- The year 2020 has already brought about a lot of change, and the only thing that’s certain? More is coming. Planning for what’s next can leave a lot of unanswered questions, especially when it comes to sales and marketing. With life at a distance, it’s important to know just exactly how remote marketing works.
The Positive Side
According to a study conducted by The Whole Brain Group, 95% of consumers purchase from sellers who offer relevant content at each step of the buying process. This is great news for marketing teams – even for companies whose marketing teams are lean and greatly affected by a switch to remote working. Utilizing remote technology, data analysis, and lead tracking platforms should empower any insurance marketer to spend their extra time working on stellar content and strategy.
Working from home as an insurance marketer can include fewer interruptions and time to focus on what has been usually sitting on the back burner for a later date. Shift your mindset to think of this time as an opportunity to increase productivity.
Things to Look Out For
Whether you’re a solo affiliate marketer or an advertiser with a large team, there is a level of uncertainty when it comes to remote work. Marketing can carry a lot of weight and depends heavily on the behavior of consumers. Being aware of your own needs as a marketer is important to running a successful business.
Following certain patterns like knowing when to turn off work-related items and collaborating with employees virtually is a great way to decompress and make sure your stay-at-home work is sustainable.
Avoid some of these obstacles by doing the following:
- Take breaks
- Control your notifications
- Schedule team meetings
Moving Forward
A great way to make the most of this “downtime” could be by focusing on your customer service skills and capabilities. With a big focus on marketing, auto or health insurance leads shouldn’t see too much of a decrease during this time, but in the event that there is a shift – spend this time acquiring some knowledge on your audience, industry, and what customers are looking for long term.
Once you do your part in researching and gathering your thoughts, apply this thinking towards parts of your business such as: content marketing, IVR strategy, website, email campaigns, newsletters, and nurturing leads. Successful ways in doing so include utilizing platforms that allow you to better personalize your marketing materials and ultimately serve to enhance your customer’s journey.
Reaching out to the team at Profitise not only allows you to apply certain automated processes to your business plan and lead management, but also provides an insurance leads affiliate network to help navigate your success in and out of the office. Register as an Affiliate or Advertiser today!
