Insurance & Solar Affiliate News

How To Get Commercial Solar Leads: Strategies for Business Growth

03/08/2024

Imagine a world where your business not only thrives but also plays a crucial role in making our planet greener. As the solar industry lights the way forward, getting those commercial solar leads becomes the key to financial and – as pompous as it may sound – spiritual success.

Although large-scale solar lead generation is a common obstacle for commercial solar companies, some specific lead gen strategies can help you hit your target leads at the right time, converting them into paying clients and brand advocates.

Read on to explore these exclusive approaches to acquiring and retaining commercial solar leads. They will be in handy for both seasoned solar companies and those just setting sail.

Solar Industry Insights For Commercial Lead Generation

Solar photovoltaics is one of the most cost-effective technologies for electricity generation. Global solar PV capacity has long reached 1,18 terawatts, with around 126.4 gigawatts generated in North America alone.

New installed solar panel capacity globally, in megawatts

Source: Statista

Here are some important facts to proceed from when generating commercial solar leads:

These statistics highlight solar energy’s significant growth and impact in both global and local contexts. However, as businesses increasingly adopt solar solutions, it might become harder to generate leads sustainably with standard marketing strategies.

What Are Commercial Solar Leads?

A commercial lead refers to a business of any size that shows a desire to adopt solar energy solutions for commercial purposes. Commercial solar leads range from small to large-scale enterprises interested in renewable energy sources.

Experts and reputable brands in the solar industry use a multi-channel approach to commercial solar lead generation to maximize their outreach. More often than not, synergizing online and offline channels helps cover target groups while identifying the most profitable clients.

Face-to-face versus online solar lead generation

Source: Revboss

When it comes to generating commercial solar leads, it might be a good idea to cast a wider net and connect with potential clients across different touchpoints. The key is to create a cohesive experience that resonates with potential clients through different mediums.

How To Get Commercial Solar Leads: 7 Failproof Tactics

Embrace these 7 bulletproof practices, and you’ll set the stage for success, witnessing real results from your lead-generation endeavors:

Craft Your Ideal Customer Profile (ICP)

As a savvy solar sales consultant, you can’t cater to every commercial and industrial sector niche — it’s time-consuming and costly. Instead, focus your efforts on prospects who align with your goals and offer the best returns.

Crafting your Ideal Customer Profile (ICP) is a cornerstone for successful commercial solar leads generation. Knowing exactly who your potential clients are allows you to pinpoint why they should choose your product.

ICP is like a blueprint for a customer that perfectly matches what your organization provides. Instead of wasting time on every lead, ICP helps you focus on potential customers who are the best fit for your solutions.

ICP's key principles

Source: Gartner

Customize your research to create unique buyer profiles for residential leads and commercial solar leads, acknowledging the needs, budgets, geography, and limitations of each segment.

Here’s some evidence of the effectiveness of ICP:

  • According to HubSpot, companies using ICPs in their sales and marketing strategies have a 38% higher sales win rate.
  • A study by ABM Alliance Research found that organizations implementing account-based marketing strategies, which often involve ICPs, saw a 171% increase in annual contract value.

The personas of your commercial solar leads are extremely important. Knowing your clients, how they interact across touchpoints, and what triggers and prevents purchases can help you strategize your marketing in a meaningful and – most importantly – profitable way.

Omnichannel Targeting of Commercial Solar Leads

Capturing solar leads demands addressing the individual considerations unique to businesses.

Here are several ways to gather solar sales leads online for commercial clients:

A commercial-focused website Make sure your website prominently showcases commercial solar solutions. Develop dedicated pages or sections that specifically address the distinct needs of businesses like, for example, cost savings, environmental impact, and long-term benefits.
Targeted content marketing Marketing content can encompass case studies, whitepapers, informative videos, and articles around the financial and environmental advantages of commercial solar installations, aiming to capture the interest of potential commercial solar leads.
Pay-per-click marketing Utilizing PPC methods is critical in solar panel lead generation. Through strategically crafted ads, businesses can reach interested companies faster and more precisely, maximizing the likelihood of converting clicks into qualified solar installation leads.
LinkedIn marketing Connect with businesses, decision-makers, and facility managers on LinkedIn to tap into B2B solar lead generation. Share content, participate in discussions, and employ LinkedIn advertising to reach your commercial solar leads.
Targeted email campaigns Build your email campaigns around the distinct benefits of your commercial services. Segment your email lists to deliver tailored messages to different recipients.
Affiliate marketing Affiliate marketing is one of the most effective ways to generate commercial solar leads: you can tap into diverse audiences and choose the type of clients you’d like to get. For example, you can connect solar sales leads directly to your sales operators.
Landing pages for commercial solar leads Create dedicated landing pages for commercial solar offers, ensuring that the content addresses the specific concerns and requirements of businesses.
Energy Audits, Assessments, and Webinars Offer energy audits to demonstrate cost savings and environmental benefits. Host online webinars on commercial solar solutions to showcase your expertise and, thus, generate more solar panel leads.

Tailor Your Promotion Campaigns To Right Solar Commercial Leads

Did you know a whopping 89% of B2B marketers integrate content marketing into their lead generation strategy? You can engage diverse audiences through targeted ads on social media, Google, and industry-specific websites.

Elevate your advertising game with these small steps:

  1. Target commercial solar leads: Businesses interested in your solar installation services
  2. Develop a marketing plan: Ads to be used, budget allocation, and ad frequency
  3. Create state-of-the-art ads: Ads highlighting the benefits of your services
  4. Track your performance: Employ tools like Google Analytics to monitor how ad campaigns work, identifying the most effective ones in generating solar leads.

Boost SEO to Get the Best Solar Leads

Make it easy for potential customers in the commercial solar world to discover your business by fine-tuning your SEO.

Digital marketing ROI by channel

Source: Wordstream

Here’s how to get commercial solar leads and elevate your SEO game:

  1. Thorough keyword research: Identify relevant keywords using tools like Ahrefs, aligning with what potential clients may use in their online searches.
  2. Optimize website content: Utilize chosen keywords to optimize your website’s content, including titles, descriptions, and body text.
  3. Effective calls to action: Provide clickable buttons, contact forms, and links to make it easier for prospects to take action.
  4. Build backlinks: Employ strategies like guest blogging and social media marketing to secure backlinks from reputable sites, boosting your website’s ranking.
  5. Use Alt Tags: Enhance image search ranking by using alt tags
  6. Utilize Header Tags: Emphasize key content points, aiding search engines in understanding your website’s structure.

Generate Solar Leads by Automating Lead Nurturing

Nurturing leads takes center stage in commercial lead generation for solar businesses. However, it can only be effective if it’s automated so you can drive clients to conversion at scale without sacrificing the quality of your services and the customer experience.

Use your power to decode user behavior and engagement metrics to create tailored communications around individual needs and concerns. Likewise, make sure to have a robust follow-up strategy.

Classify your follow-up efforts into these zones:

  • Resolution zone: leads explicitly declining your offer
  • Patience zone: leads expressing interest but requiring additional time
  • Engagement zone: leads yet to respond
  • Perseverance zone: leads requiring engagement through personalized emails, calls, or tailored content

Build Collaborations in Energetic Industries for Commercial Solar Leads

Collaboration within the solar industry has become increasingly vital. By partnering with local businesses with high energy demands, you open up new avenues for potential clients and generate commercial solar leads for your business.

Here’s how you can make the most of industry partnerships:

  1. Identify businesses in your local area with substantial energy demands, such as warehouses, manufacturing facilities, and supermarkets.
  2. Contact the chosen businesses, introducing your solar installation services and elucidating the benefits of transitioning to solar.
  3. Provide incentives to your referrals and referrers: installations & maintenance discounts, tiered referral rewards, etc.
  4. Cross-promote services to your client bases, sharing marketing materials and offering joint discounts.

Without a doubt, you can generate more commercial solar leads by conducting or participating in local networking events and trade shows. Research relevant locations, craft a compelling pitch, create impactful marketing materials, set up a booth, network actively, and follow up post-event to nurture potential client relationships.

Solar panel service workers reviewing a solar panel

Consider These Industries To Generate Exclusive Solar Leads

Understanding the energy needs and challenges in sectors like hospitality or manufacturing may open new streams of potential solar clients for you. It’s no secret that solar energy is continuously being adopted, so you have a solid chance to introduce solar to a niche market in, say, healthcare, hospitality, or any other industry where you’ve spotted an opportunity.

Here’s how you can generate exclusive solar leads:

  1. In healthcare, where a consistent power supply is essential, emphasizing the reliability and resilience of solar energy systems during outages becomes a powerful selling point. This directly addresses the industry’s need for continuous and dependable energy sources, showcasing your solar solutions as a trustworthy and sustainable alternative.
  2. In the manufacturing sector, energy-intensive processes often result in high electricity bills. By addressing this pain point in your marketing, you can highlight how solar solutions can reduce operational costs.
  3. In the construction industry, where power demands can be substantial during various project phases, showcasing solar benefits in providing a sustainable and cost-efficient power source can attract construction companies looking to enhance their green initiatives and minimize costs.
  4. In the hospitality niche, highlighting the positive impact of solar installations on the environment and cost savings can catch the interest of hotels, resorts, and restaurants that aim to boost their sustainability and cut long-term operating costs.

How To Generate Commercial Solar Leads Online with Profitise

One of the best things about solar panel lead generation is that you don’t necessarily have to go full throttle with your own marketing campaigns, especially if you lack online presence or don’t want to invest in paid advertising.

At Profitise, you connect to hundreds of like-minded lead buyers and sellers, opening an unprecedentedly balanced solar lead market where everyone gets what they deserve. Advertisers get high-intent leads of their target demographics and quality, whereas affiliates get due remuneration for their marketing efforts.

By collaborating with Profitise, you can unlock premium advantages:

  • Gain exclusive access to advanced affiliate tracking software at no cost
  • Enjoy generous commissions that truly reward your efforts
  • Receive bi-weekly payouts for a steady and reliable income stream
  • Seize limitless opportunities for personal and professional growth

How To Start with Profitise

  • Set up your campaigns.
  • Buy or sell commercial solar leads at a competitive rate.

For further details on business offers, reach out to us at info@profitise.com.

Frequently Asked Questions

What are commercial solar leads?

A commercial solar lead is a prospective business or customer interested in adopting solar energy solutions for commercial use. For advertisers, commercial solar leads are generally more profitable clients than residential solar leads.

How much do solar leads cost?

The solar leads pricing system varies based on location, lead quality, and marketing channels. Businesses can expect to invest in lead generation programs and advertising, with per-lead costs ranging from a few dozen to several hundred dollars.

How to get commercial solar leads

Acquiring commercial solar leads involves implementing a multi-channel strategy that combines digital and traditional marketing methods. Alternatively, you can buy commercial solar leads from lead generation agencies and affiliate networks.

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