As the solar industry lights the way forward, generating commercial solar leads becomes even more profitable, especially for affiliates who know how to drive their audience to a matching business. At the same time, bigger companies are trying to use as many credible solar lead generation sources as possible, creating a lucrative market for affiliates.
So how do you maximize your affiliate income while providing exceptional value to your audience?
Read on to explore the best strategies to acquire and retain commercial solar leads.
Solar Industry Insights For Commercial Lead Generation
Solar photovoltaics is one of the most cost-effective technologies for electricity generation. Global solar PV capacity has long reached 1,18 terawatts, with around 126.4 gigawatts generated in North America alone.
Source: Statista
Here are some important facts to proceed from when generating commercial solar leads:
- Over half the total commercial and corporate solar capacity has been added since 2020.
- Over 263,000 Americans are employed in the solar sector in over 10,000 companies.
- Solar has generated over $36 billion in private investment.
These statistics highlight solar energy’s significant growth and impact in both global and local contexts. However, as the competition for quality solar leads gets tougher, it might become harder to generate leads sustainably with standard marketing strategies.
What Are Commercial Solar Leads?
A commercial lead refers to a business of any size that shows a desire to adopt solar energy solutions for commercial purposes. Commercial solar leads range from small to large-scale enterprises interested in renewable energy sources.
Experts and reputable brands in the solar industry use a multi-channel approach to commercial solar lead generation to maximize their outreach. More often than not, synergizing online and offline channels helps cover target groups while identifying the most profitable clients.
Source: Revboss
How To Get Commercial Solar Leads: 7 Failproof Tactics
Embrace these solar lead generation strategies to set the stage for success:
Craft Your Ideal Customer Profile (ICP)
You can’t cater to every commercial and industrial sector niche — it’s time-consuming and costly. Instead, focus on prospects who align with your goals and offer the best returns.
Crafting your Ideal Customer Profile (ICP) is a cornerstone for successful commercial solar lead generation. Knowing exactly who your solar leads are allows you to pinpoint why they should choose your product.
ICP is like a blueprint for a customer that perfectly matches what your organization provides. Instead of wasting time on every lead, ICP helps you focus on people truly interested in your product.
Source: Gartner
Customize your research to create unique buyer profiles for residential leads and commercial solar leads, acknowledging the needs, budgets, geography, and limitations of each segment.
Here’s some evidence of the effectiveness of ICP:
- According to HubSpot, companies using ICPs in their sales and marketing strategies have a 38% higher sales win rate
- A study by ABM Alliance Research found that organizations implementing account-based marketing strategies, which often involve ICPs, saw a 171% increase in annual contract value
The personas of your commercial solar leads are extremely important. Knowing your leads, how they interact across touchpoints, and what triggers and prevents purchases can help you strategize your marketing in a meaningful and – most importantly – profitable way.
Omnichannel Targeting of Commercial Solar Leads
Capturing solar leads demands addressing the individual considerations unique to businesses.
Here are several ways to gather solar sales leads online for commercial clients:
| A commercial-focused website | Make sure your website prominently showcases commercial solar solutions. Develop dedicated pages or sections that specifically address the distinct needs of businesses like, for example, cost savings, environmental impact, and long-term benefits. |
| Targeted content marketing | Marketing content can encompass case studies, whitepapers, informative videos, and articles around the financial and environmental advantages of commercial solar installations, aiming to capture the interest of potential commercial solar leads. |
| Pay-per-click marketing | Utilizing PPC methods is critical in solar panel lead generation. Through strategically crafted ads, businesses can reach interested companies faster and more precisely, maximizing the likelihood of converting clicks into qualified solar installation leads. |
| LinkedIn marketing | Connect with businesses, decision-makers, and facility managers on LinkedIn to tap into B2B solar lead generation. Share content, participate in discussions, and employ LinkedIn advertising to reach your commercial solar leads. |
| Targeted email campaigns | Build your email campaigns around the distinct benefits of your commercial services. Segment your email lists to deliver tailored messages to different recipients. |
| Landing pages for commercial solar leads | Create dedicated landing pages for commercial solar offers, ensuring that the content addresses the specific concerns and requirements of businesses. |
| Energy Audits, Assessments, and Webinars | Offer energy audits to demonstrate cost savings and environmental benefits. Host online webinars on commercial solar solutions to showcase your expertise and, thus, generate more solar panel leads. |
Boost SEO to Get the Best Solar Leads
Make it easy for potential customers in the commercial solar world to discover your business by fine-tuning your SEO.
Source: Wordstream
Here’s how to get commercial solar leads and elevate your SEO game:
- Thorough keyword research: Identify relevant keywords using tools like Ahrefs, aligning with what potential clients may use in their online searches
- Optimize website content: Utilize chosen keywords to optimize your website’s content, including titles, descriptions, and body text
- Effective calls to action: Provide clickable buttons, contact forms, and links to make it easier for prospects to take action
- Build backlinks: Employ strategies like guest blogging and social media marketing to secure backlinks from reputable sites, boosting your website’s ranking
- Use Alt Tags: Enhance image search ranking by using alt tags
- Utilize Header Tags: Emphasize key content points, aiding search engines in understanding your website’s structure
Generate Solar Leads by Automating Lead Nurturing
Nurturing leads takes center stage in commercial lead generation for solar businesses. However, it can only be effective if it’s automated so you can drive clients to conversion at scale without sacrificing the quality of your services and the customer experience.
Use your power to decode user behavior and engagement metrics to create tailored communications around individual needs and concerns. Likewise, make sure to have a robust follow-up strategy.
Classify your follow-up efforts into these zones:
- Resolution zone: leads explicitly declining your offer
- Patience zone: leads expressing interest but requiring additional time
- Engagement zone: leads yet to respond
- Perseverance zone: leads requiring engagement through personalized emails, calls, or tailored content
Build Collaborations in Energetic Industries for Commercial Solar Leads
Collaboration within the solar industry has become increasingly vital.
Here’s how you can make the most of industry partnerships:
- Identify businesses in your local area with substantial energy demands, such as warehouses, manufacturing facilities, and supermarkets
- Contact the chosen businesses, introducing your services
- Cross-promote services to your client bases
Without a doubt, you can generate more commercial solar leads by conducting or participating in local networking events and trade shows. Research relevant locations, craft a compelling pitch, create impactful marketing materials, set up a booth, network actively, and follow up post-event to nurture potential client relationships.
Consider These Industries To Generate Exclusive Solar Leads
Understanding the energy needs and challenges in sectors like hospitality or manufacturing may open new streams of potential solar clients for you.
Here’s how you can generate exclusive solar leads:
- In healthcare, where a consistent power supply is essential, emphasizing the reliability and resilience of solar energy systems during outages becomes a powerful selling point. This directly addresses the industry’s need for continuous and dependable energy sources, showcasing your solar solutions as a trustworthy and sustainable alternative.
- In the manufacturing sector, energy-intensive processes often result in high electricity bills. By addressing this pain point in your marketing, you can highlight how solar solutions can reduce operational costs.
- In the construction industry, where power demands can be substantial during various project phases, showcasing solar benefits in providing a sustainable and cost-efficient power source can attract construction companies looking to enhance their green initiatives and minimize costs.
- In the hospitality niche, highlighting the positive impact of solar installations on the environment and cost savings can catch the interest of hotels, resorts, and restaurants that aim to boost their sustainability and cut long-term operating costs.
Monetize Your Traffic with Profitise
Profitise is a leading insurance and solar affiliate network for affiliates who are selling quality web leads and phone calls. With hundreds of businesses already joined and even more to come, Profitise is a to-go place to monetize your traffic.
With Profitise, you get:
- Embeddable JavaScript forms to generate qualified insurance and solar leads
- Large lead market to sell your traffic instantly
- High price for your web and call leads
- Free assistance from your affiliate manager
Sell leads with Profitise as an affiliate.
What are commercial solar leads?
A commercial solar lead is a prospective business or customer interested in adopting solar energy solutions for commercial use. For advertisers, commercial solar leads are generally more profitable clients than residential solar leads.
How much do solar leads cost?
The solar leads pricing system varies based on location, lead quality, and marketing channels. Businesses can expect to invest in lead generation programs and advertising, with per-lead costs ranging from a few dozen to several hundred dollars.
How to get commercial solar leads
Acquiring commercial solar leads involves implementing a multi-channel strategy that combines digital and traditional marketing methods. Alternatively, you can buy commercial solar leads from lead generation agencies and affiliate networks.
