Insurance Affiliate News

The Marketer’s Dilemma

05/29/2020

Most marketers enter the affiliate marketing world with several goals in mind. Often motivated by an ambitious heart and dreams of a successful future, marketers leave the station full speed ahead. But what happens when the track begins to bend and the business car is too crowded? It can easily feel like the train is headed toward burnout being the next stop. 

How to Avoid Burnout

For affiliate marketers, the term burnout somehow doesn’t seem applicable: How can the track possibly feel off-course when you are driven by passion and exist in a growing and lucrative industry? Well, a study in the Journal of Personality reports that 88% of people surveyed in fact were extremely passionate about their jobs, yet by taking on too many tasks, and not knowing where to direct their entrepreneurial energy eventually led to feelings of burnout. 

To help you circumvent the exhaustion and other side effects that come with reaching that point, refocus your efforts around what really matters for your business.

Give Your Content a Refresh

Content should answer problems, provide solutions, and serve as information for your product or service. Not only should it serve as a resource for the customers you seek to attract, but it can also be a creative outlet for you as well. Reframing the way you look at marketing and giving yourself a creative outlet can ultimately lead to a productive peace of mind. 

Use Data to Figure Out What’s Next

Tracking insurance leads, in particular, can be a hard place to know where to start. By embracing technology and data-driven platforms, you can now automate certain processes so you have more time to form relationships and better your business, person to person. Become a better marketer by unlocking the value of your leads by taking advantage of bold technology with real-time reporting and increase your ROI with cutting-edge solutions. 

Become an SEO Expert 

HubSpot revealed that about 61% of marketers say that SEO is their main inbound marketing strategy. While many marketers thrive in an environment with challenges and competition, obvious stressors can arise as well. Cut through the noise of this effective strategy and focus your efforts on things besides just keywords and titles. While those are important, you’ll be sure to stand out if you start to pay attention to things like high-quality backlinks and page loading speed. 

Think Outside of the Box

While adding another task to your list may not seem like what the doctor ordered for your pending case of burnout, spending your time and efforts on things that will result in leads should lower your stress a bit. A recent study by Adobe found that consumers are on average spending a total of five hours per day on email – that statistic alone should tell you how valuable your presence in that space could be. Get the maximum return on your email efforts by sending targeted emails when you can. Bulk send-outs are less likely to be opened and have low click-through rates. Work smarter, not harder. 

See how Profitise can help equip you with the best tools to drive traffic and generate quality insurance leads. Become an affiliate today.

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