparalleled potential both for publishers and advertisers.
Keep in mind, though, that the content of small creators often feels more personal, which can lead to higher conversions. This is why many affiliates have multiple pages targeting different niche audiences. For many, it’s more effective to manage multiple pages than to post all content on a single page.
@turnerinsuranceagency Feel like paid stalkers tbh #insurance #insurancragent #insurancetiktok #fyp #foryou ♬ original sound – Sunnyecolley ⚡️💗
You can even joke while filming your videos. Just ensure that your content looks professional and doesn’t offend anyone.
@morelukedonkin That’s free electricity right there
♬ original sound – Luke Donkin
Low Entry Barrier
Unlike Instagram and YouTube, where success hinges on professional video production, TikTok provides a level playing field. Just create catchy content and encourage users to follow the links in your bio.
@gejiabao logic behind how insurers profit!! #insurancecompany #insurance #insuranceclaim #insurancetiktok #wharton #sgfinance ♬ original sound – Jiabao’s Insights
You don’t need a fancy interior as the background. You may not even have the greatest microphone and camera. To succeed on TikTok in 2025, all you need is useful data that can help people.
Creative Freedom and Authenticity
TikTok audiences prefer raw, real content. A quick, unfiltered video recommendation can generate hundreds of sales. In general, users want to see a person who shares the same struggles as they do and how they are dealing with them. So one of the best ways to approach TikTok affiliate marketing is by gently promoting products that have helped you on your journey.
@extremeofficial Keeping solar panels clean! (IG🎥: @solarexpresscleaning) Cleaning solar panels regularly is crucial for sustainability. It maximizes energy efficiency, reducing the need for additional panels and conserving resources. Eco-friendly cleaning methods further minimize environmental impact, ensuring that solar power remains a truly green energy source! #Unreel #Extreme #Solarpanels #Cleaning #Eco ♬ original sound – UNREEL
You can post something that may look simple and ordinary to you, but is novel for a general audience. A video where a guy cleaned solar panels gave him 500K views, more than 5,000 likes, and almost 800 shares.
Who Should Stay Away from TikTok Affiliate Marketing
While TikTok is a great platform for promoting products, it still has its own drawbacks: limited link opportunities, a short content lifespan, and fierce competition.
- You can only include a link in your bio, and even then, you need to first switch to a business account or meet specific follower thresholds.
- In-video links aren’t clickable, and you also can’t add any QRs. If you decide to use QR in your videos, the system may restrict the video.
- Most content only lasts 24 to 72 hours in the FYP feed. After that, it’s largely buried by the algorithm unless it catches another engagement wave.
Last but not least, most niches are already filled with influencers pushing similar products. So you need to constantly research new trends, make fun videos, respond to comments, and test different marketing strategies.
How to Become a TikTok Affiliate: Step-by-Step Guide
The general structure of affiliate marketing is always the same (pick a niche, join an affiliate marketing program, create content), but TikTok surely adds its own twist.
It’s all being authentic.
Step 1: Pick a Clear Niche
Don’t go too broad with your videos.
“What is Insurance?” can be too vague. There are already dozens of videos that cover this question. “What to avoid while choosing house insurance” or “How to determine that insurance covers the tornado/forest fire/tsunami aftermath” hits harder and is more likely to attract the right kind of loyal viewers.
Step 2: Join an Affiliate Program That Loves TikTok
Since TikTok is still relatively new to affiliate marketing, not all networks accept traffic from the platform. So look for programs that explicitly allow TikTok promotion.
Here are some good places to start:
- Profitise for the insurance and solar niches
- Impact and ShareASale are large networks with TikTok-optimized offers.
- Amazon Associates is a broad, easy-to-use network, but you can promote only products that are listed on Amazon
- TikTok Shop Affiliate is great for direct product sales inside the app
Smart advertisers know how powerful TikTok is. Networks like Profitise have tons of approved TikTok-friendly advertisers, so you’re not begging for approval or breaking rules.
Step 3: Create Content That Feels Native (Not Salesy)
You don’t need perfect lighting, voiceovers, or logos. TikTok affiliate marketing is all about real and raw content that tells a story and shows transformation.
Here’s what performs in insurance and solar:
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- “Did you know?” skits
- “Real life regret” or “What I wish I knew”
- Before & after bill breakdown
Step 4: Master TikTok’s Content Flow
TikTok rewards creators who post consistently and have high engagement. It’s totally fine to create multiple similar videos with the same trending sound as long as you’re editing the footage or adding new visuals.
Many affiliates record their videos in batches on a single day and post them throughout the week. It saves them time while still giving valuable affiliate marketing traffic.
Step 5: Optimize for Conversion
Since TikTok doesn’t allow clickable links in videos, you have to be smart:
- Add your affiliate link in your bio (use a link-in-bio tool like Beacons or Linktree)
- Use promo codes if the program offers them
- Always mention “link in bio” or “code below” verbally or in text
- Pin your best-performing videos to your profile
And don’t forget to track what works. You can use both built-in TikTok instruments or third-party tools. Keep in mind that your top 10% of content might be driving 90% of your commissions.
Examples of Successful TikTok Affiliate Marketing
Chris Cobb and Skool
While Chris isn’t the publisher limited only to the insurance niche, he promotes Skool service as the affiliate that demonstrates how finances work in our world. His videos about “How does it work” are among the most popular in this niche on TikTok.
For instance, his video about car insurance gathered almost 5.5 million views, 743 thousand likes, and nearly 100 thousand saves!
@chriscobb_chosen Replying to @vincentcantara0 How Car Insurance works in 60 seconds #carinsurance #carinsurancetips #carinsuranceagent ♬ original sound – Chris Cobb
One more example: his video explaining car insurance earned 5.5 million views, 743K likes, and nearly 100K saves.
@chriscobb_chosen Life Insurance EXPLAINED Follow for More
♬ original sound – Chris Cobb
Skool’s affiliate program allows its affiliates to earn 40% of recurring commission for as long as the lead remains subscribed to the service. Since most courses in the wealth niche start at $50 per course, Chris can easily make a living from his TikTok blog.
Makeup by Shayla and LTK
Popular TikTok creator MakeupShayla leverages LTK to monetize her blog. LTK is an affiliate marketing platform designed for lifestyle influencers. By using it, Shayla curates shoppable collections of her looks, allowing her fans to buy clothes and beauty items that she currently promotes.
Source: Makeupbyshayla Linktree page
Justice Buys and Amazon
With almost 1.5 million followers, Justice Buys is an affiliate marketing powerhouse on TikTok. His high-performing videos promote a wide range of daily usage Amazon products, including trending kitchen tools and home upgrades.
Justice monetizes this visibility by directing traffic from videos to his website, where users can explore promoted goods even better and purchase the featured items via Amazon affiliate links.
@justicebuys Are these the future of earbuds? 😮🎧 #viaim #viaimrecdot #techtok #ai #aiearbuds #earbuds #productivity ♬ original sound – Justice Buys
He makes his video relatable while showing how promoted products can benefit his viewers in their daily lives. This “simple” approach bridges him with the audience, turning fun videos into a reliable source of passive income.
How You Can Promote Your Videos and Links: Organic vs. Paid Ads
To succeed in TikTok affiliate marketing, you need to get people to see and click your content. Both organic promotion and paid advertising are effective, but they serve different goals and come with unique advantages and disadvantages..
| Feature / Factor | Organic Promotion | Paid Advertising |
| Cost | Free or minimal investment | Budget-dependent (daily or campaign-based spend) |
| Speed of Results | Results build over time | Fast exposure. It can generate traffic for you within hours |
| Sustainability | Long-term visibility; videos can keep performing for weeks or months | Short-term, unless you keep paying |
| Scalability | Limited by content output and algorithms | Highly scalable through increased budget and testing |
| Control & Targeting | Less control (reliant on algorithm and engagement) | Full control over targeting (location, interest, demographics, etc.) |
| Trust Factor | Content feels genuine, so people tend to trust such bloggers | Most times, it feels like an ad if you don’t make it look like an organic video |
| Technical Complexity | You need to understand the latest TikTok trends and users’ behavior within a specific timeframe | Requires knowledge of ad platforms and ad optimization |
| Risk Level | Low financial risk | Moderate to high risk |
Many affiliate marketers start with organic promotion to validate their content and offer, then reinvest early profits into paid ads to scale.
Maximize Your Lead Sales with Profitise
Profitise is an affiliate network that offers one of the highest prices for insurance and solar web leads and phone calls. As an affiliate, you can sell your traffic quickly and generate more of it with customizable lead generation forms.
Here’s why Profitise is a go-to choice for insurance and solar affiliates:
- The biggest pool of insurance and solar advertisers to sell your leads
- The highest price per insurance and solar leads
- Around-the-clock support from an affiliate manager
- Free lead generation forms that can be embedded on a website in a few clicks
Join Profitise as an affiliate to grow your bottom line.
Frequently Asked Questions
Can you do affiliate marketing on TikTok?
Yes, you can do affiliate marketing on TikTok by promoting products and sharing affiliate links via your bio (Linktree, Beacons, etc.). Look for TikTok-friendly networks and advertisers.
How to start affiliate marketing on TikTok
Pick a niche, join affiliate programs, create a Link-in-Bio tool, and post engaging videos that solve problems or review products. Use trends and hashtags to boost reach. Include a clear call-to-action directing viewers to your affiliate links.
How to make money on TikTok with affiliate marketing
Promote affiliate products through short videos, encouraging users to open your bio. Add your affiliate link to your bio using tools such as Linktree. Once viewers click your link and buy/share their contact information, you earn a commission.
