Affiliate marketing email templates help you save time while still sounding personal and relevant to your leads. If you are using email as one of your traffic sources, automate it with catchy templates. They allow you to communicate with thousands of clients simultaneously, while keeping the communication personalized.
The right template doesn’t just speed up your workflow. It builds trust, guides your leads smoothly through the funnel, and ultimately drives more conversions.
Explore the affiliate marketing email templates below and grab some if you need.
How To Write an Affiliate Email
An affiliate marketing email is an email an affiliate sends to their audience to promote an advertiser’s product and earn a commission in the chosen affiliate program. Affiliate marketing emails can take many forms, from reviews to educational content to exclusive promotions. Meanwhile, they all solve a reader’s problem while driving conversions.
Writing an effective affiliate email starts long before you type the first sentence. It requires a solid marketing strategy, including deep market and competitor analysis.
So ask yourself about the purpose of the email you’re creating and whether it resonates with the recipients. Personalization is the key to success, even with affiliate marketing email templates.
Subject Line: Your First Impression
The subject line defines whether your email gets opened or ignored. It should spark curiosity or offer a clear benefit.
To make the subject line short and catchy, use the following tips:
- Keep it under 50 characters
- Use curiosity or urgency (but avoid clickbait)
- Speak to a pain point or desire
- Avoid spammy words like “Buy now!!!” or “FREE $$$”
For instance, your subject can look like “Tired of high energy bills? Here are 3 smart ways to power your home” or “Why I stopped overpaying for insurance (and what I use now)”.
Introduction: Make It Personal
Start your message with a greeting and an emotional hook. Reference a relatable situation, an insight, or your own story. It helps build trust and makes the lead feel like you’re talking with them, not at them:
“When my premium jumped by 30% overnight, I knew I had to find a better solution as fast as possible. Otherwise, I risked spending all my honeymoon money on it”.
Email Body: Provide Value First
Before pitching anything, give context. Educate the reader, tell a story, or describe how you discovered the product. Explain the problem your audience might face and highlight how the promoted product fixes it.
Include social proof in the affiliate marketing email template (e.g., reviews, ratings, testimonials). You can use images, GIFs, and videos as long as they emphasize the premise and don’t trigger spam filters. However, ensure your email works without them as well, as many clients block media by default.
Call to Action (CTA): Make It Clear and Urgent
Your CTA should stand out and tell the reader what to do next. Good CTAs in the affiliate email template use action verbs and emphasize benefits or urgency with offers like “Start saving today” or “Free solar assessment ends Friday”.
Affiliate Marketing Email Templates Examples
Tired of guessing what to write in your affiliate emails? Here’s your complete shortcut with affiliate marketing email templates for every stage of the funnel. We’ll guide you in writing affiliate emails, from cold intros to urgency-driven closers. Just plug in your offer, hit send, and watch the clicks (and commissions) roll in.
Cold Emails
Cold emails are unsolicited messages sent to people who don’t know you yet. They haven’t shown prior interest in your offer, so you’re essentially interrupting their scroll or inbox. So, you need to spark curiosity with a PAS (Problem, Agitation, Solution) email to open the letter, while ensuring that you don’t sound spammy:
- Problem: State the pain clearly to show empathy.
- Agitation: Intensify the problem, while highlighting the consequences of not solving it.
- Solution: Offer a clear, easy, relevant path out of the pain.
This emotionally charged structure is perfect for hooking cold leads who aren’t actively shopping but want relief.
Here is an example of a cold email template for affiliate marketing in a solar niche:
| Subject Line: Quick question about your home energy bill
Hi [First Name], I hope this isn’t too out of the blue. I’m reaching out because many homeowners in [City/Area] are overpaying on energy and don’t realize they could cut 30–50% off their bill with the right solar incentives. There’s a free calculator here that checks what savings you qualify for: You don’t need to commit. Just punch in your ZIP code and get your options. Let me know if you’d like help reviewing the results. Best, [Your Name] |
ToFu — Top of Funnel (Awareness)
Top of Funnel (TOFU) emails are typically the first point of contact in your email sequence after someone signs up, whether through a lead magnet, quiz, calculator, or newsletter form.
At this stage, the subscriber might not even know they have a problem yet, let alone that you have the solution. However, they are interested in the products that you are promoting.
So, your job here isn’t to sell, but to inform and build a relationship. You’ll lose trust if you come across as too pushy too soon. Here is an example of how affiliate marketing email templates can promote a product without being too pushy.
| Subject Line: 3 Signs You Might Be Overpaying for Life Insurance
Hi [First Name], If you’re like most people I talk to, you’ve probably wondered: “Am I really getting the best deal on my life insurance?” The truth is simple. Life insurance is one of those things that’s easy to ignore, but when you finally sit down to look at it, you realize you could be saving hundreds per year (without giving up coverage). Here are 3 common signs you might be overpaying:
The good news? Comparing options is easier than ever, and it doesn’t mean committing to anything. In my next email, I’ll show you a simple comparison that helped my friend save $125/month on her policy, without cutting coverage. Stay tuned, |
At this stage, your affiliate marketing email templates encourage users to stay with you. Keep your messages interesting and CTAs low-commitment. You’re not pushing for a quote yet. Currently, you are just sparking leads’ curiosity.
Welcome Email
Here, you introduce yourself to clients, set expectations, or deliver the promised lead magnet. It is your first impression, and typically, it has one of the highest open rates of emails you’ll ever send. Use it to:
- Say thank you for subscribing
- Share who you are and why they should trust you
- Let them know what to expect (frequency, type of content)
- Deliver any promised lead magnet
- Guide them toward useful links (like a “Start Here” page or product comparison)
Educational Email
The main purpose of this email is to teach something genuinely useful and establish expertise. This type of email proves you know your stuff. You’re here to help, not just pitch. You might share a “How-To” guide, give quick tips, or explain common mistakes.
Copyleaks uses a simple hook in the subject to encourage leads to open their educational letter, leading to opening their website to explore new features.
Lead Magnet Follow-up
With those messages, you re-engage users after a freebie, expand on the topic, and gently suggest a paid option, which you promote. This email should recap the lead magnet value, help users take the next step, and introduce the problem the promoted product solves.
Storytelling Email
These emails use emotion and narrative to connect with the reader. Your task here is to create an emotional bond, build relatability, and transition into a solution. Show your journey, transformation, and how you shared the same struggles before you use the promoted product. These emails don’t just inform. They make a mental connection, driving trust and conversions.
MoFu — Middle of Funnel (Consideration)
At this stage, your leads are aware of their problem and are looking for the right solution. They know you, trust you, and actively evaluate solutions to their problems. They might have downloaded a lead magnet, read a few of your emails, or watched a webinar. They’re warm, but not ready to buy yet.
Your job is to guide them, offer comparisons, show results, and handle objections. These emails act as the bridge between curiosity and conversion, so they help determine why your option is the best on the market for them. Here is the success story that you can copy and use in your affiliate marketing email templates:
| Subject: How one family cut their energy bill by 82% in 60 days
Hey [Name], Our clients, the Garcia family in Texas, went solar in March. Two months later, their power bill went from $312 to $54. They shared their full story, from installation to the first savings spike: → [Link to Case Study or Interview] Thinking of going solar too? → [Free Quote Tool or Checklist] — [Your Name] |
At this stage, you want to reduce doubt and increase clarity with your affiliate marketing email templates. You can easily do it with the following 5 types of messages.
Product Review Email
This email is focused on sharing an experience with a specific product. You explain the problem that led you or previous clients to try it, what the product promised, and how it performed.
The key to success is to be honest by including both pros and cons. You don’t need to be overly detailed, but real-life benefits matter more than features.
Comparison Email
Comparison emails help readers make decisions by highlighting the differences between multiple products. You break down which is better for what type of user, and clearly state your preferred choice, with reasoning why your product is better.
This approach is handy in niches like solar (e.g., comparing providers) or insurance. It positions you as a helpful advisor rather than a pushy seller. Include comparison tables or bullets for clarity.
Case Study / Success Story
These emails showcase a real success story to build trust and provide proof of concept. You can tell your own story or feature someone who used the product with great results. Focus on the “before/after” transformation: the challenges, what they tried before, how this product helped, and what changed after.
It’s particularly compelling when paired with numbers or visual outcomes (e.g.,“ cut electricity bills by 40%”). Readers see themselves in the story and are more likely to take action.
Problem–Agitation–Solution (PAS)
PAS emails are emotional by design: you start by naming a relatable pain point your reader faces. Then, you stir it up while gently introducing the product as a clear, stress-relieving solution.
This works incredibly well for insurance (e.g., lack of coverage, family risks, sudden costs) and solar (e.g. high energy bills, grid instability). Use simple storytelling or even a hypothetical scenario to draw the reader in.
BoFu — Bottom of Funnel (Decision)
It’s the final stretch of your affiliate email funnel. At this point, your audience knows the problem, has considered solutions, and is close to buying. All they need is the final nudge.
Here you can handle objections like price, trust, or time. It’s recommended that you clarify the next steps to make buying feel easy, offer social proof of your offers, and give a final push with urgency.
You don’t need to fall hard on storytelling, since your task is to gently lead to the action. Let’s examine how you can use objection-handling messages in your affiliate marketing email templates:
| Subject: Save money and the planet? Yes, please. Hey [Name],Ever wonder how much your energy bill could shrink if you just went solar?The answer might surprise you, especially with [Product/Company Name] offering $0 upfront installation and a 25-year panel warranty. I’ve partnered with them because they actually make going solar easy (and fast).[Grab your free quote here] — takes under 60 seconds.Don’t let another month of sky-high bills pass by.— [Your Name] |
Objection Handling Email
These emails tackle the unspoken “but what if…” in your reader’s mind. You directly address common concerns — like “Is this too expensive?”, “Will it actually work for me?”, or “What’s the catch?” By naming the objection, you disarm it. Use it with leads who are almost ready but still stuck in hesitation.
Urgency / Scarcity Email
These emails create time or quantity pressure. However, they aren’t pushy since they provide limited-time bonuses or expiring discounts. Urgency is especially effective when someone is “on the fence” and just needs a reason to act now.
You can use urgency in your offers, just like Lingvist encourages its old users to come back to them.
FAQ Email
Here, you answer the most frequent questions people ask before purchasing, such as cost, guarantees, cancellation, etc. It works wonders in niches like insurance or solar, where the decision feels high-stakes. Keep answers short and simple, and end with a “Still unsure? Here’s your link to explore or ask questions.” CTA.
Testimonials / Social Proof Email
Social proof builds credibility fast. These emails compile 2–3 real user quotes to show that other people took the leap and loved it. Bonus points if you add names, images, or locations for authenticity. This format is powerful for products that require trust, like financial tools or energy systems, since it removes the “too good to be true” feeling.
Promotional Email
We recommend sending those messages only during launch, limited sales, or time-limited offers. Keep the focus on the benefit, not just the price tag. This email works best when your audience is already aware of the product, so get straight to the point.
CUUP sale with its interactive button above all content is an excellent example of how to grab leads’ attention.
Bonus Stack Email
This email turns a good deal into an unmissable one. You list your exclusive bonuses that the reader only gets if they buy through your affiliate link. Make the bonuses highly relevant and packed with value (often more valuable than the product itself). Include a deadline to boost urgency.
Maximize Your Lead Sales with Profitise
Profitise is an affiliate network that offers one of the highest prices for insurance and solar web leads and phone calls. As an affiliate, you can sell your traffic quickly and generate more of it with customizable lead generation forms.
Here’s why Profitise is a go-to choice for insurance and solar affiliates:
- The biggest pool of insurance and solar advertisers to sell your leads
- The highest price per insurance and solar leads
- Around-the-clock support from an affiliate manager
- Free lead generation forms that can be embedded on a website in a few clicks
Join Profitise as an affiliate to grow your bottom line.
Frequently Asked Questions
Where can I find affiliate marketing email templates?
If the email templates up the page are not enough, you can find more free email templates with HubSpot, Mailchimp, affiliate marketing blogs, online courses, and marketplaces like Etsy. Many marketers also share free templates in forums and marketing communities.
How to write email templates for affiliate marketing
To write effective affiliate marketing email templates, start by understanding your audience and their funnel stage. Use clear, benefit-focused language, address objections, build trust with social proof, and include a strong, direct call-to-action.
Can I earn by selling affiliate marketing templates to other affiliates?
Yes, since many affiliates want ready-made, high-converting templates to save time. If your templates are well-crafted and proven to convert, you can sell them as digital products.
