According to BCC Research, the global insurance market in 2022 was estimated at $5.6 trillion; by 2027, it is projected to increase to $9.8 trillion. This statistic demonstrates rapid growth rates and significant prospects for the industry.
If you want to carve out your niche in the insurance sector, it’s essential to understand insurance lead generation right from the start.
In this article, we discuss the 15 best insurance lead generation ideas.
Your Best Insurance Lead Gen Ideas
Create a High-Quality Website
Numerous marketing studies prove the importance of a well-designed website for your business. For instance, it’s known that 75% of consumers evaluate a company’s reliability based on its website. We live in an era of global digitization, and the public expects a website to serve as a full-fledged alternative to an offline insurance company office.
On your website, potential clients should find detailed information about service provider prices, available insurance policies, the size, and terms of insurance payments. It’s also essential to include reviews from satisfied clients and information about the advertiser’s achievements, such as top rankings, awards, diplomas, membership in reputable associations, etc.
To attract high-quality insurance leads, consider adding some tools to your website, including:
- A free calculator to estimate insurance premiums based on various parameters
- High-quality, informative content
- A 24/7 live chat support service
- A user-friendly registration form
- Online document submission
Also, for insurance lead generation, pay attention to the UI/UX design of the website. It should be user-friendly, and you can add animated elements to grab users’ attention. Don’t forget to place calls to action on your website pages.
Optimize Your Website
This advice follows directly from the previous one. To make your website an effective tool for lead generation for insurance, you need to optimize its pages for search queries. This means that all the content on your website should contain keywords that users commonly use when searching for insurance services on Google and other search engines.
The key is not to overdo it with SEO when creating such content. All keywords should be seamlessly integrated into the texts, and users clicking on the links should find useful, relevant material. This comprehensive approach to filling your website will help generate high-quality leads.
Ensure Your Presence on Social Media
For lead generation in insurance, having just a website is not enough. In any marketing strategy, promoting your online presence goes hand in hand with developing your brand on social media. According to statistics, 70% of consumers who have had a successful interaction with a company on social media will recommend it to their friends and family.
There can be several directions of work on such platforms:
- Managing your brand’s page: A business account is an appropriate place to engage with potential clients—by answering their questions, sharing interesting industry facts, and publishing engaging interviews with experts and informative videos.
- Working with influencers: Advertising through other content creators is another excellent opportunity to attract high-quality insurance leads. This promotion method involves influencers posting content on their pages that includes information about the advertiser and their services.
- Retargeting: This type of display advertising shows ads to users who have visited your website but did not perform a specific action. These ads appear in the potential client’s feed and contain a link that, when clicked, leads them to the advertiser’s website.
According to statistics, there are approximately 4.9 billion social media users worldwide; don’t miss this opportunity to generate high-quality leads.
Create High-Quality Video Content
Optimized text is an effective tool for promoting your website, but modern users prefer videos over even the highest-quality textual material. Research shows that over 60% of consumers find short videos the most attractive type of content on social media. When obtaining leads for insurance, there are specific numbers here, too. Companies that practice video marketing receive 66% more potential clients each year.
Below are some recommendations for creating high-quality video content:
- Use storytelling: Users are unlikely to appreciate a video conveying only dry facts and figures about the advertiser. Try to evoke emotions in your target audience, sparking their desire to learn more about you.
- Optimize videos for mobile devices: To ensure you don’t miss any of your high-quality insurance leads, your video content should display equally well on all devices since most modern users use smartphones to interact with websites.
- Utilize screen recording tools: Include instructional videos on how to use the advertiser’s website or product.
- Remember SEO: Keywords are a mandatory component, not only for your text but also for your video descriptions.
- Involve customers in creating video content: User-generated content is an excellent way to engage consumers in your product and attract even more high-quality insurance leads.
Run Promotions and Giveaways
Various promotional offers can serve as auxiliary tools for insurance lead generation. These can range from simple discounts when purchasing an insurance policy to more complex campaigns. For example, offer potential clients a chance to participate in a valuable prize giveaway by signing up for a policy by a certain date. Or send them a promo code that entitles them to receive bonuses.
Register on Niche Forums
Registering on forums dedicated to home, life, or other types of insurance services will allow you to actively interact with leads for insurance. Actively respond to questions that directly or indirectly relate to your product, and you’ll certainly find forum participants who may want to reach out to your advertiser for assistance.
Host Informative Webinars
Conducting webinars is an excellent method for online insurance lead generation. Through webinars, you can educate your target audience about the advertiser’s products and the benefits that engaging with these products can bring.
To host a quality webinar, you need to:
- Choose a relevant topic: Analyze the current insurance market and select a topic that interests your target audience. To do this, gather the opinions of existing clients by conducting surveys on social media or via email. You can also track which materials are most popular on your website and search for common Google queries.
- Create an informative landing page: This acts as an announcement for the upcoming webinar and should include the date and time of the event, the topic, brief information about the speaker, and details on how to access it.
- Develop quality content: Pay attention to two aspects here: visual and audio information. Avoid creating slides overloaded with text; convey information through clear tables, charts, and other visuals. As for the content presented, try to engage viewers from the beginning and keep them on the virtual event page.
- Highlight your advantages and include a call to action (CTA): Despite the valuable information webinars provide to your target audience, their primary goal is to generate high-quality leads. Therefore, smoothly transition from any interesting topic to the advantages of the product in question.
Use LinkedIn Marketing
LinkedIn is not just a platform for socializing; it’s also for establishing business connections. It offers the advantage of LinkedIn Ads, a marketing tool that can be seen as an effective lead-generation tool for insurance. It allows entrepreneurs to generate high-quality insurance leads, attract traffic to their website, build their brand, communicate with colleagues, and elevate their business to a new level.
LinkedIn Ads encompasses four types of advertising:
- Text ads: These messages appear at the top or side of the news feed, grabbing the attention of the target audience. They are typically paid for using the CPC (Cost Per Click) model, meaning you pay for each actual click on the ad link. However, an alternative CPM (Cost Per Millenium) model is also available, where you pay for every thousand ad impressions.
- Sponsored InMail: This type of advertising involves sending sponsored messages directly to the email addresses of potential clients on the social network.
- Sponsored content: By choosing this type of advertising, you can expect ads with information about the advertiser’s products to appear in the feeds of your potential clients.
- Dynamic ads: This advertising format allows you to create personalized content, taking into account the data of each potential client, such as their workplace, job position, demographic information, etc.
Flip Insurance Leads
If building your own client base is time-consuming, you can purchase insurance leads and sell them at a higher price. The only thing you need is a trusted insurance lead generator.
Maximize Your Lead Sales with Profitise
Profitise is an affiliate network that offers one of the highest prices for insurance and solar web leads and phone calls. As an affiliate, you can sell your traffic quickly and generate more of it with customizable lead generation forms.
Here’s why Profitise is a go-to choice for insurance and solar affiliates:
- The biggest pool of insurance and solar advertisers to sell your leads
- The highest price per insurance and solar leads
- Around-the-clock support from an affiliate manager
- Free lead generation forms that can be embedded on a website in a few clicks
Join Profitise as an affiliate to grow your bottom line.
Frequently Asked Questions
How much does it cost to buy insurance leads?
The cost of a lead depends on its quality and the type of insurance. Simple insurance leads may cost an insurance agent around $10-20, while exclusive, high-quality insurance leads can cost approximately $50.
Are lead generation companies worth it?
The services of the best insurance lead generation companies are worth your attention as they allow you to quickly access customer databases and grow your business without waiting for the results of advertising campaigns and other promotion methods.
What are insurance leads?
Insurance leads are consumers who may be interested in the services of your insurance company. There are cold, warm, and hot leads depending on their interest.
How do insurance agents get leads?
To expand their customer base through high-quality insurance leads, insurance agents enhance their online presence, use online and offline advertising, launch referral programs, and buy leads for insurance on specialized platforms.
What is the best way to get leads for insurance?
The best way to get leads for insurance is to buy them from an insurance lead generation company. When making a deal, the main thing is to pay attention to the quality of leads so that they can convert into customers and bring you the expected profit.
