The global insurance market is developing rapidly, expected to exceed $8 billion by 2026. However, the trust in insurance companies leaves much to be desired across the board, with only around 34% of life insurance leads fully trusting their insurers.
This complicates things when it comes to insurance lead generation, whether you generate insurance leads using earned media or buy insurance leads. From the business perspective, you need high-intent leads who will convert, not abandon you because of trust issues.
So where do you find high-quality leads, and what insurance marketing ideas are best for reliable insurance lead generation?
Let’s dig right into it.
If you’re planning to purchase insurance leads, it’s a good idea to start by understanding the types of potential customers in the insurance industry:
Regardless of what type of insurance an agent works with, there are a few universal tips on how to purchase insurance leads with the prospect of converting them into real clients.
Some lead generation companies prefer to emphasize the quantity of insurance leads, neglecting their quality. Purchasing insurance leads from such providers is not worth it.
Here are some high-quality leads you might want to consider:
You can learn about the most effective way to call potential clients from the video from an expert in this field, insurance agency owner Deon Williams:
Now, sometimes purchasing insurance leads is not worth the money:
Absolutely all modern business avenues show a tendency towards automation, and insurance lead generation is no exception. There are specialized software products for those wishing to purchase health insurance leads and customer contacts. Such platforms automatically generate life insurance leads and can be integrated with other systems to manage the resulting client bases.
An affiliate network is a platform that allows those who want to purchase insurance leads (advertisers) to find offers from companies that sell leads online (affiliates). Such platforms are abundant with clients for any type of insurance – from life insurance leads for agents to car insurance leads. However, before buying life insurance leads, pay attention to their quality.
The Profitise affiliate network offers internet leads who are genuinely interested in your company’s products. On this platform, you can buy insurance leads, manage your insurance leads online, track new offers from verified sellers, and receive databases of insurance leads ready for conversion.
Profitise uses advanced insurance marketing strategies and innovative technological solutions, allowing you to obtain good leads quickly, profitably, and safely.
Depending on what high-quality leads you need, the cost may vary from $5 to $200 or even more.
|Real-time leads: $7-$30
|These insurance leads are generated in real-time and, therefore, require an immediate response.
|Live transfer leads: $25+
|The higher cost of live transfer leads for life insurance reflects their higher conversion rate.
|Search leads: $10-$20
|Search leads are leads who have shown interest in the services you provide, being high-quality leads worth purchasing
|Exclusive leads: $15-$50
|These leads are accessible only to one insurance company and, therefore, are the most expensive and profitable
Many insurers are interested in alternatives to purchasing insurance leads, specifically free insurance leads that you can draw from referral programs, partnerships, and your earned media.
Let’s review some of these free strategies:
Joining Profitise will grant you access to a gigantic insurance leads database, all transparent and safe. If you decide to buy insurance leads or are interested in selling life insurance leads, register with Profitise as an affiliate or advertiser – and grow your bottom line sustainably and with no risks.
You can purchase insurance leads from partner networks like Profitise. Purchasing such leads for insurance agents at Profitise is safe and cost-effective, with many leads converting into clients.
To purchase life insurance leads, you should register with Profitise as an advertiser. Then, you will find offers with different prices per lead, depending on your quality and quantity requirements.
There are many lead generation methods if you don’t want to purchase insurance leads, and some of them don’t require financial investments. You can tap into social media, apply SEO practices, start a referral program, and more. However, if you lack knowledge or resources for generating leads from earned media, buying leads for life insurance might be the best option.
Buying insurance leads is the optimal way to find leads for life insurance marketing if you’re new to the game. You can also generate leads using your website, social media, or blogging, but this may require immense investments in terms of time and effort.
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