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Why Insurance Agencies are turning to Affiliate Marketing

10/17/2019

Insurance is a mega-industry that touches nearly every part of our daily lives. From health insurance and auto coverage to homeowners insurance and more, Americans expend a great deal of time, energy, and money towards making sure they are covered in case the unexpected happens.

This has turned the insurance marketing business into a very competitive line of work. As Americans engage in rigorous search efforts to find the best insurance rates for them, agencies have sought solutions that can help them connect with as many prospective consumers as possible.

One increasingly popular answer is affiliate marketing—by using affiliate marketers, agencies can maximize their marketing reach while creating a better journey for their would-be customers.

What is Affiliate Marketing?

Affiliate marketing is the process of an agency, carrier, or individual agent utilizing the services of independent marketers to drive traffic and generate leads that can then be distributed to insurance providers at an agreed-upon price.

An affiliate marketer is typically someone with an entrepreneurial perspective who develops their expertise in driving traffic to websites to generate quality leads that can then be sold and distributed to insurance companies that are in the best position to convert those leads.

By utilizing affiliate marketers, insurance companies are able to eliminate some of the risk in their advertising and marketing efforts. They are also able to take advantage of many different marketers trying out a number of diverse strategies—and the insurance companies get to pick their preferred leads.

How do you succeed in Affiliate Marketing?

Whether you are a first-time affiliate marketer or someone more familiar with the industry, there are certain big picture strategies that will usually generate more success than others.

One very popular route is bringing your affiliate marketing skills to an affiliate network. When you work with an affiliate network, you gain access to a vast network of insurance companies that are all vying for high quality leads. Plus, you can sometimes get access to powerful tech platforms that allow you to optimize your marketing efforts.

Taking the first step

The best way for an affiliate marketer to begin generating and selling leads to insurance companies is to get set up with an affiliate network, especially one that focuses specifically on the insurance vertical. Doing this gives an affiliate the chance to work with knowledgeable professionals who can provide strategy tips as well as valuable market insights that aren’t available anywhere else.

Once a relationship has been established between an affiliate network and the affiliate marketer (sometimes known as a “publisher”), the marketer is able to get to work: formulating a strategy, putting it into practice, and making adjustments as needed.

From this point, it’s all a matter of generating quality leads and delivering them to insurance companies that are in need of a steady stream of prospects and customers.

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