Insurance & Solar Affiliate News

How to Avoid Insurance Marketing Fatigue

08/18/2020

In the past few months, it’s been imperative to digitally transform our places of work and children’s classrooms in order to create some semblance of normalcy. While this recent digital revolution was certainly fast-tracked, it wasn’t unexpected. Consumers have increasingly been turning toward technology to automate certain aspects of daily life for a while now, and businesses have met new sales processes through online adaption and e-communication. However, what are the repercussions of this shift? 

Consumers, including your target audience, are being constantly bombarded with daily messages from different platforms and angles. They may ultimately be experiencing marketing fatigue as a result. 

The Effects of Digital Marketing

Statistics have shown that corporate users send or receive more than 167 emails a day and that number is rising by 10% each year. Not to mention, those numbers do not account for social media posts, text messages, and other forms of communication. 

While it’s important to reach your audience and there are many platforms that make it possible, utilizing them all at once and too often can come with consequences like decreased responses, low conversions, and skipped messages. When this happens, it’s hard to know the correct path to take in order to reach your audience within reason. For insurance marketers, this can be particularly tricky as your audience is often dependent on different industries. Do your auto insurance leads respond better to email marketing while your health insurance leads seem to result in inbound calls? We’ve outlined a few tips below that may help get you the answers to these questions, and then some. 

#1 Go Back to Basics – With consumers being overwhelmed by emails and digital forms of communication, many of them are going back to the (now traditional) phone call to gather information and quotes. Make sure your business is prepared to meet their expectations with a call process that’s straightforward and meets your customer’s needs quickly and without hassle. 

#2 Streamline Your Process – In order to streamline your communication efforts with a marketing fatigued customer, consider investing in an Interactive Voice Response System (IVR). That’s right, not all technology creates the same sort of fatigue. IVR systems are used for multiple purposes like processing of customer’s phone calls, providing transaction details, taking customer’s requests, and ultimately transferring calls to agents based on customer requests. A streamlined system should put the consumer’s mind at ease and make for an easy and less intrusive buying journey. 

#3 Use Data Where it Matters – Understand your ROI by analyzing data that is generated through your calls and IVR systems. Get the most out of all the leads you generate by choosing an innovative lead management system that lets you manage, distribute, and monetize your leads. 

From high-converting landing pages to customizable email templates and expert guidance, Profitise supports affiliates with everything they need to succeed, thrive, and ultimately avoid marketing fatigue. To track and route auto insurance leads, register with our Affiliate team today.

SUBSCRIBE

Get articles delivered directly to your inbox.

    Editor’s Picks

    How To Get Health Insurance Leads: 7 Key Sources

    05/17/2024

    It’s no secret health insurance is widely popular, and even more so in the post-COVID world: well over 200 million ...

    Read More

    How To Acquire Online Solar Leads At Scale in 2024

    05/10/2024

    The limited reserves of fossil fuels and their negative environmental impact have long made solar energy a promising business, with ...

    Read More

    Selling Solar Leads: How To Grow Your Solar Business

    05/03/2024

    As energy prices soar and environmental awareness grows, solar energy becomes an incredible opportunity for the leading solar panel selling ...

    Read More

    The Art of Turning Solar Installation Leads into Customers

    04/19/2024

    Generating quality solar installation leads is one thing,  but it’s another thing to nurture these leads to a conversion, assuring ...

    Read More

    How To Target Commercial Solar Leads

    04/12/2024

    As solar panel lead generation becomes more competitive, qualified and exclusive commercial solar panel leads are increasing in value as ...

    Read More

    Top-To-Bottom Auto Insurance Leads Analysis

    04/05/2024

    Important: This article is part of our comprehensive guide on auto insurance leads. Check it out for more insights into ...

    Read More

    The Pros and Cons of Free Solar Leads

    03/29/2024

    Important: This article is part of our comprehensive guide on free solar leads. Check it out to learn more insights ...

    Read More

    Your Best Free Solar Lead Platforms and Sources

    03/21/2024

    Important: This article is part of our comprehensive guide on free solar leads. Check it out to learn more insights ...

    Read More

    How To Get Free Solar Leads: Effective Strategies

    03/15/2024

    For solar businesses, attracting solar leads is a no-alternative path to increasing revenues and successful development, with 61% of marketers ...

    Read More

    Qualified Insurance Leads & Calls

    Direct to Your Business

    Grow your insurance business with calls and leads data from high intent customers who are ready to convert. Profitise’s scalable call and lead solutions for the insurance industry are powered by data science and cutting-edge technology.

    Client Registration

      ADVERTISER REGISTRATION